SEO Manager (AI Visibility/GEO/AIO) (m/f/d) - part time

retarus GmbH; Paris; On-site; EUR 60,000 - 90,000; Part time

Benefits offered by this job

Mobile working

Flexible hours

Career development

International team

Health insurance

Lunch vouchers

Dog-friendly office

Job summary

Retarus is seeking an SEO Manager (m/f/d) to own regional SEO strategy for France, Spain and Italy, with a focus on growing qualified organic traffic, conversions and revenue. You will collaborate with product, content, and ABM teams to turn insights into scalable initiatives.

The role requires deep technical and content SEO expertise, fluency in French and English, and experience with AI-driven search. You’ll work in a flexible, international environment with opportunities for career growth.

Qualifications

• 5+ years hands-on SEO in B2B technology, SaaS, or enterprise software environments.
• Deep expertise in technical SEO, including site architecture, crawl optimization, Core Web Vitals, structured data, hreflang, and international SEO, as well as hands-on experience with Generative Search Optimization (GSO) and AI-driven search.
• Proficiency with GA4, GSC, Semrush and/or Ahrefs, and Screaming Frog or comparable crawlers.
• Strong analytical and data interpretation skills, with the ability to translate search data into actionable business insights, prioritize initiatives based on expected impact and effort and communicate effectively with technical and non-technical stakeholders.

Responsibilities

• Own regional SEO/GSO roadmap for FR, ES, IT, focusing on growing qualified organic traffic and revenue.
• Ensure technical SEO excellence across regional domains through audits, site health, and optimization of crawling, indexation, architecture, and internal linking.
• Lead Generative Search Optimization (GSO) across AI-driven platforms and evaluate impact on discovery and buyer behavior.
• Collaborate with Content Marketing, Product Marketing, ABM, and regional teams to develop search-optimized content and campaigns.
• Develop hypotheses, run experiments on content, landing pages, and templates, and monitor AI search developments.
• Define and track SEO/KPIs, build dashboards, and report performance to stakeholders.

Skills

SEO Strategy

Technical SEO

GSO/AI SEO

Content optimization

Analytics & reporting

ABM alignment

Cross-functional collaboration

French & English fluency

Data interpretation

Tools

GA4

Google Search Console

Screaming Frog

Semrush/Ahrefs

Job description

Become SEO Manager (AI Visibility/GEO/AIO) (m/f/d) - part time at Retarus.

Retarus is a worldwide provider of cloud-based messaging solutions at enterprise scale. We serve over 40% of the companies listed on the S\&P Global 100, e.g. Adidas, Bayer, SAP, BNP Paribas, Goldman Sachs, T-Systems, Swarovski and UPS, as well as governmental agencies and major players in markets across the world. Privately owned and founder-managed for over thirty years, Retarus is customer-oriented, stable, a fair employer, and a strategic business partner with a long-term vision. With some 500 employees in 19 offices on four continents, Retarus operates locally and thinks globally: our teams are organized across borders and are highly integrated. This makes Retarus a multicultural, multilingual, and engaging workplace. We are committed to creating a diverse and dynamic environment for our employees, with generous compensation, time off, and a global, collaborative workplace.

What we offer

• Mobile working and flexible working time
• Collaborative, diverse company culture and superior team spirit
• Flat hierarchies and great feedback culture
• Development opportunities & career perspective
• International business & cross-site collaboration
• Modern, dog-friendly offices with nice amenities
• Company-paid health insurance, public transportation, lunch vouchers and further benefits

