SEO Strategist FR xfm

Doctolib; Paris; Hybride; EUR 40 000 - 80 000; Plein temps

Résumé du poste

Join a forward-thinking company as an SEO Strategist, pivotal in driving growth through innovative SEO strategies. This role focuses on acquiring new healthcare practitioners across the French market, leveraging deep technical expertise and strategic thinking. Collaborate with cross-functional teams to craft tailored SEO plans, analyze performance, and stay ahead of industry trends. Enjoy a flexible workplace policy, comprehensive health benefits, and a supportive environment that values diversity and inclusion. Be part of a mission to enhance healthcare access for everyone and make a meaningful impact in the industry.

Prestations

Free health insurance

Quarterly bonus

Flexible workplace policy

Wellbeing program

Lunch vouchers

Bicycle subsidies

Reimbursement for public transportation

Relocation support

Qualifications

• Over 5 years of proven SEO experience, preferably in B2B industries.
• Ability to drive growth through SEO in competitive markets.
• Strong collaboration skills with cross-functional teams.

Responsabilités

• Develop and execute a robust SEO strategy for healthcare practitioners.
• Collaborate with internal teams to produce high-quality SEO content.
• Use analytics tools to track SEO performance and optimize traffic.

Connaissances

SEO

Link building

Keyword research

Google Analytics

Conversion optimization

HTML5

CSS

WordPress

Google Search Console

SEMrush

Outils

Google Analytics

SEMrush

Moz

Ahrefs

Omniture

Description du poste

We are seeking a SEO Strategist to join our Growth Marketing team. This role is pivotal in driving the acquisition of new healthcare practitioners across the French market, leveraging the SEO channel as a cornerstone of our growth strategy. The ideal candidate will possess deep technical expertise and be a strategic thinker capable of translating SEO insights into actionable growth initiatives.

Key Responsibilities :

1. Strategic SEO Leadership : Develop and execute a robust SEO strategy that directly contributes to the acquisition of new healthcare practitioners in the French market.
2. Vertical Support : Craft tailored SEO plans for various verticals (including medics, pharmacists, physiotherapists, and more) to generate leads (SQL & MQL).
3. Global / Local Collaboration : Partner with global product and website teams to integrate technical SEO best practices and innovations aligned with broader business goals.
4. Collaborative Growth Initiatives : Work with Product Marketing Managers per vertical to identify strategic topics and opportunities, ensuring content strategies support growth objectives.
5. Content Management : Collaborate with internal content teams and external agencies to produce high-quality content aligned with SEO and brand objectives, driving engagement and conversions.
6. Performance Analysis : Use analytics tools to track SEO performance, providing insights and recommendations to optimize traffic, rankings, and conversions.
7. Market Insight and Adaptation : Stay informed about industry trends, algorithm updates, and emerging technologies to refine our SEO strategy and maintain a competitive edge.

Who you are

• Over 5 years of proven SEO experience, preferably in B2B industries.
• Ability to drive growth through SEO in competitive markets.
• Proficiency with SEO tools such as Google Analytics, SEMrush, Moz, Ahrefs, etc.
• Experience managing content creation with agencies, partners, or internal teams.
• Strong collaboration skills with cross-functional teams.
• Analytical mindset with strategic, data-driven approach.
• Excellent communication and project management skills.
• Ability to work independently and collaboratively.

What we offer

• Free health insurance for you and your family.
• Quarterly bonus.
• Up to 14 days of RTT.
• Flexible workplace policy (hybrid and office-based).
• Days allowing work in EU countries and the UK (up to 10 days/year).
• Wellbeing program (including free mental health and coaching services).
• Support for caregivers and workers with disabilities, including remote work adaptations, extra days off for medical reasons, and psychological support.
• Lunch vouchers with Swile card.
• Work Council subsidies for sports memberships or creative classes.
• Bicycle subsidies.
• Reimbursement for public transportation.
• Relocation support for international mobility.

The interview process

1. 45-minute interview with Talent Partner.
2. 60-minute interview with Hiring Manager (Head of Growth).
3. Case study assessment.
4. 30-minute interview with VP of Growth and Strategy.
5. At least one reference check.

Job details

• Full-time position.
• Remuneration based on fixed salary plus bonuses tied to objectives.

At Doctolib, we are committed to improving healthcare access for everyone. Our recruitment process evaluates candidates solely on qualifications and motivation, promoting diversity and inclusion. We welcome applications regardless of gender, religion, age, sexual orientation, ethnicity, or disability. To ensure equal opportunities, please exclude personal information (e.g., photos, age) from your application. If you need accommodations during the hiring process, let us know.

Join us in building the healthcare we all dream of!

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Key Skills

Link building, SEO tools, Keyword research, Google Analytics, CSS, Conversion optimization, HTML5, SEM, Google Search Console, SEO, Omniture, WordPress