Senior Specialist Digital Engagement

Philip Morris International; La Celle-sous-Gouzon; Sur place; EUR 45 000 - 65 000; Plein temps

Résumé du poste

A leading tobacco company in France is seeking an experienced Digital Marketing Specialist to join their team. This role involves developing digital strategies, managing content creation, and ensuring compliance with regulations. The ideal candidate has over 7 years of experience in digital marketing and strong analytical skills. Flexible working arrangements may be offered.

Qualifications

• At least 7 years of experience in Digital Marketing, Sales, or Marketing.
• Strong analytical skills for performance assessment.
• Creativity, project management, adaptability, and excellent communication skills.

Responsabilités

• Anticipate, plan, and optimize digital representation of products.
• Develop emotional and educational content tailored to retailers.
• Ensure compliance with standards, policies, and legal regulations.

Connaissances

Digital Marketing

Analytical Skills

Creativity

Project Management

Communication Skills

Outils

Salesforce

Marketing Cloud

Description du poste

Welcome to our Philip Morris vacancy.

Philip Morris International is undergoing a revolutionary transformation. We aim to be more than a leading cigarette company; we want to change society and deliver a better, smoke-free future. Thanks to the dedication of thousands at PMI, we have developed smoke-free products that are better alternatives to cigarettes.

Our innovation extends beyond nicotine, investing in a diverse portfolio of products. Whether in new product development, commercialization, or operations, we are turning our vision into reality every day.

Are you ready to be at the core of our business and feel the excitement of team success?

If so, please continue reading.

In our Digital Strategy Team, we define, design, and implement digital strategies to educate, engage, and inform our retailers through targeted digital content and campaigns. We monitor digital performance, set action plans to meet KPIs, and adapt brand campaigns to local legislation, ensuring an effective omnichannel communication strategy.

Your main responsibilities include:

1. Digital Brand Content Orchestration: Anticipate, plan, and optimize the representation of our Smoke-Free Products; collaborate with cross-functional teams to unify digital strategies; manage content creation and updates; implement CRM automated journeys to enhance partner engagement.
2. Digital Brand Content Creation: Develop emotional, relevant, and educational content tailored to retailer needs; collaborate on UX/UI improvements with the PMI global team; design and propose digital marketing campaigns aligned with PMI branding guidelines.
3. Management of Internal & External Stakeholders: Keep stakeholders informed of developments; communicate briefs to creative and digital agencies; manage external agency relationships.
4. Compliance & Controls: Ensure all activities adhere to PMI standards, policies, and legal regulations; conduct regular audits; respect safety and legal constraints, especially regarding contact with adult smokers; report anomalies.

Our ideal candidate will have:

• At least 7 years of experience in Digital Marketing, Sales, or Marketing; digital experience preferred.
• Strong analytical skills for performance assessment.
• Creativity, project management, adaptability, and excellent communication skills.
• Experience with Salesforce and Marketing Cloud.

Our selection process involves initial screening, two virtual competency-based interviews, and online assessment tests, including a cognitive ability test measuring deductive reasoning, inductive reasoning, and numerical reasoning. Results are used solely for vacancy assessment and not stored in employee files.