Senior Marketing Manager BtoB France (Upmarket / SMEs segment)

Penta; Paris; Sur place; EUR 70 000 - 95 000; Plein temps

Résumé du poste

A leading B2B fintech company is seeking a Senior Marketing Manager B2B for France to drive growth in the upmarket SME segment. In this role, you will own the SME segment strategy and coordinate with various teams to deliver cohesive marketing programs. The ideal candidate has 4+ years of B2B marketing experience, strong leadership skills, and knowledge of the French market. A competitive salary package and benefits are offered.

Prestations

Competitive salary package

Meal vouchers

Public transportation reimbursement

Health insurance (country dependent)

Wellbeing programs

Parental benefits

Monthly team events

Qualifications

• 4+ years in B2B marketing within fintech or adjacent sectors with a proven growth track record.
• Stakeholder management and influence in matrix environments; able to align priorities.
• Experience in strategy development, lead generation, and sales alignment; proficient with analytics and marketing automation tools.
• Understanding of French SME realities and business finance topics; fluent in English and French.
• Autonomous, structured, thrives in high‑visibility roles while balancing strategy and delivery.

Responsabilités

• Build and own the France SMEs segment strategy; translate into quarterly plans and campaigns.
• Coordinate with central teams to deliver cohesive, multi-channel programs.
• Lead performance tracking and iterate using KPIs and dashboards.
• Partner with Sales and Product to align pipeline goals and messaging.

Connaissances

B2B Fintech / Scale‑up Marketing Experience

Matrix Leadership Skills

Strategic + Operational Excellence

French Market Knowledge

Proactive Execution

Outils

Marketing automation platforms

Analytics dashboards

CRM systems

Project management tools

Description du poste

Overview

Our mission is to create freedom for SMEs to succeed in business and beyond, by delivering Europe’s leading finance workspace. We combine business-class tools (seamless invoicing, spend management, and pre-accounting) with attentive 24/7 support to help businesses breeze through finance. Founded in July 2017, Qonto has rapidly grown to serve over 600,000 customers with 1,600+ Qontoers and has earned recognition in the French ranking.

Values at Qonto include: Customer focus, Ownership, Teamwork, Mastery, and Integrity. We are committed to fostering a welcoming environment where everyone can thrive and evaluate applicants based on skills and potential, with diversity in mind.

Role

Senior Marketing Manager B2B France will drive growth in France's upmarket SME segment by defining and executing the full‑funnel B2B marketing strategy. You will own the SME segment strategy end‑to‑end, coordinating with central Growth teams to deliver integrated programs with measurable pipeline impact.

Responsibilities

• Build and own the France SMEs segment strategy; translate into quarterly plans, integrated campaigns, and partnerships that drive measurable growth
• Coordinate with central teams (Paid, Website, PMM, Content) to deliver cohesive, multi‑channel programs across all touchpoints
• Lead performance tracking and iterate using clear KPIs and dashboards to optimize campaign effectiveness and ROI
• Partner with Sales and Product to align pipeline goals, messaging, and launches, including treasury and finance features

What you can expect

• Market Context: Work on a key France growth priority in the upmarket SME segment, with high visibility and direct impact on our path to serving one million SMEs by 2025
• Cross-functional Leadership: Coordinate with central growth teams across paid, website, content, PMM, product, sales, finance, and media, requiring strong stakeholder management
• Data‑Driven Approach: Use KPI frameworks, dashboards, and analytics tools to drive decision‑making and optimize campaigns
• Dynamic work environment: Test ideas, see impact, and learn fast
• Tools We Use: Marketing automation platforms, analytics dashboards, CRM systems, and project management tools

About your future manager

Your manager will be Madeleine, Head of Marketing B2B France at Qonto. Madeleine brings deep SaaS B2B marketing experience, with a Master from ESCP Europe and international experience across New York, Berlin, and Hong Kong. She leads a team of 8 marketers across Growth, Content, Branding & Communications, and Product Marketing in France. She is strategic, collaborative, and data‑driven, fluent in English, Italian, and French.

About You

• B2B Fintech / Scale‑up Marketing Experience: 4+ years in B2B marketing within fintech or adjacent sectors with a proven growth track record
• Matrix Leadership Skills: Stakeholder management and influence in matrix environments; able to align priorities
• Strategic + Operational Excellence: Experience in strategy development, lead generation, and sales alignment; proficient with analytics and marketing automation tools
• French Market Knowledge: Understanding of French SME realities and business finance topics; fluent in English and French
• Proactive Execution: Autonomous, structured, thrives in high‑visibility roles while balancing strategy and delivery

Perks

A tailor‑made and dynamic career track with an inclusive environment and opportunities to succeed. Offices in Paris, Berlin, Milan, Barcelona, and Belgrade, plus:

• Competitive salary package
• Meal vouchers
• Public transportation reimbursement
• Health insurance (country dependent)
• Wellbeing programs and mental health support, plus sports and wellness offers
• Parental benefits with selected partners
• Monthly team events

Our hiring process

• Interviews with Talent Acquisition Manager and future managers
• Remote or live exercise to demonstrate your skills
• Process typically lasts around 20 working days; offers usually follow within 48 hours

About us

For more information about Qonto and how we handle your personal data during the application process, please refer to the company information and data processing details available during the application process.