Senior Growth & Demand Generation Manager

Jus Mundi; Paris; Hybrid; EUR 90,000 - 140,000; Full time

Benefits offered by this job

Hybrid working (2 days remote)

5 weeks vacation

Private health insurance (self & kids)

Restaurant vouchers 60%

Relocation assistance to France

JM Fest company summits

ClassPass membership support

Job summary

Jus Mundi is seeking a Senior Growth Marketing & Demand Generation Manager to own and scale our growth engine across global markets. You will drive customer acquisition, funnel optimization, and pipeline generation with a data-driven, cross-functional approach.

You will lead website CRO, SEO, paid and organic campaigns, and social activation while collaborating with Sales, RevOps, Content Marketing, and Design to deliver measurable revenue growth.

Qualifications

• 6–10 years in Growth Marketing and Demand Generation within B2B SaaS.
• Proven ability to build scalable growth engines and pipeline generation.
• Strong cross-functional collaboration with Sales, RevOps, Product Marketing, Content Marketing, and Design.
• Experience designing multi-channel lead generation campaigns across paid, organic, website, and email channels.
• Hands-on experience with Google Ads/Display and LinkedIn Ads optimization.
• Proven ownership of website performance as a business channel: CRO, A/B testing, landing pages, analytics.
• Expertise in SEO, AEO, and organic search strategy.
• Deep understanding of funnel analytics and attribution models.
• Experience leveraging organic social media for acquisition and brand-building.

Responsibilities

• Own Jus Mundi website as a business channel: strategy, CRO, A/B tests, landing pages, analytics.
• Collaborate with design on UX improvements to reduce friction in user journeys.
• Own SEO and AEO strategy; produce content briefs with Content Marketing.
• Own Organic Social Media (LinkedIn) and develop post narratives to drive leads.
• Design and execute multi-channel demand generation campaigns aligned with Sales priorities.
• Own paid traffic acquisition: plan and optimize Google Search, Display, LinkedIn Ads, retargeting.
• Lead messaging and creative assets in partnership with Product Marketing and Design.
• Act as central Growth Marketing Center of Excellence supporting regional managers.
• Own funnel analytics and attribution reporting; drive data-backed improvements.
• Foster a culture of experimentation to optimize funnel performance.

Skills

Growth Marketing

Demand Generation

B2B SaaS

Cross-functional

Multi-channel Campaigns

LinkedIn Ads

Google Ads/Display

SEO & AEO

Website CRO

English fluent

Tools

HubSpot

Salesforce

Google Analytics 4

LinkedIn Campaign Manager

Looker/ Tableau/ Power BI

SEMrush

Ahrefs

Claude

Job description

About the Role

Jus Mundi is looking for a performance-driven and analytically minded Senior Growth Marketing & Demand Generation Manager to build and own our growth engine.

As our Senior Growth Marketing & Demand Generation Manager , you’ll play a key role in driving customer acquisition, funnel optimization, and pipeline generation across global markets.

This is your chance to build a measurable, scalable growth machine from the ground up at one of the most ambitious AI-powered platforms in the legal industry.

The Team

You’ll be part of our Marketing team , at the forefront of Jus Mundi’s commercial performance. Our team is known for its data-driven culture, international scope, and bias toward execution, and you’ll collaborate closely with Sales, Marketing Operations (MarkOps/RevOps), Product Marketing, Email Marketing, Content Marketing, and Design to continuously improve funnel performance and drive revenue growth.

Your mission at Jus Mundi

In this role, you will:

• Own the Jus Mundi website as a business channel : define the strategy and roadmap, lead conversion rate optimization (CRO), manage A/B testing, execute landing page creation, and drive website analytics and performance reporting.
• Collaborate with Design on UX improvements , identifying friction points in user journeys and coordinating on conversion-focused enhancements.
• Own SEO and AEO strategy , driving organic traffic growth and improving discoverability, and producing SEO and AEO content briefs in collaboration with Content Marketing.
• Own Organic Social Media with a primary focus on LinkedIn: develop compelling post narratives / formats driving lead acquisition, manage the editorial calendar, and orchestrate content leveraging AI tools
• Design and execute multi-channel demand generation campaigns aligned with Sales priorities, partnering closely with Product Marketing, Content Marketing, Design and Sales to generate qualified pipeline.
• Own paid traffic acquisition : plan, manage, and optimise Google Search, Display, LinkedIn Ads and retargeting campaigns.
• Own campaign messaging and creative assets, partnering with Product Marketing on messaging and Design on visuals, ensuring campaigns are consistent and conversion-driven.
• Act as the central Growth Marketing Center of Excellence , supporting Regional Marketing Managers in planning, executing, and optimising campaigns for their markets. Develop best practices, scalable playbooks, and performance frameworks to drive consistent growth across all regions.
• Own funnel analytics and attribution , establishing reporting infrastructure to track pipeline, CAC, conversion rates, and marketing-sourced ARR.
• Drive a culture of experimentation , identifying funnel bottlenecks and implementing scalable, data-backed improvements.

