Senior Social media & Influence manager Midscale ENA - CDD

RAFFLES; Issy-les-Moulineaux; Sur place; EUR 35 000 - 55 000; Plein temps

Résumé du poste

An established industry player is seeking a dynamic Social Media Manager for a maternity leave replacement. This role involves crafting and executing social media strategies across various regions, enhancing brand visibility, and ensuring effective communication with cross-functional teams. The ideal candidate will have a strong analytical mindset, creativity, and a passion for social media trends. Join a forward-thinking company that values innovation and collaboration, where your contributions will significantly impact the company's digital presence and customer engagement.

Qualifications

• Ability to work independently and responsibly.
• Strong team spirit and collaborative mindset.
• Experience in an international environment.

Responsabilités

• Develop and manage social media strategies for ENA countries.
• Collaborate with teams to define objectives and KPIs.
• Track media KPIs and customer experience metrics.

Connaissances

Social Media Management

Analytical Skills

Project Management

Communication Skills

Creativity

Formation

Bachelor's Degree in Marketing or Communications

Experience in Travel or Hospitality

Outils

Sprinklr

CMS Software

Social Media Scheduling Tools

Description du poste

Company Description

At Accor, we are far more than a worldwide leader. We welcome you as you are and you can find a job and brand that matches your personality. We support you to grow and learn every day, making sure that work brings purpose to your life, so that during your journey with us, you can continue to explore Accor’s limitless possibilities.

By joining Accor, every chapter of your story is yours to write and together we can imagine tomorrow's hospitality. Do what you love, care for the world, dare to challenge the status quo! #BELIMITLESS

Job Description

5 months contract - maternity leave replacement

This position is responsible for managing Social Media in the defined countries in accordance with brand strategies.

He/she ensures the operational deployment of these services, including community management, advertising, e-influence, events, or organic growth.

He/she works under the supervision of the VP of Marketing Midscale ENA and manages the Junior Social Media Manager Midscale ENA.

This role involves managing the social media strategy for ENA, with expertise support for Iberia, Mediterranean & North Africa zones, and action management for UK, Benelux, Dash, & France zones.

Main Tasks

• Develop social media expertise and strategies for ENA countries, aligning with aspirational targets and current customer bases to create effective action plans.
• Promote a clear and differentiating brand image to enhance awareness and attractiveness.
• Serve as the communication interface with cross-functional departments such as strategic marketing, internal communication, partnerships, and press relations.

Main Accountabilities

• Collaborate with the team to define social media strategies, objectives, and KPIs. Oversee agency briefs and deployment of action plans across paid, earned, and owned channels.
• Supervise management of social media/influence agencies for daily operations, including updates, validation, and briefings.
• Track and analyze media KPIs and customer experience metrics using tools like Sprinklr.
• Act as the primary contact for global social media strategies within the defined countries.
• Support other teams and partners regarding social media and influence strategies.
• Organize and supervise the development of social media guidelines and support actions for hotels.
• Stay updated on social media trends, platform updates, and new technologies, serving as the point of contact for platforms like TikTok and Snapchat.

Qualifications

• Ability to work independently and responsibly.
• Strong team spirit and collaborative mindset.
• Excellent analytical, organizational, and structured approach.
• Sensitivity to new technologies.
• Experience working in an international environment.
• Creative, passionate, and problem-solving skills.
• Curiosity and eagerness to learn and share knowledge.

Additional Information

• Proficiency in social media communication techniques and web tools, including CMS and scheduling software.
• Deep understanding of customer journeys and digital touchpoints.
• Proven project management skills.
• Ability to work effectively in a fast-paced, adaptable environment.
• Experience with content production and monitoring metrics.
• Excellent written and oral communication skills.
• Experience in travel, tourism, and hospitality is a plus.