Senior User Acquisition Manager

2K; Paris; À distance; EUR 50 000 - 80 000; Plein temps

Résumé du poste

A leading mobile game developer is seeking a Senior User Acquisition Manager to drive user growth for multiple titles. This key role involves strategizing and executing user acquisition campaigns, optimizing ad spend, and collaborating with cross-functional teams to enhance performance. Join a dynamic team at the forefront of the mobile gaming industry in a vibrant Paris HQ environment.

Prestations

Comprehensive Benefits

Paris HQ Access

Coworking Access

Team Gatherings

Performance Reviews

Equipment Support

Qualifications

• 5+ years of experience in user acquisition in mobile gaming.
• Strong analytical skills to handle large data sets.
• Proven ability to implement successful user acquisition campaigns.

Responsabilités

• Developing data-driven user acquisition strategies for mobile games.
• Managing optimization of user acquisition campaigns for ROI.
• Conducting analysis of performance metrics and industry trends.

Connaissances

Analytical Skills

Collaborative Skills

Creative Development

Mobile Gaming Knowledge

Formation

5+ years of experience in user acquisition

Outils

Facebook Ads

Google Ads

AppLovin

Description du poste

Homa is a global mobile game developer and publisher with 80+ titles and 2B downloads. At the heart of our mission is a simple goal: create the games people love. We combine cutting-edge technology with a passion for games to build mass-market hits with franchise potential.

We focus on achieving product-market fit with mass-market games and scaling them into lasting, retentive experiences that players enjoy for years. Powered by deep expertise in product and tech, our proprietary platform, Homa Lab, provides developers with the market intelligence, data tools, and game tech they need to succeed globally.

Since our inception, we’ve raised $165 million from top-tier investors including Headline, Northzone, Eurazeo, and Bpifrance, with backing from notable angels such as the founders of King, Sorare, and Spotify. But what truly sets Homa apart is our team.

We believe in the power of extraordinary talent. Our diverse and rapidly growing team, spanning different countries, cultures, and backgrounds, is united by a shared ambition to shape the future of gaming. We foster a high-performing, collaborative ecosystem where talent density drives everything from innovative gameplay to long-term studio partnerships.

Role and Missions — What You Will Do

We are seeking a Senior User Acquisition Manager to join our Growth & UA team. In this pivotal role, you will lead our User Acquisition strategy for multiple mobile game titles (casual and hybridcasual), driving user growth and retention while optimizing our advertising spend.

Specifically, your responsibilities will include:

• Developing and executing data-driven user acquisition strategies across all major platforms (including social networks, ad/SDK networks, etc.)
• Managing and optimizing user acquisition campaigns to achieve maximum ROI and install volume.
• Collaborating with cross-functional teams (creative, product, and analytics) to develop compelling ad creatives and optimize conversion rates.
• Conducting in-depth analysis of UA performance, competitor research, and industry trends to guide campaign strategies.
• Managing relationships with external partners and ad networks to enhance UA strategy and performance.
• Maintaining comprehensive reports and dashboards to track performance metrics and inform strategic decisions.
  

Requirements

Are you passionate about mobile games and skilled in user acquisition? We’d love to hear from you!

• 5+ years of experience in user acquisition, preferably in the mobile gaming industry, with soft launch experience
• Strong analytical skills with the capability to work with large datasets and draw actionable insights.
• Proficiency in UA tools and platforms (e.g., Facebook Ads, Google Ads, AppLovin, DSPs, etc.) and experience with MMPs, SKAN, and attribution models.
• Proven ability to develop and implement innovative and successful UA campaigns.
• Excellent communication skills and the ability to work collaboratively with cross-functional teams.
• Experience in managing and mentoring team members to promote professional development.
• A solid understanding of the gaming ecosystem and app store dynamics; experience in optimizing for mobile ad formats and creative effectiveness is a plus.
• A proactive mindset with great attention to detail and a hands-on approach.

Our Culture

At Homa, we prioritize talent, energy, and determination over traditional credentials. We’re building a global community of brilliant, driven people who think boldly, move fast, and push boundaries. We believe true innovation comes from diverse perspectives, deep collaboration, and curiosity without limits. Our culture is grounded in four core values:

• Ambition: We strive for the best - we don’t settle for “good enough.”
• Humility: We recognize that we are always learning, we can always improve and grow.
• Curiosity: We continuously seek the “why” behind the “what”.
• Focus: Our curiosity takes us deeper, not wider - we dive deep into the details.

Benefits

Building great games starts with building a great place to work. Here’s what you can expect:

• Comprehensive Benefits: Depending on your location, you’ll enjoy a range of perks such as insurance, meal vouchers, public transport, gym memberships, and more.
• Paris HQ Access: Enjoy a desk at our private office in a well-located WeWork building that will give you access to WeWork perks like rooftop view and designed coworking spaces.
• Coworking Access: You will have access to WeWork spaces throughout Europe, along with all their perks and professional office environments.
• Global Team: Collaborate in English with top-tier talent from 35+ countries, spanning Europe, the UK, the US, and more. Diversity fuels our creativity and innovation.
• ️ Team Gatherings: We value time together beyond the screen. Join us for occasional team gatherings, off-site retreats (Workations as we name them) to connect, recharge, and celebrate.
• Performance Reviews: We’re committed to your growth. Every six months, we reflect on your progress, recognize your achievements, and align on clear development goals.
• Equipment Support: From day one, we’ll provide everything you need to do your best work, including a home office setup allowance if you're working remotely.

Where We Hire

Our HQ in Paris is a vibrant hub of creativity, collaboration, and connection. From rooftop lunches and coffee chats to after-work apéros and community events, we’ve designed a space people genuinely enjoy - all within a cozy WeWork filled with good energy (and snacks).

We also have incredible team members across Europe - from Spain and Turkey to Germany, North Macedonia, Poland, the UK, and more. Whether you’re working from a sunny WeWork in Barcelona or your home setup in Warsaw, you’re fully part of our culture. To keep collaboration smooth, we primarily hire within European time zones (UTC to UTC+3). If you're based there - or planning to be - we’d love to hear from you!

Please note: this is one remote position open to multiple countries, not multiple openings.