SEO / GEO Manager

Wooclap; Paris; Sur place; EUR 55 000 - 90 000; Plein temps

Résumé du poste

A leading company in the digital marketing field seeks a strategic SEO / GEO Manager to drive organic growth through innovative strategies. This role involves maximizing self-serve users, generating high-quality leads, and collaborating with various teams to enhance visibility on search engines and AI platforms. Ideal candidates are experienced in SEO tools, linkbuilding, and conversion optimization, with a passion for leveraging analytics for effective growth strategies.

Qualifications

• Proven experience in SEO management and strategy.
• Strong understanding of technical SEO and analytics tools.
• Competence in content optimization and inbound marketing.

Responsabilités

• Define and execute SEO & GEO strategies to enhance visibility.
• Lead technical execution with engineering teams.
• Optimize content for human and AI search intent.

Connaissances

Linkbuilding

SEO Tools

Keyword Research

Google Analytics

Conversion Optimization

HTML5

SEO

Wordpress

Analytics

Description du poste

We're looking for a strategic high-impact SEO / GEO Manager to take ownership of our organic growth engine, combining traditional Search Engine Optimization (SEO) with Generative AI Engines Optimization (GEO).

Your primary mission is to:

1. Maximize the number of self-serve users who purchase directly on the website.
2. Generate high-quality inbound leads for the sales team via organic channels.

You will lead initiatives across SEO, GEO content strategy, and experimentation, collaborating closely with engineering, marketing, and local field teams. This role is ideal for someone who wants to stay ahead of search evolution and turn both search engines and AI engines into high-performing growth channels.

Own SEO & GEO strategy

• Define and execute a full-funnel strategy to boost visibility across search engines (Google, Bing) and Generative AI engines (e.g., Google SGE, ChatGPT, Perplexity, Claude, etc.).
• Build and prioritize a roadmap aimed at growing qualified traffic, conversions, and global reach.

Lead technical execution

• Work with engineering to implement technical SEO enhancements: site performance, structured data, crawl optimization, hreflang, etc.
• Ensure the site is structured to maximize visibility in SERPs and AI-generated answers.

Influence content strategy

• Guide editorial and product content creation using SEO / GEO insights.
• Ensure pages are optimized for both human search intent and AI engine parsing and summarization.

Optimize for business impact

• Increase the volume of self-serve customers purchasing directly on the website.
• Grow the number and quality of sales-qualified leads from organic sources.
• Track, analyze, and report on performance, building clear attribution to SEO / GEO initiatives.
• Document insights and turn them into repeatable playbooks.
• Share knowledge and best practices across business, product, and content teams.

Success metrics

• Growth in organic traffic, self-serve conversions, and lead volume.
• Visibility improvements across search engines and generative AI engines.
• Implementation of scalable SEO / GEO strategies across regions and content types.
• Internal teams aligned around and contributing to your roadmap.

Required Experience

Manager

Key Skills

Linkbuilding, SEO Tools, Keyword Research, Google Analytics, CSS, Content Management Systems, Conversion Optimization, HTML5, Google Search Console, SEO, Wordpress, Analytics

Employment Type

Full-Time

Experience

years

Vacancy

1