Senior Data Analyst Growth - MMM F/M

Betclic Group; Bordeaux; Hybride; EUR 50 000 - 70 000; Plein temps

Résumé du poste

Betclic Group recherche un Senior Data Analyst spécialisé en Marketing Mix Modelling pour intégrer son équipe d'analyse de données dynamique à Bordeaux. Vous jouerez un rôle crucial dans l'optimisation des programmes de Marketing tout en utilisant des compétences analytiques avancées pour fournir des recommandations stratégiques. Avec 25 jours de congés payés et un modèle de travail hybride, rejoignez une entreprise qui valorise la diversité, l'innovation et le bien-être au travail.

Prestations

25 jours de congés payés

Carte Restaurant

Couverture santé à 100%

Remboursement de transport public

Accès à un vaste catalogue de formation

Espaces de bureau extraordinaires

Événements internes

Cours de sport sur site

Qualifications

• 5 ans d'expérience en analyse de données.
• Familiarité avec les méthodologies MMM et les KPIs marketing.
• Capacité à faire des recommandations basées sur les données.

Responsabilités

• Interpréter des sources de données et fournir des recommandations.
• Collaborer avec les équipes fonctionnelles pour aligner les stratégies.
• Développer des plans de scénarios pour l'allocation budgétaire.

Connaissances

Analyse de données

Compétences SQL

Esprit Business

Communication

Autonomie

Formation

Master en Statistiques, Mathématiques, Économie ou Informatique

Outils

Tableau

Git

Description du poste

WE ARE BETCLIC

Betclic, European leader in sports betting, is much more than just an online gaming site! Also offering Poker, Horse Racing, and Casino games across various countries and continents, it is an inspiring and forward-thinking company: every day brings new challenges in a modern and dynamic environment. As an influential player in the tech industry, with strong and sustained growth over the years, we believe in innovation through diversity and inclusion and encourage everyone to reach their full potential. With our multicultural team, we provide an optimal, safe and responsible gaming experience, powered by cutting-edge technology.

WHY JOIN US?

At Betclic, success comes from passionate and committed teams. Here’s why you’ll love working with us:

An international and creative environment where every project is an opportunity to innovate

Hypergrowth that brings new challenges and development opportunities every day

A healthy work-life balance: flexible remote work and workplace well-being are essential pillars for us.

A unique and friendly atmosphere, with 1,300 employees across 5 countries and our headquarters in Bordeaux

Are you passionate about sports and tech? Join us and help shape the future of online gaming!

ENTER THE GAME

You will join the Data Analytics team, part of a larger Data team which also includes Data Science, Data Product Management and Product Analytics teams. The Analytics team mission is to grow the business by identifying critical insights and high value opportunities. You'll integrate a fast growing team of +40 passionate individuals tackling challenges of all sorts: from scaling marketing campaign analytics to building complex customer segmentations to predicting the outcome of the next football game

YOUR ROLE WITHIN BETCLIC

As a Senior Data Analyst specialized in Marketing Mix Modelling (MMM), you will be a pivotal element in the development, execution, and optimization of the MMM program to drive strategic decision-making and enhance our overall Marketing efficiency.

Your will leverage strong analytics skills combined with advanced business acumen in the media and marketing field to:

• Enable the ingestion and interpretation of the different data sources, through exploratory analysis and hypothesis validation

• Provide actionable insights and recommendations to improve marketing performance based on model outputs and data analysis

• Collaborate closely with cross-functional teams, including marketing, finance, and product management, to align strategies and objectives

• Develop scenario planning for budget allocation to drive change management and impactful decision-making

• Design and conduct tests to measure and enhance our acquisition performance

WHO ARE WE LOOKING FOR?

You should apply if:

• You hold a Master’s degree in Statistics, Mathematics, Economics or Computer Science or equivalent from a top university

• You have at least 5 years of Data Analytics experience

• You are familiar with MMM methodologies, marketing and media KPIs, and attribution models.

• You are "business minded" - you can make actionable and impactful recommendations

• You are capable of managing projects independently with minimal guidance

• You have excellent communication and interpersonal skills

• You are proactive and autonomous in manipulating data (proficiency in SQL is essential)

• You are familiar with at least one Data visualization tool

• You want to grow and keep learning

• You are agile and able to adapt to a fast-paced environment

Bonus:

• You know a programming language

• You are aware of Git & versioning concepts

WHAT ARE THE RECRUITMENT STEPS?

• If your application is selected, you will be contacted by Joe to complete an online technical test, followed by a 30-minute HR pre-qualification

• Next, you will have a technical interview via video call, covering SQL, Python, statistics, probability, analytics, and business sense

• You will then have one week to complete an analytical Use Case and an AssessFirst test (personality, motivations, and reasoning)

• After that, you will visit us in our offices to present your Use Case and meet Xavier – Senior Data Analytics Manager (your future manager), Iouri – Chief Data Officer, and a business stakeholder

• During your visit to Bordeaux, you will also have a final HR interview, including a debrief on your AssessFirst test
  

To ensure an optimal candidate experience, the Betclic recruitment process typically takes 4 to 6 weeks.


WHAT CAN YOU EXPECT?

25 days of paid leave and 10 RTT days

️ A Ticket Restaurant card credited with €11 per day (€6 per day funded by Betclic)

???? 100% health insurance coverage for you and your children

50% reimbursement of public transport costs or an annual sustainable mobility allowance (€230 for commuting with sustainable transport)

Hybrid work model

Access to a vast training catalog, with opportunities for professional development every year

Regular training on skills you want to develop further (ML, Stats but also French or English classes)

Extraordinary office spaces with a rooftop where you can enjoy sunny breaks with a view of the Cité du Vin

Internal events to liven up your daily life

️ On-site sports classes and organized tournaments (Pilates, circuit training, boxing, yoga, futsal, padel, tennis…)

Access to a state of the art data stack (Snowflake, Airflow, git, Tableau,...)

Complex challenges with well-structured data thanks to our BI team, let's start analyzing

Vibrant analytical topics: imagine the future of online gambling

Permanent contract, available immediately in Bordeaux or Remote

Betclic Group – 117 Quai de Bacalan, 33300 BORDEAUX