Senior Marketing & Growth Manager

En Carta Diagnostics; Paris; Hybride; EUR 90 000 - 120 000; Plein temps

Avantages offerts par ce poste

Hybrid work setup

Equity options (BSPCE)

Résumé du poste

En Carta Diagnostics, a Lyme-disease diagnostic start-up in Paris, seeks a Senior Marketing & Growth Manager to own brand identity and end-to-end digital performance. You will drive multi-channel campaigns, social media, pharmacy activation, and DTC commerce while navigating healthcare regulations.

You will build the marketing engine from scratch, collaborating with product, sales, and regulatory teams to accelerate adoption in Europe and beyond.

Qualifications

• 5+ years in marketing with a B2C track record and hands-on social media management.
• Experience in healthcare or diagnostics is a plus but not required; startup experience valued.
• Excellent written English; French fluency preferred and a third language a plus.

Responsabilités

• Define En Carta's brand platform and ensure consistency across channels.
• Own owned and paid digital channels end-to-end, including social and email CRM.
• Translate commercial strategy into concrete, time-bound campaigns.
• Coordinate with external agencies, manage budgets, and report results.

Connaissances

Brand strategy

Digital marketing

Social media management

Campaign optimization

Content creation

Formation

Masters-level degree in Marketing/Communications

Description du poste

En Carta Diagnostics is a synthetic biology diagnostic company focused on the development, manufacturing, and commercialization of innovative point-of-need diagnostic devices addressing major unmet medical needs.

Our vision: Transforming every smartphone on the planet into a PCR machine, to bring diagnostics for better care, everywhere.

Our flagship product is a diagnostic kit used to help patients detect Lyme disease at an early stage, directly at the tick bite, with a first‑of‑its‑kind test accessible through pharmacies and used at home. Our next products are already in development (STIs, emerging threats etc.).

We are entering a critical phase of product development, transitioning from R&D to industrialization, regulatory submission and market launch. We are looking for a Senior Marketing & Growth Manager to own everything from brand identity to digital performance, from social media to pharmacy sell‑out, reporting directly to the CBDSO.

We are a purpose-driven company, guided by strong values : evidence-based integrity sustainability

Your Profile

Are you a hands‑on marketing all‑rounder who can move from brand strategy to TikTok content brief to pharmacy trade activation, all in the same week?

Do you have a B2C marketer's instinct for consumer storytelling, combined with the discipline to navigate a regulated healthcare environment?

En Carta Diagnostics is building its marketing and commercial team from scratch ahead of its first product launch. We are looking for a Senior Marketing & Growth Manager to own everything from brand identity to digital performance, from social media to pharmacy sell‑out, reporting directly to the CBDSO.

Your mission

Build and execute En Carta's marketing engine from the ground up. Own brand strategy, multi‑channel campaigns, social media, and consumer community.

Drive awareness and first adoption of our Lyme detection and STI screening solutions across pharmacies, direct‑to‑consumer e‑commerce, and telemedicine channels, combining FMCG consumer marketing excellence with respect for a healthcare and regulated environment.

The Role: What you will own

This role is explicitly downstream of our Senior Product Manager, who owns the physical device lifecycle, user‑experience, hardware specifications, regulatory submissions, supplier relationships and design controls.

You pick up where the product ends: you take a validated, regulatory‑cleared diagnostic and build the market for it.

Brand Strategy

You will define and steward En Carta's brand platform: positioning, tone of voice, and visual identity guidelines. You will ensure consistency across all touchpoints, from the pharmacy shelf to the app store to Instagram, and make sure our brand resonates with both end consumers (patients, prevention‑minded adults) and professional buyers (pharmacists, GPs).

Digital Marketing & Social Media

You will own all owned and paid digital channels end‑to‑end. This includes:

• Social media management and community building: Instagram, TikTok, LinkedIn, Facebook
• Paid performance campaigns: Meta Ads, Google Ads, retargeting, optimization of cost per acquisition
• SEO and content strategy for the En Carta website and D2C e‑commerce
• Email marketing and CRM to consumers and HCPs
• Influencer and creator outreach: health content creators, pharmacists, patient advocates

Go‑to‑Market Execution

You will translate the commercial strategy into concrete, time‑bound campaign plans.

