Shopper Marketing Manager

Ubisoft; Paris; Hybride; EUR 45 000 - 65 000; Plein temps

Résumé du poste

Une entreprise de jeux vidéo mondiale recherche un responsable marketing commercial pour diriger la stratégie de contenu des offres commerciales. Le candidat idéal a une solide expérience en Trade Marketing et une passion pour l'industrie du jeu. Il collaborera avec des équipes interfonctionnelles pour optimiser l'engagement des joueurs et la visibilité des titres phares.

Prestations

Partage des profits

Plan d'épargne entreprise

50% du pass Navigo pris en charge

Tickets restaurant

Qualifications

• Expérience prouvée en Trade Marketing ou Marketing Opérationnel.
• Passionné par l'industrie du jeu vidéo.
• Capacité à coordonner et à engager des parties prenantes.

Responsabilités

• Diriger le développement et l'optimisation des offres commerciales.
• Collaborer avec les équipes de vente et de marketing pour créer des offres convaincantes.
• Analyser les activités des concurrents et propulser la visibilité des produits.

Connaissances

Analyse

Gestion de projet

Communication

Formation

Diplôme avancé d'une école de commerce

Description du poste

Within the Sales Marketing & Strategy department you will play a pivotal role in shaping the content strategy for commercial offers developing central trade marketing tools and driving the global shopper experience for a select portfolio of titles both online and offline. Reporting directly to the Shopper Marketing Associate Director you will collaborate closely with cross-functional teams including Product Marketing Sales Local Trade Marketing Manufacturing and Studios. Your key responsibilities will include :

1. Commercial Offer Development :

• Lead the creation and optimization of commercial offers and assortment strategies for your brand portfolio.
• Align offers with overarching sales and marketing goals leveraging your deep understanding of commercial mechanics consumer journeys and purchase dynamics.
• Collaborate with Sales Planning Marketing and Studios to craft compelling offers and drive differentiation across distribution channels.
• Design and execute the global Sales Marketing communication plan from the announcement of offers through post-launch content release.
• Develop and implement trade marketing communication strategies at a global level.
• Coordinate the development and communication strategy of Collectors Editions.
• Ensure legal compliance of all offers working with the Legal department and manage communication of disclaimers across all channels. Partner with Consumer Support to ensure clarity and consistency in messaging.
• Collaborate with the Storefront Operation department to optimize storefronts on digital platforms. Focus on enhancing visibility through strategic messaging and metadata management.
• Support Sales teams in executing innovative activations and promos that enhance the consumer journey.

3. Trade Marketing Team Engagement :

• Lead and inspire local trade marketing teams to implement central strategies effectively.
• Foster collaboration and knowledge sharing across local teams.
• Collaborate with Digital Sales and Partner Marketing teams to optimize Digital Storefront placements promotional creatives and product page optimization.
• Monitor and report on the performance of retail and digital sales actions across pre-launch launch and post-launch phases.

4. Expertise and Communication :

• Serve as a key resource sharing insights and updates with internal teams.
• Analyze competitor activities identify areas for improvement and share best practices to enhance our trade marketing efforts.
• Propose and drive new projects aimed at boosting product visibility and deepening player engagement with our brands.

5. Analysis and Reporting :

• Conduct ROI analysis for trade marketing activities.
• Lead post-mortem analyses of trade marketing campaigns for AAA titles.
• Forecast and manage your portfolios budget ensuring optimal allocation and financial efficiency.

Qualifications :

• Advanced degree from a Business School or a postgraduate degree with fluency in English.
• Proven experience in Trade Marketing or Operational Marketing with strong business acumen.
• Passionate and knowledgeable about the video game industry.
• Excellent project management skills with the ability to coordinate influence and engage with both internal and external stakeholders.
• Strong analytical skills attention to detail and a creative mindset.

This role offers a dynamic opportunity to influence the global market presence of leading video game titles driving innovation and excellence in Trade marketing.

Additional Information :

Recruitment process

30 minutes : phone call with a Recruiter

60 minutes : interview with the Manager of the role the Associate Director of Shopper Marketing and a Recruiter

30 minutes : discussion with members of the team

60 minutes : interview with the VP of Sales Marketing & Strategy

Profit Sharing yearly company saving plan. 25 paid time off 12 additional paid days off. 50% of your Navigo pass is paid by the company lunch vouchers (9 / day) healthcare for you and your family and lots of Ubisoft additional perks.

Our brand new office is located in Saint Mand (Metro line 1 Saint Mand station). Gym available in the building.

Additional information

• Location : Saint-Mand France
• Duration of work : Full-time
• Remote or on-site : Flexible working organization to be discussed with the manager of the role in accordance with the Ubisoft Work From Home policy - 3 days a week in our Saint-Mand office.

Ubisoft offers the same job opportunities to all without any distinction of gender ethnicity religion sexual orientation social status disability or age. Ubisoft ensures the development of an inclusive work environment which mirrors the diversity of our gamers community.

Check out this guide to help you with your application and learn about our actions to encourage more diversity and inclusion.

Remote Work : Employment Type :

Full-time

Key Skills

Department / Functional Area : Marketing

Experience : years

Vacancy : 1