Senior Social media & Influence manager Midscale ENA - CDD

AccorCorpo; Issy-les-Moulineaux; Sur place; EUR 35 000 - 55 000; Plein temps

Résumé du poste

Join a dynamic and innovative company as a Social Media Manager, where you'll lead the charge in developing and executing social media strategies across diverse regions. This role is perfect for a creative thinker with a passion for digital communication and a knack for analytics. You'll work closely with cross-functional teams to enhance brand awareness and customer engagement while managing agency operations. If you're eager to make an impact in the hospitality industry and thrive in a fast-paced environment, this is the opportunity for you!

Qualifications

• Experience in social media strategies and community management.
• Ability to analyze media KPIs and customer experience metrics.

Responsabilités

• Develop and execute social media strategies for specified regions.
• Collaborate with teams to define objectives and supervise agency operations.

Connaissances

Social Media Management

Analytical Skills

Project Management

Creative Problem Solving

Communication Skills

Formation

Bachelor's Degree

Master's Degree

Outils

Sprinklr

CMS Tools

Scheduling Software

Description du poste

Company Description

At Accor, we are far more than a worldwide leader. We welcome you as you are and you can find a job and brand that matches your personality. We support you to grow and learn every day, making sure that work brings purpose to your life, so that during your journey with us, you can continue to explore Accor’s limitless possibilities.

By joining Accor, every chapter of your story is yours to write and together we can imagine tomorrow's hospitality. Do what you love, care for the world, dare to challenge the status quo! #BELIMITLESS

Job Description

5 months contract - maternity leave replacement

This position is responsible for managing Social Media in specified countries, aligned with brand strategies.

He/she ensures the operational deployment of these services, whether through community management, advertising, e-influence, events, or organic growth.

He/she reports to the VP Marketing Midscale ENA and manages the Junior Social Media Manager Midscale ENA.

The role involves developing and executing social media strategies for ENA, with a focus on Iberia, Mediterranee & North Africa, and supporting actions in UK, Benelux, Dash, and France zones.

Main Tasks

• Develop social media expertise and strategies for ENA countries based on aspirational targets and current customer insights.
• Promote a clear, differentiating brand image to enhance awareness and attractiveness.
• Act as the liaison for communication issues with cross-functional departments (marketing, internal communications, partnerships, press relations, etc.).

Main Accountabilities

• Collaborate with the team to define social media strategies, objectives, and KPIs, and supervise agency briefs and deployment within budget across paid, earned, and owned channels.
• Manage social media and influence agency operations, including updates, validations, and follow-ups.
• Track and analyze media KPIs and customer experience metrics using tools like Sprinklr.
• Serve as the primary contact for global social media strategies within the defined countries.
• Support other teams and partners regarding social media and influence marketing.
• Plan and organize social media guidelines and support actions for hotels.
• Stay updated on the latest trends, platform updates, and social media platform contacts (e.g., TikTok, Snapchat).

Qualifications

• Ability to work independently and responsibly.
• Strong team spirit and co-creation mindset.
• Excellent analytical, organizational, and structured process skills.
• Sensitivity to new technologies.
• Experience working in an international environment.
• Creative, passionate, and problem-solving skills.
• Curiosity and eagerness to learn and share knowledge.

Additional Information

• Mastery of social media communication techniques, web tools, and CMS (e.g., scheduling software).
• Deep understanding of customer journeys and digital touchpoints’ contribution to brand interaction.
• Proven project management skills.
• Ability to work effectively in a fast-paced, adaptable environment.
• Experience with content production and monitoring metrics.
• Excellent written and oral communication skills.
• Experience in travel, tourism, or hospitality is a plus.