You’ll be empowered to build Jus Mundi’s growth function and make a measurable impact on pipeline generation, revenue growth, and marketing performance at a global scale.

Preferred Experience and Skills

Required Qualifications

• Deep expertise (6–10 years) in Growth Marketing and Demand Generation within B2B SaaS environments, with demonstrated success building scalable growth engines and driving qualified pipeline generation.
• Excellent cross-functional collaboration skills, with the ability to partner closely with Sales, RevOps, Product Marketing, Content Marketing, and Design to prioritize initiatives, align on business objectives, and deliver high-impact growth campaigns.
• Demonstrated ownership of pipeline generation targets and measurable contribution to business growth.
• Strong experience designing, executing, and optimizing multi-channel lead generation campaigns across paid, organic, website, and email channels.
• Hands-on experience managing Google Ads/Display (SEA) and LinkedIn Ads campaigns, including planning, audience targeting, and performance optimization.
• Must have a proven experience owning website performance as a business channel: CRO, A/B testing, landing page optimization, and analytics.
• Must have a strong expertise in SEO, AEO, and organic search strategy.
• Deep understanding of funnel analytics, attribution models, and performance reporting.
• Strong experience leveraging organic social media as both an acquisition and brand-building channel, with the ability to develop strategies that drive audience growth, engagement, and pipeline generation.
• Strong experience working with HubSpot, Salesforce , and modern marketing technology stacks.
• Demonstrated success adapting acquisition strategies across multiple international markets.
• Fluent in English (French is not required).

Tools You Will Work With

HubSpot (advanced) · Salesforce · Google Analytics 4 · LinkedIn Campaign Manager · Looker / Tableau / Power BI · SEMrush or Ahrefs - Claude - Dustt

Bonus Skills

• Experience driving growth across multiple international markets (North America, Europe, APAC, LATAM, and/or MENA), with the ability to adapt acquisition strategies to diverse audiences and market dynamics.
• Experience building or scaling a Growth or Demand Generation function within high-growth B2B SaaS companies (ideally €10M+ ARR).
• Hands-on experience leveraging AI-powered marketing tools to improve campaign execution, content creation, experimentation, and operational efficiency.
• Strong understanding of marketing attribution, pipeline analytics, and ROI measurement , with the ability to connect marketing performance to business outcomes.
• Experience supporting international expansion , including launching growth initiatives across new markets, verticals, or customer segments.

Interview process

• Introductory Video Callwith Anna, VP People (45 min)
• Management Interview with Barnabe, VP Marketing & Strategy and Sneha, Head of Marketing (1 hour)
• Marketing Assignement at home and presentation with Barnabe, VP Marketing & Strategy, and Olivier Njamfa, Investor (1 hour)
• Half-Day at the Office + Lunch or Afterwork
• • Immersion with teams (1h30)
  • Culture Interview (45 min)
  • Team-Fit Meeting (45 min)
• Last call with Jean-Rémi, CEO (30 min)

Please note that, due to the nature of the sector we operate in, the final steps of our recruitment process include reference calls and a background check.

Need More Reasons to Join Us?

• Enjoy a hybrid working organization that combines remote and on-site work (2 days).
• Get 5 weeks of vacation each year, and take them whenever it suits you.
• Receive 100% coverage of private health insurance for yourself and your children.
• Enjoy 60% company-funded restaurant vouchers for your weekday meals (Swile).
• Participate in company-wide summits called JM Fest to connect and inspire.
• Stay active with a co-financed ClassPass membership by accessing a variety of fitness and wellness activities.
• Enjoy the flexibility to work from anywhere across the globe for up to 8 weeks per year.
• Receive relocation assistance to help ease your transition to France.
• Profit from our support in ongoing training to continually expand your skills and knowledge.
• Last but not least: Experience a commitment to building a warm, inclusive, and diverse environment.

At Jus Mundi, we believe that diversity, equity, and inclusion are key to our success. Confidence can sometimes hold us back from applying for a job, but we’ll let you in on a secret: there’s no such thing as a ‘perfect’ candidate. We celebrate diverse backgrounds, experiences, and identities, and we encourage you to apply regardless of how you identify. Whether you’re early in your career or a seasoned professional, your unique perspective and skills are what matter most. Join us in building a workplace where everyone feels valued, empowered, and excited to contribute their best work every day.