Senior Performance Copywriter

Jobgether; France; Remote; EUR 60,000 - 90,000; Full time

Benefits offered by this job

Remote-friendly work environment

Generous vacation allowance

Unlimited sick days

Learning opportunities

Home office support

Job summary

Jobgether is seeking a Senior Performance Copywriter to join a remote-first team delivering data-driven customer acquisition messaging across funnels, landing pages, ads, and video scripts in Europe. You will research, test, and optimize copy using insights and AI tools to scale campaigns for multiple clients and industries.

You will collaborate with marketers, designers and media buyers, translating complex features into clear customer benefits while maintaining brand guidelines and compliance.

Qualifications

• 5+ years of experience in direct-response/copywriting or similar.
• Native-level English proficiency with strong writing and editing skills.
• Strong understanding of direct-response principles and conversion-focused messaging.
• Proven experience writing landing pages, paid ads and performance assets.
• Ability to develop headlines, hooks, offers and messaging angles.
• Experience creating campaigns for cold audiences to drive acquisition.
• Strong research skills to understand products, markets and audiences.
• Ability to translate technical information into clear benefits.
• Experience developing copy variations for structured A/B testing.
• Comfort analyzing marketing data to improve copy effectiveness.
• Experience using AI tools for research, ideation and production workflow.
• Attention to brand guidelines, compliance and advertising standards.
• Organization skills to manage multiple clients/projects.

Responsibilities

• Create conversion-focused copy for cold-traffic campaigns across funnels.
• Research products, audiences, competitors, markets and trends.
• Develop compelling headlines, hooks, offers and value propositions.
• Translate product features into clear customer benefits.
• Ensure claims are accurate and compliant with policies.
• Develop copy variations for A/B testing and optimize campaigns.
• Review performance data to guide iterations.
• Adapt messaging across clients, products and industries.
• Document learnings in the knowledge base.
• Collaborate with marketing, design, video and media teams.
• Integrate AI tools into research, ideation and production workflows.
• Manage multiple projects and deadlines.

Skills

Direct-response copywriting

Performance copywriting

Landing pages

Advertising copy

A/B testing

Research skills

AI tools

English proficiency

Tools

AI writing tools

Analytics tools

Job description

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Senior Performance Copywriter based in France.

Join a global, remote-first team focused on developing innovative, data-driven customer acquisition solutions for businesses across multiple industries. As a Senior Performance Copywriter, you will create persuasive, conversion-focused messaging that turns cold audiences into engaged prospects and customers. You will develop copy for landing pages, paid advertisements, video scripts, and complete marketing funnels, using customer research and performance data to guide your approach. Working closely with marketing, creative, and media buying teams, you will continuously test and refine messaging to improve campaign results. You will also leverage AI-powered tools to accelerate research, generate ideas, and optimize your creative workflow. This role offers the opportunity to influence marketing performance, share insights across teams, and help scale successful concepts in a fast-paced, international environment.

Accountabilities:

• Create conversion-focused copy for cold-traffic campaigns, including landing pages, paid advertisements, video scripts, advertorials, forms, calls to action, and other funnel assets.

• Research products, audiences, competitors, markets, and advertising trends to identify customer needs, messaging opportunities, and differentiated positioning.

• Develop compelling headlines, hooks, offers, value propositions, benefits, and creative angles that motivate audiences to take action.

• Translate technical product features into clear, relevant, customer-focused benefits.

• Ensure advertising claims are accurate, substantiated, and aligned with client requirements and advertising platform policies.

• Develop structured copy variations for A/B testing and use campaign results to refine messaging and improve conversion performance.

• Review marketing performance data to identify successful concepts, understand underperforming copy, and guide future iterations.

• Adapt proven messaging approaches across relevant clients, products, and industries while accounting for differences in audience needs.

• Document successful concepts, unsuccessful experiments, research findings, and key learnings in the team's copywriting knowledge base.

• Collaborate with marketers, designers, video editors, media buyers, and other creative professionals during brainstorming and campaign development.

• Integrate AI tools into research, ideation, copy development, analysis, and production workflows to improve efficiency and output quality.

• Manage multiple projects, clients, and industry niches while maintaining consistent quality, accuracy, and delivery timelines.

Requirements:

You are an experienced performance copywriter with a strong understanding of direct-response marketing, customer psychology, and conversion optimization. You can quickly understand unfamiliar products and audiences, turn research into compelling messaging, and use measurable results to improve your work.

• At least 5 years of experience in direct-response copywriting, performance copywriting, advertising copywriting, or a similar conversion-focused role.

• Native-level English proficiency, with exceptional writing, grammar, proofreading, and editing skills.

• Strong understanding of direct-response principles, customer psychology, and conversion-focused messaging.

• Proven experience writing landing pages, paid advertising copy, and performance-oriented creative assets.

• Ability to develop compelling headlines, hooks, offers, calls to action, value propositions, and distinct messaging angles.

• Experience creating campaigns designed to engage cold audiences and support customer acquisition.

• Strong research skills and the ability to quickly understand new products, markets, competitors, and customer segments.

• Ability to translate complex or technical information into clear, persuasive customer benefits.

• Experience developing copy variations for structured A/B testing and interpreting performance results.

• Comfort reviewing marketing data and applying insights to improve copy effectiveness.

• Experience using AI tools for research, ideation, copy development, performance analysis, and workflow optimization.

• Excellent attention to detail, particularly when following brand guidelines, compliance requirements, and advertising standards.

• Strong organizational skills and the ability to manage multiple clients, projects, and competing deadlines.

• Curiosity and openness to experimenting with new tools, formats, and creative approaches.

• Adaptability and the ability to work effectively in a fast-paced, evolving environment.

• Strong execution skills, with the ability to deliver high-quality work efficiently and consistently on time.

• Critical thinking, problem-solving abilities, and initiative when navigating undefined processes or challenges.

• Clear professional communication, collaborative working habits, self-motivation, and a strong sense of ownership.

Benefits:

• Fully remote working environment, with the flexibility to work from a location where you can be productive and comfortable.

• Generous paid vacation allowance.

• Unlimited sick days to support recovery and well-being.

• Ongoing learning opportunities through books, workshops, conferences, and other professional development resources.

• Home office support, including coverage for equipment and furniture expenses.

• Medical insurance costs covered.

• Flexible fitness allowance to support physical well-being.

• Opportunities to collaborate with an international, multilingual team across marketing, technology, design, and analytics.

• Exposure to AI-driven marketing tools, data-informed creative strategies, and performance optimization.

• Location eligibility: The role is available remotely within Europe.

• Salary: No specific salary range is provided in the job description.