Senior Communications Specialist

Comcast Corporation; Paris; Sur place; EUR 50 000 - 75 000; Plein temps

Résumé du poste

A leading company in the media sector seeks a Marketing Communications Specialist responsible for creative development and execution of marketing materials. The role involves collaborating with stakeholders and overseeing market strategies to promote new products effectively, requiring expertise in various channels. The ideal candidate has a Bachelor's degree and 5-7 years of relevant experience.

Qualifications

• 5-7 years of experience in marketing communications.
• Bachelor's degree preferred, but relevant experience may substitute.

Responsabilités

• Develop and implement marketing communications materials.
• Coordinate with international marketing teams to align strategies.
• Oversee external vendors and ensure project accuracy.

Connaissances

Creativity

Collaboration

Communication

Formation

Bachelor's Degree

Description du poste

FreeWheel, a Comcast company, provides comprehensive ad platforms for publishers, advertisers, and media buyers. Powered by premium video content, robust data, and advanced technology, we’re making it easier for buyers and sellers to transact across all screens, data types, and sales channels. As a global company, we have offices in nine countries and can insert advertisements around the world.

Job Summary

Responsible for the creative development and implementation of marketing Communications & PR materials for the company's products and services (in French and English). Guides conceptual development of campaigns and initiatives. Collaborates with key stakeholders to create materials to market new product launches and acquisitions. Assists in the development and execution of all aspects of media plans. Works collaboratively with or oversees outside resources such as publishers or agencies to produce effective and market-leading communications. Has in-depth experience, knowledge, and skills in own discipline. Usually determines strategies and actions. Needs to be a self-starter and manage own work priorities. Acts as a resource for colleagues with less experience.

Core Responsibilities

1. Supports the International Communications lead with implementing a targeted regionalized PR strategy, understanding each market's needs and requirements.
2. Coordinates and assists in the design and copywriting of multiple, global marketing Communications & PR materials including but not limited to; direct mail, brochures, web content, sales letters, flyers, newsletters, newspaper, radio, and TV advertising, press releases, media alerts, internal communications, case studies, thought leadership, speaking opportunities, and award submissions.
3. Supports the International Marketing team with adapting web content, research, social media copy, and speaking opportunities to align with key messaging and initiatives.
4. Implements a comprehensive content strategy that encompasses all touchpoints and utilizes various channels to reach target audiences.
5. Responsible for media monitoring and industry analysis to provide insights that steer PR strategy.
6. Maintains the company's brand identity standards and ensures ongoing brand awareness and consistency in all creative materials. Works with internal resources to determine best targeting practices for various advertising tactics.
7. Oversees the marketing library, including marketing plans, collateral, creatives, and promotional materials.
8. Oversees work of outside vendors, including multiple PR agencies, to ensure timely and accurate project completion.
9. Assists in developing and implementing internal Marketing Communications plans. Conducts research for media plan implementation.
10. Creates media schedules and manages copy rotation.
11. Coordinates multiple priorities while meeting deadlines.
12. Ensures deadlines are met and deliverables meet specifications.
13. Exercises independent judgment and discretion in significant matters.
14. Maintains regular, punctual attendance. Able to work nights, weekends, variable schedules, and overtime as necessary.
15. Willing to travel to support spokespeople at international events.
16. Performs other duties as assigned.

Employees at all levels are expected to :

• Understand and adhere to our Operating Principles.
• Own the customer experience by putting customers first and providing seamless digital options.
• Be enthusiastic learners and advocates of our technology, products, and services.
• Work collaboratively and be open to new ideas.
• Participate in the Net Promoter System to incorporate feedback and improve customer satisfaction.
• Drive results and growth.
• Promote inclusion and diversity.
• Act ethically for our community, customers, investors, and colleagues.

Disclaimer :

• This description indicates the general nature and level of work performed. It is not exhaustive of all duties, responsibilities, or qualifications.

Comcast is proud to be an equal opportunity workplace. We consider all qualified applicants without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, veteran status, genetic information, or any other protected basis.

Base pay is part of the Total Rewards package. Most sales positions are eligible for commissions; most non-sales roles are eligible for bonuses. Comcast also offers comprehensive benefits to support employees physically, financially, and emotionally. For more details, visit our careers site.

Education

Bachelor's Degree preferred. Comcast may also consider candidates with relevant coursework and experience or extensive professional experience.

Experience required: 5-7 years.