Senior Communications Manager

Geely Auto France; Levallois-Perret; Sur place; EUR 70 000 - 95 000; Plein temps

Résumé du poste

Geely Auto France seeks a Digital, Content & Dealer Communication Manager to drive the brand's digital performance, lead content creation and coordination, and ensure robust digital communication across the dealer network. Reporting to the Marketing Director, you will connect strategy, content, media, CRM and local execution to support brand awareness and lead generation.

You will oversee three areas: digital marketing performance, content and media content, and dealer communication,

Qualifications

• Master's degree in Marketing, Digital, Communications, Business or equivalent.
• 7–10+ years of experience in Digital Marketing, Media, Content Marketing or Communications, ideally in automotive, retail or a network environment.
• Strong hands-on knowledge of Paid Social, SEA, Display, retargeting and lead generation.
• Strong data and performance mindset, with the ability to turn campaign results into clear and actionable recommendations.
• Proven experience in content strategy, social media and creative production management.
• Experience managing agencies and multiple stakeholders in a fast-paced environment.
• Strong project management, communication and coordination skills.
• Fluent English, written and spoken.
• Use of AI tools

Responsabilités

• Define, deploy and optimize Geely Auto France's digital marketing strategy across Paid Social, SEA, Display, retargeting and other relevant acquisition channels.
• Own digital campaign performance with a strong focus on traffic, lead generation, conversion and sales.
• Manage the digital lead-generation journey from campaign and landing page through form completion, tracking and conversion.
• Work closely with CRM and Sales teams to ensure leads are properly captured, qualified, followed up and converted.
• Manage website performance and evolution: traffic, content, user journey, conversion, SEO/SEA and CRO recommendations.
• Define and monitor key digital KPIs including reach, traffic, CTR, CPL, leads, conversion rate and ROI.
• Lead and challenge digital agencies and media partners on strategy, media plans, budgets, execution and performance.
• Develop a test-and-learn approach across audiences, formats, messages, landing pages and acquisition mechanics.
• Define and lead the content strategy for Geely Auto France across social media, paid media, website, CRM and local activations.
• Own the content planning and editorial calendar in line with product launches, campaigns, commercial priorities and major brand events.
• Lead creative briefs and coordinate the production of videos, social assets, display formats, website content, CRM assets and dealer content.
• Ensure that content is adapted to each media channel, audience and objective, with a strong social-first and media-first approach.
• Identify and produce content specifically designed for paid media performance, and optimize assets based on campaign results.
• Coordinate internal teams, creative agencies, production partners and other stakeholders to deliver content on time and to brand standards.
• Ensure consistency of brand expression while continuously improving content quality, relevance and performance.
• Define clear digital communication standards and toolkits for the Geely dealer network.
• Provide dealers with ready-to-use campaigns, content, guidelines and assets for their local communication.
• Support dealers in activating local digital campaigns, social media, lead-generation initiatives and key commercial events.
• Monitor the quality and consistency of dealer communication and identify opportunities for improvement.
• Support and train dealer teams on digital marketing best practices, content usage and available marketing tools.
• Coordinate dealer communication needs with Marketing, Digital, CRM, Sales, PR and agency partners.

Connaissances

Paid Social

SEA

Display

Retargeting

Lead generation

Content production management

Project management

Communication

AI tools

Formation

Master's degree in Marketing, Digital, Communications, Business or equivalent

Outils

AI tools

Description du poste

As part of its expansion in France, Geely Auto is seeking a Digital, Content & Dealer Communication Manager to drive the brand's digital performance, lead content creation and coordination, and ensure strong digital communication across the dealer network.

Reporting directly to the Marketing Director, you will be responsible for three key areas: digital marketing and performance, content and media content, and dealer communication. You will connect strategy, content, media, CRM and local execution to support brand awareness, lead generation and sales.

Key Responsibilities

• Define, deploy and optimize Geely Auto France's digital marketing strategy across Paid Social, SEA, Display, retargeting and other relevant acquisition channels.
• Own digital campaign performance with a strong focus on traffic, lead generation, conversion and sales.
• Manage the digital lead-generation journey from campaign and landing page through form completion, tracking and conversion.
• Work closely with CRM and Sales teams to ensure leads are properly captured, qualified, followed up and converted.
• Manage website performance and evolution: traffic, content, user journey, conversion, SEO/SEA and CRO recommendations.
• Define and monitor key digital KPIs including reach, traffic, CTR, CPL, leads, conversion rate and ROI.
• Lead and challenge digital agencies and media partners on strategy, media plans, budgets, execution and performance.
• Develop a test-and-learn approach across audiences, formats, messages, landing pages and acquisition mechanics.

2. CONTENT & MEDIA CONTENT — STRONG OWNERSHIP

• Define and lead the content strategy for Geely Auto France across social media, paid media, website, CRM and local activations.
• Own the content planning and editorial calendar in line with product launches, campaigns, commercial priorities and major brand events.
• Lead creative briefs and coordinate the production of videos, social assets, display formats, website content, CRM assets and dealer content.
• Ensure that content is adapted to each media channel, audience and objective, with a strong social-first and media-first approach.
• Identify and produce content specifically designed for paid media performance, and optimize assets based on campaign results.
• Coordinate internal teams, creative agencies, production partners and other stakeholders to deliver content on time and to brand standards.
• Ensure consistency of brand expression while continuously improving content quality, relevance and performance.

3. DEALER COMMUNICATION — SUPPORT & COORDINATION

• Define clear digital communication standards and toolkits for the Geely dealer network.
• Provide dealers with ready-to-use campaigns, content, guidelines and assets for their local communication.
• Support dealers in activating local digital campaigns, social media, lead-generation initiatives and key commercial events.
• Monitor the quality and consistency of dealer communication and identify opportunities for improvement.
• Support and train dealer teams on digital marketing best practices, content usage and available marketing tools.
• Coordinate dealer communication needs with Marketing, Digital, CRM, Sales, PR and agency partners.

Candidate Profile

• Master's degree in Marketing, Digital, Communications, Business or equivalent.
• 7–10+ years of experience in Digital Marketing, Media, Content Marketing or Communications, ideally in automotive, retail or a network environment.
• Strong hands-on knowledge of Paid Social, SEA, Display, retargeting and lead generation.
• Strong data and performance mindset, with the ability to turn campaign results into clear and actionable recommendations.
• Proven experience in content strategy, social media and creative production management.
• Experience managing agencies and multiple stakeholders in a fast-paced environment.
• Strong project management, communication and coordination skills.
• Fluent English, written and spoken.
• Use of AI tools