Specialist II Paris Stores Marketing - Jordan ParisFrance

Nike; Paris; Sur place; EUR 40 000 - 80 000; Plein temps

Résumé du poste

An innovative firm is seeking a Paris Jordan Store Marketing Specialist to drive growth and elevate the Jordan Brand within the marketplace. This role emphasizes a consumer-centric approach, leveraging analytical skills to execute strategies aligned with local trends. You will be responsible for end-to-end retail execution, enhancing store formats, and implementing seasonal strategies that resonate with the vibrant Paris community. Collaborating with diverse teams, you will play a key role in shaping marketing initiatives that engage consumers and elevate the brand experience. If you are passionate about retail marketing and the Jordan Brand, this is an exciting opportunity to make a significant impact.

Qualifications

• Experience in retail marketing with a focus on Paris consumer.
• Outstanding analytical skills for insights and engagement.

Responsabilités

• Execute seasonal marketing plans and retail strategies.
• Support store training and empower associates for exceptional service.

Connaissances

Digital Marketing

Marketing

Google Analytics

Pardot

HTML5

MailChimp

Marketing Automation

Salesforce Marketing Cloud

HubSpot

Email Marketing

Social Media Management

Description du poste

In Jordan Brand, we believe there is greatness in everyone. Our mission is to inspire and unleash personal greatness across every corner of the world. If we do this, we believe we'll unify and elevate our community of greatness to change the world for the better. With our deep roots in basketball, the Jordan Brand began as an homage to one player: Michael Jordan. Since then, Jordan has become synonymous with peak performance and an endless pursuit of greatness.

WHO WE ARE LOOKING FOR

We're looking for a Paris Jordan Store Marketing Specialist responsible for supporting retail vision and enabling the growth of the Jordan Brand within the marketplace.

This person should have a background in marketing and retail marketing/brand, possess analytical acumen, and have an understanding of the Paris consumer and communities, as well as marketing products and services within physical retail environments. The role requires a consumer-centric approach to execute strategy and retail-ready direction aligned with the City/EMEA strategy. The candidate should also possess digital acumen to inform decisions connected to the Jordan digital ecosystem. The role requires critical and analytical thinking, creativity, and collaboration across all global geographies and city partners.

WHAT YOU WILL WORK ON

This role is responsible for executing seasonal plans and directions that power the marketplace, with a focus on being analytical and results-oriented. Responsibilities include executing end-to-end retail strategies, supporting the evolution of Jordan Concept store formats, and empowering store associates through training and new ideas to provide best-in-class service.

The candidate will help execute brand marketing strategies to drive the evolution of Jordan & Partners stores, including growth within Nike store formats across Paris. The role will enable O2O marketing plans focused on consumer journeys, prioritizing brand initiatives across the store fleet. Work will be grounded in insights and learnings to inform briefs and plans centered on KPIs such as consumer trends, traffic, engagement, and conversion. The role will also be instrumental in executing and informing new capabilities tied to the digital ecosystem, enabling new methods of consumer engagement.

The candidate should stay current on the latest retail trends, industry best practices, and Paris consumers' needs.

WHO YOU WILL WORK WITH

This role reports to the EMEA Jordan Stores Marketing Director, with a dotted line to the Paris Jordan Marketing Director. The candidate will work cross-functionally across Jordan Global Geography and City partners, collaborating with Jordan Marketplace, Brand Marketing, Consumer Direct Marketing, and Brand Creative teams.

WHAT YOU BRING

A successful candidate will demonstrate the following essential requirements:

• Proven successful experience working in retail marketing.
• Prior marketing experience in Paris and a deep understanding of the hyperlocal Gen Z consumer.
• A clear understanding of the importance of Visual Merchandising & Styling functions.
• Experience managing external relationships.
• Successful store athlete training delivery experience.
• Ability to travel at least 15%.
• Experience working within a vast matrix organization.
• Track record of consumer-centric work in Streetwear and Sport, focusing on Paris communities.
• Outstanding analytical skills to formulate insights and test new ideas for retention and engagement.
• Knowledge of current retail tools, trends, and digital marketing channels.
• Self-starter with the ability to work independently, meet deadlines, and thrive in a dynamic environment.
• Attention to detail, sense of urgency, and comfort with ambiguity.
• Creative problem-solving skills.
• Interpersonal skills for building relationships and working cross-functionally.
• Excellent communication skills in both French and English.

Leadership and Key Competencies

• Builds trust through honesty, integrity, and reliability.
• Fosters effective teamwork and values diverse perspectives.
• Holds self and others accountable, providing constructive feedback.
• Values differences and creates an inclusive environment.
• Communicates a clear vision and motivates others.
• Encourages innovation and strategic thinking.

Note: This position is for local applicants only; relocation is not supported.

Required Experience

Unclear seniority level.

Key Skills

Digital Marketing, Marketing, Google Analytics, Pardot, HTML5, MailChimp, Marketing Automation, Salesforce Marketing Cloud, HubSpot, Responsys, Email Marketing, Social Media Management

Employment Details

Type: Full-Time

Experience: Years (unspecified)

Vacancy: 1