Social Media Specialist

KARL LAGERFELD; Paris; Sur place; EUR 35 000 - 50 000; Plein temps

Résumé du poste

KARL LAGERFELD, une maison de mode emblématique, cherche un Spécialiste des Médias Sociaux pour diriger sa stratégie de réseaux sociaux. Ce rôle clé implique la gestion du contenu, l'engagement communautaire et l'analyse des performances. Rejoignez une équipe dynamique et innovante dédiée à la création d'expériences mémorables pour les clients, tout en étant au cœur de l'industrie de la mode.

Prestations

Cours de formation et développement

Possibilité d'impact

Travailler en plein cœur de Paris

Remises sur la marque

Événements exclusifs

Qualifications

• 3-4 ans d'expérience dans un rôle similaire, idéalement dans la mode.
• Compétences en gestion des médias sociaux et en création de contenu.
• Passion pour la mode et culture numérique.

Responsabilités

• Planifier et exécuter le calendrier de contenu organique.
• Gérer l'engagement communautaire avec l'équipe.
• Surveiller la performance sur toutes les plateformes.

Connaissances

Gestion de contenu

Engagement communautaire

Analyse des performances

Communication

Créativité

Formation

Diplôme en marketing, communication ou domaine connexe

Outils

Instagram

TikTok

Facebook

LinkedIn

YouTube

Description du poste

About The Brand

At Karl Lagerfeld, we are driven by Karl’s mantra: “Embrace the present and invent the future.”

About The Brand

At Karl Lagerfeld, we are driven by Karl’s mantra: “Embrace the present and invent the future.”

Always contemporary and forward-looking, the House of KARL LAGERFELD shares the creative vision and design aesthetic of its iconic founder, Karl Lagerfeld.

We are the only fashion house that carries Karl’s name on its door and we strive to live up to this responsibility in everything we do, every day, with the utmost joy and passion.

Our headquarters in Paris and in Amsterdam are home to a highly diverse and driven team of KARL family members that hail from over 50 countries. Together, we aim to create meaningful stories and product concepts that connect to Karl’s world and iconic attributes.

Women’s & Men's ready-to-wear, bags, small leather goods, swimwear and underwear are managed directly from our Amsterdam headquarters, while other categories, including footwear, fragrances, eyewear and more, are developed with best-in-class licensing partners.

We connect with our consumers on multiple levels, ensuring that our online and offline approach goes hand in hand. We thrive to maximize consumer engagement via more than 200 KL stores worldwide, our premium wholesale partners, and our strong digital footprint, spearheaded by our KARL.COM flagship store, which reaches 96 countries. Our digital channels currently represent more than 30% of our overall full-price business.

We are a dynamic, fast-growing and inclusive company built on professionalism and strong values. At KARL LAGERFELD we’re committed to working toward the highest standards of sustainability and integrity across all areas of our business,. In 2019, KARL LAGERFELD joined as a founding member of the Fashion Pact, a global sustainability initiative seeking to transform the fashion industry through objectives in three areas: climate, biodiversity and ocean protection.

Role Overview

As a Social Media Specialist at KARL LAGERFELD, you will play a key role in driving and executing the brand’s organic social media strategy across multiple platforms. Reporting to the Social Media Manager, you will lead the daily management of our channels, contribute to campaign storytelling, oversee community engagement, and day-to-day publishing tasks to ensure brand consistency and timely execution. You will collaborate cross-functionally with internal teams and external partners to ensure our content is engaging, on-brand, and culturally relevant.

Key Responsibilities

Content Strategy and Execution

• Own the planning and execution of the organic content calendar across Instagram, Facebook, LinkedIn, TikTok, and YouTube
• Brief and coordinate with internal and external stakeholders (creative team, agency, influencers) to support social content needs
• Ensure timely publication of all posts and accuracy of assets and captions
  
  
  

Community & Platform Management

• Oversee all aspects of community management, in partnership with the Social Media Intern
• Monitor brand mentions and DMs, escalating key feedback or opportunities to relevant teams
• Support engagement tactics such as polls, UGC, influencer reposts, and social activations
  
  
  

Campaign Activations

• Drive the organic social rollout of key brand campaigns, product launches, and seasonal moments
• Liaise with cross-functional teams and external agencies to align on timelines, asset needs, and campaign storytelling
• Support shoot planning and on-site coverage when relevant (events, influencer activations, etc.)
  
  
  

Performance Monitoring & Insights

• Monitor KPIs across all channels and lead the delivery of monthly and campaign performance reports
• Translate performance data into actionable insights and optimizations
  
  
  

Collaboration & Operational Support

• Act as a key point of contact for the organic agency and manage content delivery workflows
• Support the Manager in strategic planning and calendar oversight
  
  
  

Your Profile

• 3–4 year’s experience in a similar social media role, ideally within fashion, beauty, or lifestyle
• Proficiency in Instagram, TikTok, Facebook, and LinkedIn (publishing, analytics, and trends)
• Skilled in creative briefing, content development, and storytelling
• Confident communicator with experience managing stakeholders and external partners
• Detail-oriented and proactive, with a strong sense of ownership
• Collaborative team player with a flexible and solutions-oriented mindset
• Comfortable working in a fast-paced, international environment
• Passion for fashion and digital culture
• PLEASE SEND CV IN ENGLISH
  
  
  

Why #TEAMKARL? (HQ)

• Learning and development courses/training
• Opportunity to make an impact
• Remote working arrangements
• Relocation allowance
• Bonus holidays
• Working in the heart of Amsterdam
• Brand discounts
• And exclusive sample sales only for #TEAMKARL
  
  
  

JOIN #TEAMKARL

The collective vision of KARL LAGERFELD is to be the most connected global designer brand, inspiring consumers through luxury collections and immersing them in the World of KARL. If you are interested in joining #TEAMKARL, we invite you to submit your application today.

At #TEAMKARL, everyone can give their opinion, grow in their career, and be part of a genuinely caring and inclusive team. We welcome people from all backgrounds, with different perspectives, ideas, and experiences to work with us.

IMPORTANT NOTICE REGARDING JOB POSTINGS

Please be advised that all legitimate job opportunities at KARL LAGERFELD are published exclusively on our official careers page and on selected partner platforms that redirect directly to our career site.

We strongly recommend applicants to only apply through our verified channels and remain vigilant against unofficial job offers.

KARL LAGERFELD will never request any form of payment during the recruitment process.

If you come across suspicious job postings or receive unexpected communication about a position, please contact us immediately at [e-mail]

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Fonction

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