What you'll do

• Own Regional Search Strategy:Build and execute the regional SEO/GSO roadmap for France, Spain and Italy with a focus on growing qualified organic traffic, improving conversion performance, and contributing to pipeline and revenue. Drive keyword and intent research across the enterprise buying journey, identify content gaps, and increase visibility among key decision-makers in strategic industries.
• Technical SEO:Ensure technical excellence across regional domains by managing site health, conducting audits, and continuously optimizing key levers including crawling, indexation, site and page architecture, internal linking, Core Web Vitals/page performance, structured data and content structures in close collaboration with the web development team.
• Generative Search Optimization (GSO):Lead Retarus' visibility across AI-driven search platforms such as Google AI Overviews, Bing Copilot, Perplexity, and ChatGPT Search. Continuously evaluate how generative search is changing discovery and buyer behavior, optimize content, metadata, and authority signals, and develop AI-citable assets and scalable approaches to maximize inclusion in generative search results.
• Content, Campaign, and ABM Alignment:Partner with Content Marketing, Product Marketing, ABM, and regional marketing teams to develop search-optimized content and campaigns. Bring SEO insights into content planning and optimization – from search intent and topic opportunities to information architecture and existing content performance – while working closely with content owners on messaging, quality, and editorial execution. Align search strategies with target accounts and verticals, and support digital PR and authority-building initiatives.
• Experimentation & Competitive Intelligence:Continuously test, learn, and improve. Develop hypotheses from search and performance data and run structured experiments across content, landing pages, templates, internal linking, SERP presentation and conversion journeys. Monitor algorithm and AI-search developments, analyse competitors and systematically identify opportunities to improve search visibility, conversion performance and business impact.
• Measurement & Reporting:Define and track SEO/GSO KPIs across visibility, qualified traffic, engagement, conversion, pipeline and revenue. Build executive-level dashboards, report performance and learnings to keystakeholders, and support marketing attribution by measuring organic search impact across the customer journey.

What you'll need

• 5+ years of hands-on SEO experience in B2B technology, SaaS, or enterprise software environments, with a proven track record of growing qualified organic traffic, improving conversion performance, and contributing to pipeline and revenue across complex, multi-stakeholder buying journeys.
• Strong experience in content SEO and search intent, with experience translating search demand, audience insights, and performance data into content opportunities and optimization recommendations
• Deep expertise in technical SEO, including site architecture, crawl optimization, Core Web Vitals, structured data, hreflang, and international SEO, as well as hands‑on experience with Generative Search Optimization (GSO) and AI-driven search
• Proficiency with industry-standard SEO and analytics tools such as Google Search Console, GA4, Semrush and/or Ahrefs, and Screaming Frog or comparable crawlers
• Strong analytical and data interpretation skills, with the ability to translate search data into actionable business insights, prioritize initiatives based on expected impact and effort and communicate effectively with technical and non-technical stakeholders
• A strong experimentation and optimization mindset, with experience developing hypotheses, using performance and conversion data to test improvements, and scaling approaches that demonstrate measurable impact.
• Demonstrated ability to act as a trusted SEO advisor, collaborate with and influence cross-functional teams and translate complex search topics into clear recommendations for content creators, developers, campaign managers, and product marketing teams
• Native-level French and professional-level English language skills; strong knowledge of the German enterprise technology landscape and buying processes is a plus
• Experience working in B2B marketing ecosystems involving ABM, enterprise CMS platforms, marketing automation, and CRM systems is considered an advantage.
• Experience presenting organic search performance and business impact to senior stakeholders and executive audiences
• Hands-on experience with web analytics, reporting and measurement setups, including GA4, Google Search Console, Google Looker Studio, and/or Google Tag Manager. Relevant certifications are considered a plus.

What you can expect

At Retarus, you will work on impactful and dynamic projects, with real opportunities to make a difference. Our customers are leaders across diverse industries, with constantly evolving needs and high expectations. You’ll be working with cutting-edge technology and great creative leeway to meet customers’ needs – and the projects you work on will be deployed globally. Working at Retarus, you will collaborate closely with convivial, culturally diverse teammates. You will grow professionally in a dynamic and exciting workplace and design impactful solutions in real time with top companies.

Very important
Come as you are. Retarus is committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, or veteran status.

We’relooking forward to getting to know you!