Senior Marketing Manager

CENTRIC SOFTWARE INC; Paris; À distance; EUR 60 000 - 100 000; Plein temps

Résumé du poste

An innovative company is seeking a Senior Marketing Manager to lead the Core Markets strategy across EMEA. This role offers the chance to drive market penetration and generate impactful leads for top-tier brands in fashion and luxury. You will manage a talented team, leverage AI tools for optimization, and collaborate with global teams to ensure consistent messaging. If you are passionate about B2B marketing and thrive in a fast-paced environment, this opportunity is perfect for you. Join a diverse team dedicated to digital transformation and make a significant impact in the industry.

Qualifications

• 10+ years in B2B marketing, preferably in SaaS or enterprise tech.
• Proven leadership in managing and developing marketing teams.
• Strong skills in budgeting and campaign analytics.

Responsabilités

• Craft and execute a marketing roadmap for Core EMEA markets.
• Design and execute high-performing multichannel demand generation programs.
• Collaborate with Key Account Managers on account-based marketing programs.

Connaissances

B2B Marketing

Demand Generation

Leadership

Budget Management

Campaign Analytics

Storytelling with Data

Market Knowledge

Analytical Skills

Creativity

Fluency in French

Description du poste

Join the powerhouse behind the world’s most iconic Fashion, Luxury, Outdoor, and Consumer Goods brands.

Centric Software, a fast-growing, innovation-driven company and proud member of the Dassault Systèmes family, is seeking a Senior Marketing Manager to lead our Core Markets strategy across EMEA.

We deliver cutting-edge, AI-powered concept-to-commercialization solutions that transform how top-tier brands design, develop, and bring products to market.

If you thrive in fast-paced environments, love turning bold ideas into results, and are ready to help shape the future of B2B marketing in a globally scaling SaaS company — this is your moment.

You’ll report directly to the EMEA Marketing Director and lead a talented team of 6.

Together, you’ll drive market penetration, generate high-impact leads, and position Centric as the go-to platform for the biggest names in fashion, luxury, and retail.

Responsibilities

1. Own and Drive the Strategy: Craft and execute a marketing roadmap for Core EMEA markets, aligned with global objectives and focused on pipeline growth.
2. Lead Generation Machine: Design and execute high-performing, multichannel demand generation programs, including digital campaigns, targeted strategies, flagship industry tradeshows, and immersive VIP events across Europe.
3. Leverage Innovation: Use AI-powered tools and data-driven insights to optimize targeting, personalization, and conversion at every stage.
4. Strategic Account Focus: Collaborate with Key Account Managers to design and implement personalized, account-based marketing (ABM) programs that drive engagement and expansion.
5. Discover New Growth Levers: Identify emerging trends, new market opportunities, and forge partnerships with technology providers, media, and associations.
6. Lead with Vision: Inspire and coach your team of 6 marketers to excel and grow professionally.
7. Be Data-Obsessed: Manage the marketing budget, track KPIs, and optimize ROI.
8. Know the Market: Stay informed on competitor activities, customer trends, and innovations.
9. Develop Content: Create relevant, audience-first messaging addressing industry pain points like sustainability, DTC, supply chain resilience, and unified commerce.
10. Cross-Functional Collaboration: Work with global teams to ensure consistent messaging and customer value at every touchpoint.

Qualifications

• Over 10 years in B2B marketing, preferably in SaaS or enterprise tech, with experience across Europe.
• GTM expertise, from positioning to demand generation, understanding sales and adoption drivers in complex ecosystems.
• Proven leadership in managing and developing marketing teams.
• Strong skills in budgeting, campaign analytics, and storytelling with data.
• Proficiency in French or another European language is a plus.
• Analytical, creative, results-driven, and impactful in execution.

Additional Details

• Remote-first role with access to coworking spaces where available.
• Occasional EMEA travel required.

Join a fast-moving, innovative culture grounded in collaboration, customer success, and a passion for technology.

Why Centric?

We work with prestigious global brands in fashion, luxury, and consumer goods. Join a diverse, passionate team driving digital transformation across industries. Headquartered in Silicon Valley, we combine startup agility with enterprise impact.

We are thinkers.

Centric Software offers equal employment opportunities to all qualified applicants without discrimination based on race, sex, sexual orientation, gender identity, national origin, age, religion, veteran or disability status, or genetic information.