Senior User Acquisition Manager, Tencent Games

TN France; Paris; Sur place; EUR 50 000 - 90 000; Plein temps

Résumé du poste

An established industry player is seeking a Senior User Acquisition Manager to lead innovative advertising strategies for console and PC games. This role involves overseeing the planning and production of user acquisition materials, ensuring effective advertising campaigns. With a focus on data-driven decision-making, the ideal candidate will leverage their extensive experience in global game marketing to enhance user engagement and growth. Join a dynamic team dedicated to creating compelling gaming experiences and make a significant impact in the gaming industry.

Qualifications

• Over 5 years of experience in user acquisition for console or PC games.
• Fluent in English for effective communication in a global team.

Responsabilités

• Manage global advertising for console and PC game titles.
• Collaborate with overseas channels to drive user growth.

Connaissances

User Acquisition Strategy

Data Analysis

Creative Content Development

Global Marketing

Description du poste

Senior User Acquisition Manager, Tencent Games, Paris

Client: Tencent

Location: Paris, France

Job Category: Other

EU work permit required: Yes

Job Reference: a5aca46aa694

Job Views: 1

Posted: 06.05.2025

Expiry Date: 20.06.2025

Job Description:

Responsibilities:

About Tencent

Tencent is a world-leading internet and technology company that develops innovative products and services to improve the quality of life of people around the world. Founded in 1998 with its headquarters in Shenzhen, China, our guiding principle is to use technology for good.

We are a major video game publisher and also produce other high-quality digital content, enriching interactive entertainment experiences globally. Our services include cloud computing, advertising, FinTech, and enterprise solutions to support digital transformation and business growth.

About Level Infinite

Level Infinite is a global game publisher providing a network of services for developers and studios worldwide. We aim to deliver engaging gaming experiences and foster a community of inclusivity and accessibility. We publish hit games like PUBG MOBILE and Goddess of Victory: NIKKE, and collaborate on titles such as Warhammer 40,000: Darktide and Dune: Awakening.

• Responsible for global advertising paid media for console and PC game titles, overseeing planning, creative design, and production of UA materials for global distribution, ensuring advertising efficiency metrics are met.
• Generate advertising concepts, develop, and execute creative solutions tailored to regional markets and deployment stages.
• Adopt a data-driven approach, collaborating with overseas advertising channels to promote intelligent deployment and user growth.
• Familiar with mainstream paid media channels, matching game characteristics with channel features, integrating marketing resources, and analyzing results.

Requirements:

• Over 5 years of experience in UA deployment for console or PC games, covering the entire game lifecycle.
• Experience in global game channel deployment and user growth, or related overseas application growth experience.
• Data-driven mindset with strong data analysis skills.
• Creative content development experience, especially in game creativity and execution.
• Fluent in English for effective communication.