Social Media & Digital Specialist (German Market) (F / H) - Freelance

Koala Interactive; Levallois-Perret; Hybride; EUR 35 000 - 50 000; Plein temps

Résumé du poste

Koala Interactive, une entreprise en pleine croissance, recherche un Spécialiste des Médias Sociaux et de la Publicité Numérique pour soutenir son expansion en Allemagne. Ce rôle implique la gestion de la présence de la marque sur les réseaux sociaux et l'adaptation des contenus pour le marché local. Si vous êtes passionné par le marketing digital et que vous connaissez le marché allemand, rejoignez notre équipe pour contribuer à notre succès international.

Qualifications

• Niveau natif d'allemand (obligatoire) avec une bonne maîtrise de l'anglais.
• Expérience éprouvée en gestion des médias sociaux et marketing numérique.
• Compétences rédactionnelles et communicationnelles fortes.

Responsabilités

• Créer et gérer du contenu sur les médias sociaux pour l'Allemagne.
• Lancer et optimiser des campagnes publicitaires numériques ciblées.
• Gérer et engager les communautés locales sur les médias sociaux.

Connaissances

Marketing

Rédaction

SEO

Gestion des médias sociaux

Publicité Facebook

Écoute sociale

Outils

Canva

Hootsuite

Google Ads

Meta Business Suite

Adobe Photoshop

Wordpress

Description du poste

Koala Interactive is a fast-growing human-sized company managing Wyylde the social network that allows users to explore the diversity of sexual practices in a safe environment. A leader in France since 2016 Wyylde has over 7 million registered users and 700000 daily visits . After successfully acquiring NSF (Nuit Sans Folie) in 2020 and expanding into Italy Spain and Germany we are looking to strengthen our team with passionate talents to continue our international journey.

Our values : Freedom Respect Responsibility . These are not just words but the foundation of our corporate culture.

At Koala Interactive you will have the opportunity to work in an environment that values your creativity and autonomy while ensuring a healthy work-life balance thanks to remote work.

Your role

We are looking for a Social Media & Digital Advertising Specialist to support our expansion in Germany available to start as soon as possible .

You will contribute to managing our brands social media presence in Germany reviewing website translations in German and assisting with the localization of creatives for digital ads.

Responsibilities

• Content Creation and Management :
• Analyze the local market to ensure our strategy positioning and messaging resonate with the local culture and audience expectations.
• Create adapt and publish engaging content across social media platforms and advertising channels ensuring brand consistency.
• Translate localize and adapt promotional materials articles and platform content to ensure cultural and linguistic relevance.
• Design and adapt creative assets tailored to different digital channels (Instagram X Reddit Telegram etc.).
• Experiment with new formats and content strategies to maximize reach and engagement.
• Community Management and Influencer Partnerships :
• Manage and engage our local social media communities : respond to comments and messages encourage conversations and strengthen loyalty.
• Monitor social media trends and emerging market insights to tailor our content strategy.
• Identify approach and collaborate with local influencers and partners to boost visibility and engagement.
• Develop and manage affiliate and referral programs to drive growth.
• Digital Marketing & Performance :
• Launch coordinate and optimize targeted digital advertising campaigns to drive qualified traffic and increase conversions.
• Monitor campaign performance (traffic engagement conversions) and deliver regular performance reports with actionable insights.
• Propose creative initiatives and strategies to improve brand awareness and user engagement.
• Ensure alignment between organic initiatives and paid media to maximize overall impact.
• Cross-functional Support :
• Work closely under the guidance of Central Marketing and Regional Manager with Marketing teams to align local content and actions with overall business goals.
• Ensure the quality accuracy and cultural relevance of all communications.
• Participate in competitive and market research to spot new opportunities and best practices.

Requirements

• Native-level German (mandatory) with strong command of English; French or any additional foreign language is a plus.
• Proven experience in social media management content creation and digital marketing campaigns.
• Strong writing editorial and communication skills.

Familiarity with digital marketing tools and platforms (e.g. Meta Business Suite Canva Hootsuite Google Ads).

• Ability to work independently with a goal-oriented and proactive mindset.
• Comfortable working in an international environment and adapting to multicultural contexts.
• Interest in the digital industry or previous experience in similar projects is highly valued.

If youre passionate about social media digital marketing and innovation apply now!

Required Experience :

Unclear Seniority

Key Skills

Marketing,Photography,Facebook Advertising,Hootsuite,Social Listening,SEO,Web Design,Adobe Photoshop,Social Media Management,Copywriting,Wordpress,Writing Skills

Employment Type : Contract

Experience : years

Vacancy : 1