Service Lifecycle Marketing Manager

Elekta; Boulogne-Billancourt; Hybride; EUR 60 000 - 80 000; Plein temps

Résumé du poste

A leading healthcare solutions provider is seeking a Service Lifecycle Marketing Manager to oversee the lifecycle of service portfolios. This role involves strategic marketing, go-to-market planning, and collaboration with cross-functional teams to enhance customer value. Candidates should have a minimum of 3-5 years in downstream marketing, along with a Bachelor’s degree. The position supports a hybrid work model and is crucial for improving patient care globally.

Prestations

Hybrid work model

Comprehensive benefits package

Qualifications

• 3-5 years of experience in downstream marketing.
• Proven track record of managing service portfolios.
• Strong understanding of healthcare industry regulations.

Responsabilités

• Conduct research on service lifecycle trends.
• Define and implement service offerings.
• Develop marketing strategies for service portfolios.
• Plan and execute marketing campaigns to promote services.

Connaissances

Downstream marketing skills

Cross-functional teamwork

Stakeholder management

Self-motivated

Formation

Bachelor's degree in Marketing or related field

Advanced degree preferred

Outils

CRM tools

Marketing automation platforms

Analytics platforms

Description du poste

Overview

Are you a current Elekta employee? Please click here to apply through our internal career site Find Jobs - Elekta. Want to join a team with a mission to improve and save lives? We continually look for motivated and skilled individuals who are interested in supporting our customers – healthcare professionals who use our products to help patients and their communities. We currently have the following opportunity available - please contact us for more details!

Elekta - Hope for everyone dealing with cancer

In our world, billions of people face cancer each year. For everyone, it’s personal. Behind every treatment lies a story, a family, a future. Behind every patient, clinic, and care provider, are real complexities, real needs, and a united purpose. We’re not intimidated, we’re inspired, because every difference – from the smallest tumor change to the greatest clinical challenge is a chance to innovate together and advance care. That’s why we’re here. With you. To set the new standard of care, making a meaningful impact on lives, for a world of difference.

What you’ll do

Service Lifecycle Marketing Manager sits within the Central Services Marketing team and is based in Region Europe. A successful candidate will be responsible for the end-to-end lifecycle management of the Service Portfolio, including but not limited to lifecycle services (Upgrades HW/SW, Tech Refresh, Obsolescence), educational (Peer-to-Peer) and professional services (e.g., site planning, radiation shielding, go-live support).

What you’ll do at Elekta

This role combines strategic marketing with hands-on operational excellence, supporting the full lifecycle of services. It bridges product/service development and market adoption, ensuring that each stage of the customer journey is optimized for value, retention, and growth.

Your role will include (but not limited to):

• New Service Introductions: Conduct research and analysis on trends and new lifecycle service concepts to inform marketing strategies and operational decisions.
• Identify and implement offerings that contribute to lifecycle business growth and customer value (business case development, opportunity assessment, customer needs assessment).
• Lead go-to-market planning, execution, and strategy for new service introductions, including global launch plan, messaging, and sales enablement.

Lifecycle Management:

• Define a clear and compelling vision for the service lifecycle portfolio.
• Responsible for lifecycle management (including phase-in and phase-out) and market readiness as part of New Service Introduction Process (NSI). Ensure completion of appropriate deliverables and knowledge transfer.
• Oversee the full lifecycle of service offerings, from launch to renewal and retention, ensuring value delivery at every stage.
• Oversee overall positioning and pricing, tailoring approaches to different markets and customer segments.
• Drive service contract renewals, upgrades, and customer loyalty programs.

Strategy & Planning:

• Develop and execute comprehensive marketing strategies for service portfolios, aligned with business objectives and market trends.
• Analyse market trends, customer insights, and competitive landscapes to inform lifecycle marketing initiatives.

Campaigns & Communications:

• Develop compelling service positioning, messaging, and value propositions tailored to customer needs and competitive advantages.
• Plan and execute integrated marketing campaigns (digital, print, events, PR) to promote service offerings and drive customer engagement.

Sales Enablement:

• Create and distribute sales tools, training materials, and collateral to support the sales team in communicating service value (e.g., sales collateral, presentations, customer-facing content).
• Collaborate with sales, product, and regional marketing teams to ensure alignment and successful execution of marketing strategies.

Collaboration & Support:

• Provide services and installed base marketing expertise to regional activities and co-strategize marketing programs with regional teams.
• Participate in regular marketing meetings and support high-level sales and internal training as required.
• Orchestrate cross-functional activities to design service products that deliver new value in new ways for customers. Translate the converged service portfolio strategy into defined service products/offerings. Partner and align with regional leaders, other category product management leaders, and service delivery management on an integrated roadmap from ideation to delivery.

The right capabilities

• Excellent downstream marketing skills.
• Ability to work collaboratively in cross-functional, global teams.
• Strong interpersonal skills and stakeholder management experience.
• Self-motivated and able to work both independently and as part of a team.
• Ability to communicate in business, marketing and product management terms.
• Self-motivated and committed to best practice solutions.

What you’ll bring

We encourage you to apply even if you don’t meet every requirement—your unique skills and experiences might be exactly what we're looking for!

• Bachelor’s degree in Marketing, Business, Healthcare Administration, or related field; advanced degree preferred.
• 3-5 years of experience in downstream marketing, with a proven track record of managing service portfolios or a lifecycle portfolio.
• Strong understanding of healthcare industry regulations is advantageous, customer journey mapping, and digital marketing tools.
• Experience with CRM, marketing automation, and analytics platforms.
• Fluency in English; additional languages are a plus.

What you will get

In this role, you will work for a higher purpose; hope for everyone dealing with cancer, and for everyone regardless of where in the world, to have access to the best cancer care. Elekta offers a range of benefits depending on location. Hybrid work model (3 days in the office) is required for all locations.

Hiring process

We are looking forward to hearing from you! Apply by submitting your application and résumé in English, via the “Apply” button. We do not accept applications by e-mail.

Your Elekta contact

For questions, please contact the responsible Global Talent Acquisition Partner, Joanna Kozyra at [e-mail].

We are an equal opportunity employer.

We are an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, genetic information, national origin, disability, veteran status, or any other protected characteristic.