Senior Digital Tracking (M / F)

Europcar Mobility Group; Paris; Sur place; EUR 60 000 - 80 000; Plein temps

Résumé du poste

An established industry player in mobility solutions seeks a skilled Web Analytics Specialist to enhance data collection and analysis across its digital platforms. In this dynamic role, you will create tagging plans, implement tracking tools, and ensure compliance with data regulations while collaborating with marketing and IT teams to optimize campaigns. Your expertise will drive improvements in data quality and support strategic decisions that enhance customer experience. Join a forward-thinking company that values innovation and sustainability in its approach to mobility services.

Qualifications

• Min. 3 years of web analytics experience in large companies with multiple toolsets.
• Experience in digital marketing strategies and customer experience.

Responsabilités

• Create and update tagging plans for digital analytics site & app.
• Ensure data quality and compliance with GDPR and CCPA.
• Collaborate with marketing and IT teams to optimize campaigns.

Connaissances

Web Analytics

Data Analysis

Digital Marketing Strategies

GDPR Compliance

Collaboration

Formation

Bachelor's degree in Business Administration

Master's or graduate degree

Outils

Google Analytics

Google Tag Manager

Adobe Analytics

Webtrends

Description du poste

Europcar Mobility Group is a major player in mobility markets.

Its purpose is to offer attractive alternatives to vehicle ownership, in a responsible and sustainable manner. With this in mind, the Group offers a wide range of car and van rental services – be it for a few hours, a few days, a week, a month or more – with a fleet that is already "C02 light", equipped with the latest engines, and which will be increasingly "green" in the years to come (more than 1 / 3 electric and hybrid vehicles by 2023).

Customers’ satisfaction is at the heart of the Group’s ambition and that of its employees. It also fuels the ongoing development of new offerings in the Group's three service lines - Professional, Leisure and Proximity - which respond to the specific needs and use cases of both businesses and individuals.

The Group’s major brands are :

• Europcar - The European leader of car rental and light commercial vehicle rental,
• Goldcar - the low-cost car rental Leader in Europe,
• Ubeeqo – one of the European leaders of round-trip car-sharing (BtoB, BtoC).

Its mobility solutions worldwide through an extensive network in over 140 countries (including wholly owned subsidiaries – 18 in Europe, 1 in the USA, 2 in Australia and New Zealand – completed by franchises and partners).

Job Description

Main objectives

1. Create tagging plans for new features or needs and update existing tagging plans for Europcar International Digital Analytics site & app.
2. Implement partners tags in GDPR compliance with TMS.
3. Support analytics ecommerce & countries teams.
4. Ensure quality of data collected by web-analytics tool:

Set up and configure tracking tools (Google Analytics, Google Tag Manager, Adobe Analytics, Tag Commander etc.).

Ensure the proper functioning of tags and their deployment across various platforms and company websites and apps ecosystem.

Identify opportunities for improvement and make recommendations based on data analysis.

Collaborate with marketing and IT teams to optimize campaigns and improve ROI.

Stay informed about the latest trends and innovations in tracking and data analysis.

Propose and implement new tracking solutions or tools to enhance the accuracy and quality of collected data.

Provide technical support to marketing and development teams to resolve issues related to tracking tools.

Ensure data collection practices comply with current regulations (GDPR, CCPA, etc.).

Implement measures to ensure the security of collected data and prevent data breaches.

Work closely with development, marketing, and product teams to ensure tracking projects align with business objectives.

Oversee the development and deployment of tracking projects from start to finish, ensuring timelines and budgets are met.

INTERNAL AND EXTERNAL RELATIONSHIPS

Internal: Online experience, eCommerce, Countries teams, IT.

Qualifications

1. At least 3 years of web analytics experience in large size companies with multiple toolsets.
2. Experience regarding digital marketing strategies and customer experience.
3. Bachelor's degree in Business Administration or related area. Masters or graduate degree preferred.

Languages

Web Analytics Tools (Google Universal Analytics, Webtrends).

Pack Office / Google Suite.

Additional Information

All qualified applicants will receive consideration for employment without regard to race, sex, color, religion, national origin or on a basis of disability.