Key activation areas include:

• Seasonal Lyme campaigns timed to tick exposure peaks (spring and summer)
• Prepare and work with our partner to get ready for the launch of our STIs product (online and in pharmacies)
• Pharmacy trade marketing: POS materials, pharmacist training content, in‑store visibility
• Telemedicine channel activation in coordination with partners such as Teladoc, Doctolib and Medadom
• D2C e‑commerce: product page copy, conversion optimization, consumer reviews strategy
• European (Germany, Austria, Switzerland, Nordics, Benelux) and USA market awareness ahead of distribution expansion

Health Care Professional‑Facing Communications

Alongside the consumer channel, you will develop a professional‑facing content stream: educational newsletters for pharmacists and GPs, LinkedIn presence targeting infectious disease specialists and general practitioners, and materials supporting pharmacy buying groups. You will coordinate with the CBDSO on institutional and B2B messaging to ensure consistency.

Agency & Budget Management

You will brief and manage external creative agencies, video production partners, and freelance designers. You will also coordinate with our PR agency on press coverage tied to fundraising milestones and product launches. You will own the marketing budget, track spend vs. results weekly, and report to the CBDSO with actionable recommendation

Who you are

This is not a role for someone who has managed a brand from a comfortable position inside a large marketing organization. We need a builder: someone who can write a creative brief and then also post the Instagram story, who can set the strategy and also pull the performance report on Monday morning.

What we are looking for

• Full‑funnel digital marketing mastery: SEO, SEM, paid social, email, CRM, and attribution
• Proven track record in social media management and community building across Instagram, TikTok, and LinkedIn
• Strong B2C brand management skills: insight‑driven campaigns, consumer storytelling, and retail activation
• Ability to bridge B2C instincts with B2B healthcare constraints: regulatory‑aware copywriting, no off‑label claims, compliance‑conscious campaign planning
• Creative direction: ability to brief agencies, validate visual and video assets, and maintain brand consistency without a design team
• Analytical mindset: comfortable with dashboards, A/B testing, and making decisions from data
• Entrepreneurial and execution‑oriented: no task is too senior or too junior in a startup environment
• Excellent written English: you will write consumer copy, press materials, and social content in English; preferred if you can also do in French and in a third language
• Genuine interest in health, prevention, and the idea that diagnostics should be accessible to everyone

Requirements

• Masters‑level degree in Marketing, Business, or Communications (Grande Ecole, business school, or equivalent)
• 5+ years in marketing, with a mandatory B2C track record, including at least 2 years with direct, hands‑on management of social media channels and paid digital campaigns.
• Background in FMCG, consumer health, or OTC pharmacy strongly preferred ; French or international profiles equally welcome from companies such as:
• Sanofi Consumer, Urgo, Pierre Fabre, Ipsen Consumer, or Therabel; or international such as Johnson & Johnson Consumer, Bayer Consumer Health, Haleon (GSK Consumer), Reckitt (Dettol, Nurofen, Durex), Procter & Gamble Health, Essity, Abbott Consumer, or Perrigo,
• as well as FMCG‑native marketers from Unilever, L’Oreal, or Beiersdorf with transferable consumer brand‑building skills
• Startup or scale‑up experience is a strong plus: ability to build from scratch, not just maintain
• Healthcare or diagnostics background is a plus but not a prerequisite: curiosity and fast learning matter more than sector history
• English (native or equivalent: required); French (fluent: preferred) and third language (German or Spanish a plus)

We offer

• Full‑time position (CDI)
• Real ownership of En Carta's marketing from day one: no brand committee, no four layers of approval above you
• A direct line to the CBDSO and to the founders
• BSPCE equity package
• Competitive salary commensurate with experience
• 100% health insurance coverage
• Hybrid work setup, based at Paris Biotech Sante, Hospital Cochin, Paris 14e
• The opportunity to grow with the company through its clinical validation, regulatory clearance, and commercial launch phases

En Carta Diagnostics is an equal opportunity employer.