Head of Paid Digital Team

Wrike is the most powerful work management platform. Built for teams and organizations looking to collaborate, create, and exceed every day, Wrike brings everyone and all work into a single place to remove complexity, increase productivity, and free people up to focus on their most purposeful work.

Our vision: A world where everyone is free to focus on their most purposeful work, together.

Ready to become a Wriker?

Wrike is an enterprise-ready, cloud-based collaborative work management platform for managing cross-functional work at scale that is fully configurable and enables contextual collaboration in a secure environment. Enterprises use Wrike to offer a single digital workplace for all of their departments and teams.

The Wrike platform has the power needed to support the most complex workflows, all managed through an intuitive and easy-to-use and adopt interface. The Wrike platform can be customized to any user, team, department, or project so your teams can make requests, plan projects, assign tasks, collaborate with team members, track progress on work, and more.

Wrike tracks the analytics you need to make the data-driven decisions that generate higher ROI. Wrike integrates with your technology stack and connects effort to business results without having to pull data from multiple systems. Wrike also offers specialized solutions for marketing and professional services teams and service organizations like agencies and consulting firms.

How you'll make an impact

• Develop and lead an integrated paid digital marketing strategy aligned with overall business and marketing goals.
• Own and optimize paid channels (search, social, display, retargeting, etc.), continuously iterating to improve performance and ROI.
• Plan and manage budgets, forecast spend, and provide accurate reporting on channel performance.

Campaign Management & Optimization

• Oversee end-to-end campaign planning and execution, from keyword selection and ad creative to landing pages and conversion tracking.
• Conduct ongoing A/B testing of ads and landing pages to improve conversion rates, reduce cost per acquisition (CPA), and maximize return on ad spend (ROAS).
• Partner with the marketing operations team to implement robust tracking and ensure data accuracy across platforms.

Analytics & Reporting

• Lead the development of dashboards and regular performance updates to share insights and recommendations with senior leadership.
• Monitor and analyze metrics (e.g., CTR, CPC, CPA, MQLs, pipeline contribution) to determine campaign effectiveness.
• Proactively identify areas of opportunity and improvement through data-driven insights.

Collaboration & Cross-Functional Alignment

• Collaborate closely with content marketing, product marketing, and sales teams to develop and refine messaging, offers, and targeting.
• Work with design and creative resources to produce compelling ads and landing pages that effectively convey our value proposition.
• Provide thought leadership and best practices to team members, ensuring consistency and cohesion across all digital channels.
• Lead and mentor a team of digital marketing specialists and/or external agencies, ensuring goal alignment, skill development, and team efficiency.
• Foster a culture of continuous learning, experimentation, and professional growth.

You'll achieve your best if you have

• Bachelor’s degree in Marketing, Business, or a related field.
• 6+ years of digital marketing experience, with a strong knowledge on paid acquisition in a B2B SaaS environment.
• Deep understanding of PPC, display advertising, remarketing, and paid social platforms (e.g., Google Ads, LinkedIn Ads).
• Proficiency with web analytics tools (e.g., Google Analytics) and marketing automation platforms (e.g., Marketo).
• Advanced knowledge of conversion rate optimization (CRO), tracking (UTMs, pixels), and tag management.
• Analytical Mindset: Demonstrated ability to analyze data, draw insights, and make strategic recommendations for continuous improvement.
• Leadership: Proven experience building, managing, and mentoring high-performing teams, both internally and with external agencies.
• Communication: Exceptional written and verbal communication skills, with the ability to influence cross-functional stakeholders.

Your recruitment buddy will be Aziza Talhi, Senior Recruiter.

Who Is Wrike and Our Culture

We’re a team of innovators and creators who solve the complex work problems of today and tomorrow.

Wrike promotes a hybrid work mode for those that live near an office hub, we meet in the office 2-3 times a week. This work mode supports our culture of collaboration and solving problems fast to deliver business outcomes and win together.

Our persona

Smart: We love what we do, and we’re great at it because this is our domain. Our combined knowledge in this space is unmatched.

Dedicated: We get up every day focused on helping our customers win. We’re committed to helping our teammates win, too!

Approachable: We're friendly, easy to get along with, considerate, and helpful.

Our culture and Values

We care about our customers. We understand the customer journey, experience, and value derived from Wrike. Decision-making and action-taking are done with the customer in mind.

We work as one and win together, each bringing unique strengths that contribute to diversity of thought for better outcomes. Leveraging our own work management platform, we foster an environment of creative collaboration and shared achievement.

We strive to succeed through continuous innovation. It’s our pursuit of novel concepts that helped us create a market category. We continue to cultivate a workplace that fosters creative thinking as a means of transcending conventional boundaries and empowers us to break new ground to deliver extraordinary work management solutions.

We believe in ownership at all levels of the organization, by owning workflows from start to finish. Each member of our team is an integral part of this commitment, establishing work as a platform for personal growth and transformation, as well as collective success and growth.