Senior Marketing Manager BtoB France (Upmarket/SMEs segment)

Qonto; Paris; Sur place; EUR 50 000 - 70 000; Plein temps

Résumé du poste

A leading fintech company in Paris is seeking a Senior Marketing Manager B2B to drive growth in the upmarket SME segment. This role focuses on defining and executing integrated marketing strategies that have measurable impact. The ideal candidate has over 4 years of experience in B2B marketing, particularly in fintech, and possesses strong leadership and analytical skills. This position offers a competitive salary and a dynamic work environment.

Prestations

Competitive salary package

Meal voucher

Public transportation reimbursement

Great health insurance

Mental health support

Childcare benefits

Monthly team events

Qualifications

• 4+ years in B2B marketing within fintech or adjacent sectors.
• Stakeholder management and influence in matrix environments.
• Proficiency with analytics and marketing automation tools.
• Understanding of French SME realities and business finance.
• Autonomous, structured approach in high-visibility roles.

Responsabilités

• Build and own the France SMEs segment strategy.
• Coordinate with central teams for cohesive multi-channel programs.
• Lead performance tracking and optimize campaign effectiveness.
• Partner with Sales and Product to align pipeline goals.

Connaissances

B2B Fintech/Scale-up Marketing Experience

Matrix Leadership Skills

Strategic + Operational Excellence

French Market Knowledge

Proactive Execution

Outils

Marketing automation platforms

Analytics dashboards

CRM systems

Project management tools

Description du poste

Our mission

Our mission Creating the freedom for SMEs to succeed in business and beyond, by delivering Europe’s leading finance workspace. We combine business-class tools (seamless invoicing, spend management, and pre-accounting) with attentive 24/7 support to help businesses breeze through all things finance.

Our journey: Founded by Alexandre and Steve in July 2017, Qonto has rapidly gained trust, serving over 600,000 customers. Thanks to our wonderful team of 1,600+ Qontoers, we also made it to the LinkedIn Top Companies French ranking!

Our values:

• Customer focus | Prioritize customers in everything you do
• Ownership | Own your part, get things done
• Teamwork | Make (team)work easy
• Mastery | Continuously raise the bar
• Integrity | Always do what’s right, and respect people

Our beliefs: At Qonto, we’re committed to fostering a welcoming environment where everyone can thrive. We prioritize evaluating applicants based solely on skills and potential, ensuring diversity with 55% international team members, 44% women, and 20% parents. Join us in building a workplace that celebrates diversity and individuality.

Discover steps we took to create a discrimination-free hiring process.

Role overview

Senior Marketing Manager B2B France to drive growth in France’s upmarket SME segment by defining and executing the full‑funnel B2B marketing strategy. You’ll own the SME segment strategy end-to-end, coordinating with central Growth teams to deliver integrated programs with measurable pipeline impact.

Impact

As a Senior Marketing Manager, you’ll work closely with Madeleine, our Head of Marketing B2B France, and join the Upmarket Marketing Squad that will drive Qonto’s growth in the strategic French SME segment. Your initiatives will directly impact our expansion in France’s most strategic business segment.

Responsibilities

• Build and own the France SMEs segment strategy; translate into quarterly plans, integrated campaigns, and partnerships that drive measurable growth
• Coordinate with central teams (Paid, Website, PMM, Content) to deliver cohesive, multi-channel programs across all touchpoints
• Lead performance tracking and iterate using clear KPIs and dashboards to optimize campaign effectiveness and ROI
• Partner with Sales and Product to align pipeline goals, messaging, and launches, including treasury and finance features

What you can expect

• Market Context: You’ll be working on a key France growth priority in the upmarket SME segment, with high visibility and direct impact on our path to serving one million SMEs by 2025
• Cross-functional Leadership: Heavy matrix environment coordinating with central growth teams across paid, website, content, PMM, product, sales, finance, and media
• Data-Driven Approach: We value structured analysis and performance measurement using KPI frameworks, dashboards, and analytics tools
• Dynamic work environment: where you can test ideas, see your impact, and learn fast
• Tools We Use: Marketing automation platforms, analytics dashboards, CRM systems, and project management tools

About your future manager

Your manager will be Madeleine Corbetta, our Head of Marketing B2B France at Qonto.

• Her background: Madeleine brings deep expertise in SaaS B2B Marketing and Entrepreneurship, with a Master from ESCP Europe and international experience across New York, Berlin, and Hong Kong. She launched an AI startup and led marketing strategy at Regate.io from inception until its acquisition by Qonto. She now leads a team of 8 marketers across Growth, Content, Branding & Comms, and Product Marketing in France.
• What she brings: A strategic and collaborative leader with an entrepreneurial spirit, balancing data-driven decision-making with creative thinking. Fluent in English, Italian, and French, she drives Qonto’s marketing strategy in the French B2B market, focusing on superior positioning and seamless acquisition processes.

About you

• B2B Fintech/Scale-up Marketing Experience: 4+ years in B2B marketing within fintech or adjacent sectors with a proven track record of driving growth
• Matrix Leadership Skills: Stakeholder management and influence in matrix environments; comfortable leading without authority and aligning competing priorities
• Strategic + Operational Excellence: Experience across strategy development, lead generation, and sales alignment; proficient with analytics and marketing automation tools
• French Market Knowledge: Understanding of French SME realities and business finance/treasury topics; fluent English and French
• Proactive Execution: Autonomous, structured approach with ability to thrive in high-visibility roles while balancing strategic planning with operational delivery

Perks

A tailor-made and dynamic career track. An inclusive work environment. And so much more to help you succeed.

• Offices in Paris, Berlin, Milan, Barcelona, and Belgrade
• Competitive salary package
• A meal voucher
• Public transportation reimbursement (part or global)
• Great health insurance (depending on country)
• Employee well-being initiatives: access to Moka Care to support mental health and wellness
• A progressive disability and Parenthood policy with childcare benefits
• Monthly team events

Our hiring process

• Interviews with your Talent Acquisition Manager and future managers
• A remote or live exercise to demonstrate your skills and give you a taste of working at Qonto
• Find more information about our interview process on our careers website
• On average, our process lasts 20 working days and offers usually follow within 48 hours

To learn more about us: Qonto’s Blog | Les Échos | L’Usine Digitale | Courrier Cadres

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