Director EMEA Field & Customer Marketing (Paris)

LumApps; Paris; Hybride; EUR 100 000 - 140 000; Plein temps

Avantages offerts par ce poste

Hybrid work model

RTT days

Meal vouchers

Yoga classes

Health insurance

Team celebrations

Professional development access

Résumé du poste

A leading technology company is seeking a Director of EMEA Field & Customer Marketing in Paris. The ideal candidate will implement field marketing strategies aligned with sales goals, manage a high-performing team, and foster customer advocacy initiatives. This role requires strong experience in B2B marketing, particularly within high-growth SaaS environments. As part of a hybrid work model, you'll engage directly with sales leadership and contribute to significant revenue growth while enjoying a variety of employee perks and support.

Qualifications

• 10+ years in B2B marketing with 5+ years leading related teams.
• Successful partnership experience with regional sales leaders.
• Experience in high-growth B2B SaaS environments.

Responsabilités

• Build and lead the EMEA field marketing strategy.
• Develop regional campaigns and initiatives.
• Drive customer advocacy through targeted programs.

Connaissances

B2B marketing experience

Leadership of field, customer, or partner marketing teams

Proven success in revenue-driving programs

Experience in SaaS

Understanding of account-based marketing

Data-driven mindset

Strong communication skills

Description du poste

Director EMEA Field & Customer Marketing (Paris)

1 day ago Be among the first 25 applicants

LumApps is an AI‑powered Employee Hub that supports companies in their digital transformation of communication, collaboration, and engagement with customers, partners and employees. The platform is a proven market leader – deployed by Fortune 500 clients worldwide – and features in Gartner’s Magic Quadrant for Intranet Packaged Solutions and the Forrester Wave for Intranets, as well as selection for the French Tech Next40/120 programme.

In 2025, LumApps strengthened its leadership position by partnering with Beekeeper, a pioneer in frontline employee experience solutions. This collaboration expands our reach across all worker types – from HQ to the frontline.

Our mission: to make people feel they belong and have a purpose, creating an environment where all employees are engaged and work together toward a shared goal. Over 700 companies trust our solution to improve productivity, transform employees into ambassadors, increase efficiency, reduce turnover, accelerate onboarding, foster collaboration and enhance customer experiences.

With more than 600 Lumies across 11 offices – Lyon, Paris, Lille, Sophia Antipolis, London, Barcelona, Hamburg, Austin, Tokyo, Zurich, Krakow – we support large enterprises worldwide. Under the new shareholder Bridgepoint, we are propelling ourselves to become the clear leader in our market and shine worldwide. We are looking for individuals who are excited to actively participate in this transformation.

Missions

Field & Regional Marketing

• Build and lead the EMEA field marketing strategy aligned with sales goals and territory needs.
• Develop and execute regional campaigns including in‑person and virtual events, executive programmes, and account‑based initiatives, in close collaboration with the Growth Marketing team.
• Align tightly with EMEA sales leadership to prioritise target accounts, territories and pipeline acceleration strategies.

Customer Marketing

• Drive customer advocacy and expansion through targeted programmes, testimonials, case studies and references.
• Partner with Customer Success and Product Marketing to support onboarding, retention and upsell initiatives.

Partner Marketing

• Work closely with partner marketing to define and execute the strategy for EMEA, in collaboration with the Strategic Partner team.
• Create joint campaigns and programmes with key partners (e.g. cloud providers, resellers, SI/channel).

Team Leadership & Enablement

• Manage, mentor and grow a high‑performing team.
• Partner with Brand, Content and Growth Marketing leaders.
• Bring strong planning, pipeline forecasting and budget discipline to ensure team efficiency and ROI.

What Success Looks Like

• Direct impact on pipeline creation and acceleration across strategic accounts and territories.
• Strong alignment with sales and partner teams with joint planning and execution.
• Growth in customer advocacy and contribution to expansion revenue and increased NRR.
• Strong collaboration with marketing leadership to drive cohesive campaign execution and contribute to shared pipeline goals.
• A trusted, visible leader within the Marketing and Go‑to‑Market leadership team.

Skills

• 10+ years in B2B marketing with 5+ years leading field, customer and/or partner marketing teams.
• Proven success partnering with regional sales leaders and building programs that drive revenue.
• Experience in high‑growth B2B SaaS, ideally with a mix of enterprise and mid‑market go‑to‑markets.
• Deep understanding of account‑based marketing, executive engagement and multi‑channel field programmes.
• Comfortable working in a matrixed environment with global campaign, content and partner marketing teams.
• Data‑driven mindset with experience managing regional budgets and performance metrics.
• Excellent communicator and team leader who can inspire and develop talent.

Why You’ll Love Working at LumApps

• Hybrid work model – 2 days at the office, 3 days remote.
• RTT days – 10 extra days off per year.
• Meal vouchers (SWILE) + free snacks & coffee.
• Yoga classes – take a mindful break in our Paris office.
• Supportive parental leave and family moments, including a Christmas party for your kids.
• Health insurance (ALAN) – 60% covered + full life & disability cover.
• Afterworks, team celebrations & seasonal parties.
• Equipment of your choice.
• French & English lessons, professional development & access to Leeto CSE.

We aim to celebrate diversity and are committed to creating an inclusive environment for all employees. We encourage applications from candidates of all backgrounds, identities and experiences.