Social Media Manager (M/W)

F7ASH; Saint-Jean-de-Moirans; Sur place; EUR 40 000 - 55 000; Plein temps

Résumé du poste

Une entreprise emblématique des sports de montagne recherche un SOCIAL MEDIA MANAGER pour diriger ses initiatives numériques. Le candidat idéal aura une excellente connaissance de l'univers des sports, des compétences en gestion d'équipe, ainsi qu'une capacité à définir des stratégies efficaces sur différentes plateformes. Rejoignez-nous pour collaborer à la création de contenu exceptionnel et pour engager nos communautés en ligne tout en contribuant à notre mission d'inspirer les expériences en montagne.

Prestations

Organisation flexible et possibilité de travail à distance

Tarifs attractifs sur nos produits

Engagement envers la diversité culturelle

Développement des compétences et bien-être des équipes

Qualifications

• Minimum de 3 ans d'expérience dans une équipe marketing liée au sport.
• Compétences en rédaction et communication en français et en anglais.
• Connaissances approfondies des sports de montagne et de l'univers extérieur.

Responsabilités

• Définir la stratégie et le calendrier éditorial pour divers réseaux sociaux.
• Gérer les campagnes publicitaires sur les médias sociaux via l'outil Agorapulse.
• Participer à la création de contenu avec l'équipe marketing sportif.

Connaissances

Gestion de l'équipe

Compétences de communication

Créativité

Maîtrise des outils numériques

Capacité à gérer plusieurs projets

Formation

Qualification en Marketing Digital

Outils

Adobe Creative Suite

Microsoft Office Suite

Description du poste

Looking to be part of the development of a major global player in mountain sports?

Founded in the French Alps, Rossignol has been inspiring the mountain experience since 1907. We continue our heritage through the development of our ski, mountain bike, outdoor equipment, and textile ranges.

Our ambition is to be the benchmark for mountain sports in both summer and winter.

At the heart of our Group's headquarters, in an international context, we are looking for a SOCIAL MEDIA MANAGER (M/W)!

Join our exciting journey and let's create the most exceptional outdoor experiences in all seasons!

Your missions will include:

Reporting to the Consumer Marketing Director, the Social Media Manager (M/W) ensures the digital strategy for the group’s social media (Rossignol, Dynastar, Lange, and Look). With the support of the Community Manager/Content Creator and a trainee, he/she manages the image and visibility of the brands in coordination with the group’s digital strategy. He/she is at the core of the creation, coordination, and analysis of Social Media initiatives for all brands, on an international scale.

Animate our communities

• Define the strategy, editorial line, and posting calendar in coordination with the marketing teams for the different platforms (Instagram, Facebook, YouTube, TikTok, etc.) to achieve the set objectives;
• Ensure the implementation of social media campaigns on our Agorapulse tool;
• Manage Social Ads campaigns (Business Manager);
• Monitor and analyze the KPIs (quantitative and qualitative) of Social Media and Brand Content campaigns.

Content Creation

• Participate in content creation with the Sports Marketing team. Draft precise briefs to create specific content for social media;
• Coordinate projects and activations with other brands, divisions, and distributors, create guidelines or other training tools on social media;
• Create live content at on-ground events with athletes, ambassadors, influencers.

Influence marketing

• Ensure the visibility on social media of content from opinion leaders and influencers in collaboration with the relevant department;
• Lead influencer marketing: sourcing, outreach, campaign execution, and performance tracking.

Be proactive to enhance the skills of all departments in the company regarding the use of social media. Keep an eye on competitors and industry trends and consumer needs.

Your skills and profile:

• In-depth knowledge of the ski world, outdoor sports, and the mountain universe;
• Knowledge of ski activities, athletes, key players, and codes related to these environments;
• Knowledge of specialized media;
• Team management;
• Strong communication, presentation, and interpersonal skills;
• Creativity (concepts and content);
• Excellent verbal and writing communication skills in French and English;
• Motivation and initiative-taking;
• Ability to prioritize and manage multiple projects and deadlines, autonomy;
• Qualification in Digital Marketing;
• Advanced knowledge and understanding of social platforms;
• Must be flexible to work on events and weekends;
• Minimum of 3 years of experience in a marketing team related to the sports industry;
• Office Suite mastery (Outlook, Word, Excel, PowerPoint); Master video editing and Adobe Creative Suite tools (Lightroom, Rush, Photoshop).

About you:

Joining the Group and its Rossignol brands also means:

• Continuing your career growth thanks to managers who care about the well-being and skills development of their teams, through innovative projects;
• Committing to cultural diversity, gender equality, and supporting the employment of disabled workers;
• Being proud to work for a responsible company committed to sustainability;
• Being part of a friendly and exceptional headquarters near the Alps, close to Grenoble;
• Benefit from a flexible organization and the possibility of remote work;
• Enjoying attractive prices on our products, and much more.