Senior User Acquisition Manager

Mwm; Boulogne-Billancourt; Sur place; EUR 40 000 - 65 000; Plein temps

Résumé du poste

MWM, leader mondial dans le développement d'applications mobiles, recherche un Responsable de l'Acquisition Utilisateur. Vous aurez la responsabilité de planifier et gérer des stratégies innovantes pour plusieurs applications. Ce rôle requiert une expérience en marketing de performance, une capacité à travailler sous pression, et une curiosité créative pour améliorer continuellement les campagnes.

Prestations

Ambiance de travail dynamique

Projets stimulants

Équipe diversifiée et talentueuse

Qualifications

• Une première expérience en acquisition d'utilisateur ou marketing de performance, de préférence dans l'industrie mobile.
• Connaissance des plateformes d'acquisition d'utilisateur.
• Fluent en anglais, connaissance du français est un plus.

Responsabilités

• Planifier et gérer la stratégie UA et les campagnes pour plusieurs applications.
• Conduire la performance des campagnes en utilisant l'analyse LTV et des cohortes.
• Collaborer étroitement avec l'équipe créative.

Connaissances

Analytique

Créativité

Pensée critique

Gestion du temps

Outils

Meta Ads

Google Ads

AppLovin

IronSource

TikTok

DSPs

Appsflyer

Adjust

Description du poste

MEETING MWM

Founded in 2012 by Jean-Baptiste Hironde, MWM is a global leader in developing and publishing mobile applications in creative domains, with over 600 million downloads worldwide. Recognized as the top French app publisher, we are known for our innovative approach and a touch of ‘madness’ that inspires unconventional thinking.

True to our vision of making advanced tech feel like simple magic, we are committed to transforming complex technology into intuitive, user-friendly experiences. Harnessing AI and machine learning, our apps are reshaping user experiences.

Interested? Keep reading!

MEETING YOUR FUTURE JOB

• Plan and manage UA strategy and campaigns for multiple apps,
• Drive the performance of our campaigns using LTV and cohorts analysis, identify the most relevant signals and increase the ROAS of our apps,
• Collaborate closely with the Creative team, benchmark a wide range of creatives and trends and continuously challenge the creative strategy for enhanced user acquisition,
• Design innovative growth hacking strategies to acquire new users through paid or organic channels,
• Continuously improve our internal tools in cooperation with the BI and Tech teams,
• Lead transversal projects and coach junior team members.

ABOUT YOU

• A first experience in user acquisition or performance marketing, preferably in the mobile industry,
• Knowledge of user acquisition platforms (Meta Ads, Google Ads, AppLovin, IronSource, TikTok, DSPs, etc.) and MMPs (Appsflyer, Adjust, etc.),
• Creative and practice out-of-the-box thinking; have unbridled curiosity, passion, and strong critical thinking skills,
• Ability to work concurrently on and effectively prioritize a variety of projects and can work under tight deadlines,
• Experience in the optimization of the SKAN Conversion Schema,
• Solid experience in data-driven decision-making & A/B testing,
• Fluent in English, knowledge in French is a plus
• You posses the mindset aligned with the 9 MWM principles described on the home page

MWM IN A NUTSHELL

Product excellence: Since 2012, we have pioneered advanced products and technologies, creating the largest consumer app catalogue in history that served over half a billion people worldwide. At MWM you will work on the apps that act as the benchmark in music, coloring, and photography.

Tech temple: With over 12 years as pioneers in the mobile industry, we've developed the market's most advanced technology stack. Here, you will interact with proprietary audio and rendering engines, MLMs, data infrastructure and business intelligence solutions that empower us to offer an unparalleled experience to our users.

AI hub: MWM has been developing its own machine learning and deep learning algorithms since 2017 and has quickly become a reference in the AI field for the general public. Our algorithms are used by millions of people daily. At MWM, you will have a direct touch with the future of AI.

Madvantages: Passion. Meaning. Challenges. Pride. Success. A real team. We guarantee you will find all of these stepping inside MWM office. A long list of all generic startup advantages is included too, but we hope you don't care that much :).

Mad minds, great minds: When joining MWM, you'll join our talent from diverse backgrounds across the globe, united by one powerful drive: to become their best selves. We are a real team, linked by a common vision and driven by the same passion. Our mindset is encapsulated in the nine MWM Principles, designed to nurture creativity and inspire innovation.

RECRUITMENT PROCESS

1. HR interview with Charles Perrot, COO(30min - visio call)
2. Use case (asynchronous)
3. Debrief Interview with Josselyn Mona, Lead User Acquisition(1h - video call)
4. Final interview with Jean-Baptiste Hironde, CEO(1h - on-site)
5. Welcome !