Specialist II, Brand Marketing, Women's Sportswear, Paris/France

Nike; Paris; Sur place; EUR 40 000 - 80 000; Plein temps

Résumé du poste

An established industry player seeks a dynamic Specialist II in Brand Marketing focused on Women’s Lifestyle in Paris. In this role, you will collaborate with cross-functional teams to amplify the brand's presence and connect with city partners. Your passion for youth culture and sportswear will drive innovative strategies that resonate with the next generation. This position offers a unique opportunity to influence brand activation and deepen relationships within the community, all while working in a vibrant and evolving environment. If you thrive on creativity and adaptability, this role is perfect for you.

Qualifications

• Passionate about youth culture, fashion, and creativity.
• Ability to translate consumer insights into brand activation.

Responsabilités

• Support the Manager in managing relationships aligned with brand values.
• Gather consumer insights for Women’s Lifestyle initiatives.

Connaissances

Consumer Insights

Brand Activation

Sportswear Industry Knowledge

Innovative Mindset

Bilingual (French and English)

Description du poste

WHO YOU’LL WORK WITH

In this role, you will work fluidly across the Paris/France marketing team and collaborate cross-functionally with key partners such as Sports Marketing, SCI, and Consumer Insights to serve our athletes. You will also build strong relationships with key city partners who represent our brand. Additionally, you'll maintain regular connectivity with the Geo Consumer Construct team at our European headquarters and other functional teams like the Women’s Brand Creative Studio, Affiliates, and Media.

WHO WE ARE LOOKING FOR

We seek a talented brand marketer passionate about youth culture, fashion, and creativity, capable of uncovering inspiring stories for the next generation. The ideal candidate will leverage this passion to reimagine the future of style and sport, embody our company values, and adapt quickly while maintaining a positive growth mindset.

Candidates must demonstrate and articulate the following essential requirements:

• Understanding of the consumer, the city, and Nike’s position within it.
• Passion and understanding of the sportswear industry.
• Knowledge of sportswear trends and influential city profiles.
• Experience translating consumer insights into brand activation.
• Innovative mindset eager to disrupt the marketplace.
• Understanding of the Nike ecosystem and its impact levers.
• Willingness to adapt to organizational and consumer needs to deepen relationships.
• Proficiency in French and English.

WHAT YOU’LL WORK ON

As Specialist II Brand Marketing Women’s Lifestyle, Paris/France, you will report to the Manager of Brand Marketing Women’s Lifestyle. Your responsibilities include:

• Supporting the Manager in identifying and managing relationships with people and organizations aligned with our brand values to bring our Consumer Field of Play strategies to life.
• Coordinating with the Geo Consumer Construct Brand Marketing teams to amplify key stories through on-the-ground executions, including pinnacle Nike brand events and wholesale partner marketing.
• Gathering consumer insights to better serve athletes in Paris and France through Women’s Lifestyle initiatives and feeding these insights back to EMEA/Global teams to refine strategies.

While primarily focused on Women’s Lifestyle, the role requires agility to support other marketing functions in Paris/France as organizational needs evolve. The position is not available for relocation and the application deadline is May 4, 2025.