Sr Director, Field Marketing EMEA

LumApps; Paris; Hybride; EUR 120 000 - 150 000; Plein temps

Avantages offerts par ce poste

Hybrid work model

RTT days

Meal vouchers

Yoga classes

Parental leave

Health insurance

Team celebrations

Equipment

Language courses

Résumé du poste

LumApps is seeking a Senior Director, Field Marketing EMEA to design and lead the regional field marketing strategy across Europe, covering both new logos and installed bases in enterprise and midmarket segments.

Reporting to the CMO, you will translate global strategy into localized programs, drive pipeline velocity, and collaborate with regional sales to accelerate revenue. You will manage a growing team, budget, and ROI across campaigns and events.

Qualifications

• 10+ years in B2B SaaS marketing with exposure to field marketing leadership in EMEA.
• Proven track record building and executing regional GTM programs across multiple markets.
• Strong collaboration with sales to drive pipeline and revenue.

Responsabilités

• Architect and lead the EMEA field marketing strategy and playbook.
• Own flagship initiatives including executive engagements, regional events, and ABM programs.
• Provide toolkit and enablement to sales for higher lead-to-opportunity conversion.

Connaissances

B2B SaaS marketing

Field marketing leadership

ABM programs

Enterprise sales collaboration

Budget management

Description du poste

LumApps is now more than just an Employee Experience Platform — it is an AI‑powered Employee Hub that supports companies in their digital transformation of communication, collaboration, and engagement with their customers, partners, and above all their employees.

Our platform is a proven leader in this dynamic market with a truly unique vision and product. It has been deployed by Fortune 500 clients around the world and is delivering meaningful business benefits. LumApps is identified as a leader in Gartner's Magic Quadrant for Intranet Packaged Solutions as well as in Intranets Forrester Wave, and regularly selected for the French Tech Next40/120 program.

In 2025, LumApps strengthened its leadership position by partnering with Beekeeper, a pioneer in frontline employee experience solutions. This strategic collaboration expands our reach and impact across all types of workers — from HQ to the frontline.

Our mission: To make people feel that they belong and have a purpose.

To create an environment where all employees are engaged and work together towards the same goal. Over 700 leading companies trust our solution to:

• Improve the productivity of their teams with our AI‑powered Collaborative Experience Platform integrated with both Google and Microsoft collaborative suites,
• Transform employees into real ambassadors of their company,
• Make employees more efficient and better connected to their peers and relevant information, regardless of their location, with the tools and information they need at their fingertips,
• Help companies reduce turnover, accelerate employee onboarding, better collaborate and share knowledge, and even improve their customer experiences.

With a team of over 600 Lumies spread across 11 offices (Lyon, Paris, Lille, Sophia Antipolis, London, Barcelona, Hamburg, Austin, Tokyo, Zurich, Krakow), we support large enterprises all around the world. Over the past year, we have been driving an ambitious phase in our journey under the impulse of our new shareholder Bridgepoint, aimed at propelling us to become the clear leader in our market and shine worldwide in our industry. We are looking for individuals who are excited to actively participate in this transformation.

If these core values sound like you: "be bold, do amazing things","say what you mean, do what you say","one team, same mission","always be evolving".

Team

We are seeking a high-energy, hands-on Senior Director, Field Marketing EMEA to build, lead, and directly execute our regional marketing strategy across EMEA. This is a "builder-doer" leadership role for an operational marketer who thrives on rolling up their sleeves to construct programs from scratch while leading a high‑performing regional team covering new names & installed base, large enterprise & midmarket segments.

Reporting directly to the CMO, you will serve as the strategic and tactical GTM partner to regional sales leaders, translating global strategy into localized field execution that directly drives pipeline creation, deal velocity, and customer expansion across key European markets.

Missions

Field Strategy & Direct Program Execution

• Architect and execute the EMEA field marketing playbook, balancing strategic regional planning with hands‑on campaign and event execution.
• Own and deliver key flagship initiatives—from executive roundtables and intimate customer dinners to regional tradeshows and localized digital programs.
• Design and deploy targeted Account-Based Marketing (ABM) programs tailored to high-value enterprise accounts in key EMEA territories.

Sales Orchestration & Pipeline Acceleration

• Partner directly with EMEA Sales Leadership to align field initiatives with territory quotas, target account lists, and deal acceleration goals.
• Monitor lead flow, pipeline creation & conversion rates, and pipeline velocity, proactively designing rapid‑response tactics to address coverage gaps.
• Equip sales teams with campaign toolkits, direct follow‑up strategies, and event enablement materials to maximize lead‑to‑opportunity conversion.

Customer & Partner Marketing Execution

• Build out the regional customer marketing engine to drive NRR, overseeing local user groups, customer advisory boards, and regional customer stories and case studies.
• Work closely with EMEA Partner Team to co‑create and execute joint field initiatives.

Operational Discipline & Team Leadership

• Manage, mentor, and grow a team of field and customer marketers, setting a high standard for execution, agility, and measurable outcomes.
• Own the regional marketing budget, campaign calendar, and performance metrics, maintaining rigorous ROI tracking across all activities.
• Serve as the voice of the EMEA market within the global marketing team, ensuring corporate content and integrated demand programs are effectively localized for regional nuances.

What Success Looks Like

• Direct, measurable contribution to EMEA pipeline creation, acceleration, and closed‑won revenue.
• Seamless operational lockstep with Sales and Partner teams, evidenced by shared pipeline accountability and high program adoption.
• Expansion of regional customer engagement, referenceability, and Net Retention Rate (NRR).
• High‑velocity, flawless execution of regional campaigns and events with clear ROI metrics.

Skills

• 10+ years in B2B SaaS marketing, with 5+ years in field marketing leadership within EMEA.
• A proven track record as a "builder-doer" who enjoys both strategic planning and tactical execution.
• Deep experience partnering with enterprise sales teams, running ABM programs, and delivering high‑impact field events.
• Strong analytical skills with hands‑on experience managing regional budgets, pipeline attribution, and reporting toolstacks.
• Experience operating effectively within a matrixed global marketing organization.
• Fluency in French and English is mandatory; German, Spanish, or Italian is a strong plus.

Why You’ll Love Working at LumApps

We’re proud to offer a work environment where people feel supported, valued, and empowered. Here’s a peek at what we offer:

• Hybrid work model – 2 days at the office, 3 days remote
• RTT days – ~10 extra days off per year
• Meal vouchers (SWILE) + free snacks & coffee
• Yoga classes - Take a mindful break in our Paris office
• Supportive parental leave and family moments — yes, even a Christmas party for your kids !
• Health insurance (ALAN) – 60% covered + full life & disability cover
• Afterworks, team celebrations & seasonal parties
• Equipment
• French & English lessons, professional development & access to Leeto CSE

We aim to celebrate diversity and are committed to creating an inclusive environment for all employees. We encourage applications from candidates of all backgrounds, identities, and experiences.