Senior CRM Manager

Qonto; Paris; Sur place; EUR 90 000 - 120 000; Plein temps

Résumé du poste

Qonto seeks a Senior CRM Manager for Central Europe, overseeing Germany as the primary market and Austria as the secondary market within a European growth-focused CRM function.

You will craft lifecycle programs across onboarding, activation, retention, expansion and churn prevention, driving measurable growth and feature adoption in collaboration with local marketing, product and growth teams.

Qualifications

• Fluent in German and English with strong understanding of local business culture and regulatory environment.
• 5+ years of hands-on CRM or lifecycle marketing experience.
• Experience designing and managing multi-step journeys in Braze, Customer.io or HubSpot.
• Proactive by default, building relationships across marketing, product and ops.
• Able to navigate ambiguity and maintain momentum in a regional structure.
• Strong stakeholder management across multiple markets.
• Use of AI to speed up campaign creation, testing and analysis.

Responsabilités

• Define and implement lifecycle communications for Germany as primary market and Austria as secondary market.
• Collaborate with German and Austrian marketing teams to develop effective CRM initiatives.
• Establish processes and cadence for CRM across Germany and Austria.
• Utilize AI tools to accelerate campaign builds, testing and reporting.
• Present conversion, feature adoption and business impact to marketing and product stakeholders.

Connaissances

German fluency

English fluency

CRM experience

CRM platforms

Proactive mindset

Ambiguity tolerance

Stakeholder management

AI in marketing

Outils

Braze

Customer.io

HubSpot

Description du poste

Our mission and customers: We are creating the freedom for SMEs to succeed by delivering Europe's leading finance workspace with banking at its core, augmented by financial tools. We are proud to be rated 4.8 on Trustpilot, based on 55,000+ reviews. Our culture puts customer satisfaction at the core of what we do, as proven by our Net Promoter Score of 75 (more about our culture here).

Our journey: Founded in 2017 by Alexandre and Steve, Qonto has grown to 1,600+ Qontoers serving over 600,000+ customers across 8 European countries. We have been profitable since 2023, and we are just getting started.

Our beliefs: We hire for skills and potential. With 80+ nationalities, 45% women, of which 56% of women in our leadership team, diversity isn't a program; It's who we are. We've built a discrimination-free hiring process because the best teams are built on merit.

AI at Qonto: AI is deeply embedded in how we work (here) - Every Qontoer gets unlimited access to the best AI tools. We want people who experiment without waiting for permission, push AI beyond the obvious, know when to trust it, and when to question it.

Join us as a Senior CRM Manager for Central Europe, taking primary ownership of Germany and secondary ownership of Austria—two important markets in Qonto’s growth strategy. You’ll develop lifecycle programs across onboarding, activation, retention, expansion, and churn prevention, driving measurable business growth and feature adoption. You’ll report to Matias del Carril, our CRM & Lifecycle Lead, and work closely with local marketing, product, and growth teams.

What you'll do

• Own the CRM strategy for Germany and Austria: Define and implement lifecycle communications, with Germany as your primary market and Austria as your secondary market.
• Partner with local teams: Collaborate closely with German and Austrian marketing teams, including local marketing managers and PMMs, to develop effective CRM initiatives.
• Build the regional playbook: Establish the processes, planning cadence, and ways of working for CRM across Germany and Austria.
• Move fast with AI: Use AI tools to speed up campaign builds, testing, and reporting.
• Present results that matter: Report on conversion, feature adoption, and business impact to marketing and product stakeholders.

What we're looking for

• Fluency in German and English: You are fluent in German and can create effective lifecycle communications with a strong understanding of the local business culture, competitive landscape, and regulatory environment. You are also fluent in English and can collaborate confidently across international teams.
• Strong CRM experience: You have 5+ years of hands-on experience in CRM or lifecycle marketing, ideally within a fast-paced technology company.
• CRM platform expertise: You have designed and managed complex, multi-step customer journeys using platforms such as Braze, Customer.io, or HubSpot.
• Proactive by default: You build relationships across marketing, product, and ops, and push initiatives forward without waiting to be asked.
• Comfort with ambiguity: You can set direction, prioritize effectively, and maintain momentum in an evolving regional structure.
• Strong stakeholder management: You can build credibility with senior stakeholders across multiple markets and manage each market’s priorities independently.
• An AI-enabled approach: You use AI to improve the speed and quality of campaign creation, testing, and analysis.

What we can offer you

• Qonto's #1 OKR: Germany is the company's top growth priority right now, so what you build here gets seen.
• A market to build, not optimize: German CRM is still underdeveloped - you're writing the playbook, not inheriting one.
• Real autonomy: You propose, implement, and test your own lifecycle strategy.
• A senior team around you: You'll work alongside three other regional CRM leads who've each built lifecycle functions from scratch.

Your future manager

You’ll report to Matias our lead in CRM & Lifecycle at Qonto, with 2 years at the company already under his belt. He has experience building lifecycle functions from the ground up at AstroPay and leading a regional CRM team at the DeliveryHero group, powering impactful growth. He brings a data-driven but creative touch to lifecycle strategy, with a transparent and casual style that values teamwork while giving teammates the autonomy and independence to take initiative and run their own projects

On average, our hiring process lasts 20 working days. More information on our candidate journey here.