Specialist II Brand Marketing Running ParisFrance

Based in Paris you will be part of the Paris Key City and French Territory Marketing team.

This team will be accountable for:

1. Bringing our Consumer Fields of Play to life in the city through key relationships with the faces (individuals and communities) & places that matter most to dimensionalize Running Training Football and Sportswear leveraging our ontheground connectivity to youth sport & culture.
2. Amplifying our Concept Map through complementary executions on the ground that build off GlobalGeo campaigns (eg. through pinnacle activations).
3. Ensuring our marketplace on the ground in France and especially in Paris shows up as pinnacle and sharply connected to our Field of Play visions.
4. Fuelling our global engine with sharp relevant consumer insights that can scale.

In this role you will work fluidly within the Paris / France Brand Marketing team and crossfunctionally with key partners such as Sports Marketing Social & Community Impact and Consumer Insights teams to serve our athletes. You will also build strong relationships with key city partners - a collection of faces and organizations that best represent our brand.

Additionally you will maintain a strong connection with the Consumer Construct team at the EMEA headquarters engaging regularly with this team and other functional teams such as the Runnings Brand Creative Studio.

WHO WE ARE LOOKING FOR

We are seeking a talented brand marketing specialist who is passionate about sport, curious about our young consumer, and capable of uncovering stories that will inspire the next generation to move. A marketing specialist eager to leverage this passion to reimagine the future of sport and make athletes' dreams a reality. A gifted individual who embodies the values our company holds dear and is ready to adapt on the fly while maintaining a positive growth mindset.

To be considered a successful candidate will need to clearly demonstrate and articulate experience of the essential requirements below. Candidates who meet these criteria will then be assessed based on the competencies outlined below.

Essential Requirements:

1. A demonstrable understanding of the consumer, the city, and Nikes position within it.
2. A clear passion and understanding of the Running community in Paris.
3. Proven experience in translating consumer / member insights into brand activation.
4. A desire and willingness to adapt in an agile manner to both consumer and organizational needs to deepen our relationships with members.
5. Proficiency in French and English.

WHAT YOU'LL WORK ON

As the Brand Marketing Running Specialist for Paris / France you will be part of the Paris / France Brand Marketing team reporting directly to the Brand Marketing Running Manager for Paris / France.

This role will be responsible for supporting our Running Field of Play perspective on the ground in Paris / France including:

1. Supporting the Brand Marketing Running Manager in identifying individuals and organizations that best align with our brand values and can bring our consumer-specific Field of Play strategies to life. Then managing these relationships in a robust and sustainable manner.
2. Coordinating with the Field of Play Brand Marketing teams within the Consumer Construct team at the EMEA headquarters to support the amplification of key Concept Map stories through on-the-ground executions. This may include but is not limited to pinnacle brand executions by Nike as well as through our wholesale marketplace in the form of partner marketing executions on the ground.
3. Supporting the identification and collection of structured and ongoing consumer insights to better serve athletes on the ground in Paris and France through Running activity then providing these insights to the EMEA / global region to help refine our long-term strategy.

All roles within our organization while generally specific to a function or Field of Play will need to be flexible to some extent. This ensures that in an ever-evolving landscape and with a Concept Map that sometimes focuses more deeply on a particular area of the brand and business we always have sufficient resources to ensure pinnacle of our most important priorities. This role will generally focus on Running but when the organization requires you may need to engage in other functional marketing tasks for Paris / France for Running in a broader EMEA zone (e.g. club kit launches across multiple geographies) or in a key Concept Map campaign.

This job posting will be closed on the 25th of April 2025.

After that we will share feedback to all applications and move forward with the shortlisted ones.

This role is not available for relocation.

Required Experience:

Unclear Seniority

Key Skills:

Digital Marketing, Marketing, Google Analytics, Pardot, HTML5, MailChimp, Marketing Automation, Salesforce Marketing Cloud, HubSpot, Responsys, Email Marketing, Social Media Management.