Senior Category & Shopper Leader

Pierre Fabre Laboratories; México; On-site; MXN 900,000 - 1,200,000; Full time

Job summary

Pierre Fabre Laboratories is seeking a Senior Category & Shopper Leader to drive profitable growth in assigned categories through data-driven strategic management. This role bridges shopper insights, business strategy, and client objectives, ensuring that assortment, space, and promotional decisions maximize profitability, visibility, and brand competitiveness within the pharmaceutical channel.

We operate in a fast-paced retail and dermocosmetic/FMCG environment with high autonomy in

Qualifications

• Bachelor’s degree in Marketing, Business Administration, Commercial Engineering, or related field.
• Minimum 8 years in Marketing, Category Management, or Trade Marketing.
• Experience within Dermocosmetic, Pharmaceutical, or FMCG industries is highly desirable.
• Proven experience working with pharmaceutical retail clients, preferably Farmacias del Ahorro.

Responsibilities

• Analyze sales, turnover, and market share data to optimize category performance.
• Design and implement Category Management and Shopper Marketing strategies aligned with business and client objectives.
• Develop planograms and space planning strategies using tools such as Spaceman / Nielsen Spaceman.
• Translate shopper and market insights into actionable strategies that improve brand visibility and profitability.
• Collaborate closely with Sales and Trade Marketing teams to ensure flawless execution at point of sale.
• Prepare executive-level reports with data-driven insights and strategic recommendations.

Skills

Strategic mindset

Excel

Space planning tools

Cross-functional leadership

Education

Bachelor’s degree in Marketing

Tools

Spaceman / Nielsen Spaceman

Job description

Who we are ?

The Pierre Fabre Group is unique in France: 2nd Dermo-Cosmetics laboratory in the world and 2nd private French Pharmaceutical group. Our group is 86% owned by the Pierre Fabre Foundation, recognized as being of public utility by the French government and which is dedicated to improving access to quality care and medicines in the least favored countries. This original shareholders structure ensures the independence of the company.

Our mission: “Every time we take care of one person, we make the world a better place.

“To achieve this, we cooperate with healthcare professionals, our trusted partners around the world, relesentlessly drawing inspiration from nature and plants, and placing pharmaceutical ethics at the very heart of our operations.

We are established in 45 countries and in more than 130 countries thanks to distribution agreements.Opening up to the international market has always been at the heart of our strategy.

Our head office is located in a region that is close to our hearts: Occitanie, in particular the Tarn department, where the group was founded and has been established since its inception.

Pierre Fabre is an equal employment opportunity employer and does not discriminate against any applicant on the basis of race, color, age, national origin, ancestry, religion, gender, sexual orientation, gender expressionand identuty, disability, or any other kind of discrimination. You can find more about us here

Your mission

We are looking for a Senior Category & Shopper Leader to drive profitable growth of assigned categories through data-driven strategic management.

This role bridges shopper insights, business strategy, and client objectives , ensuring that assortment, space, and promotional decisions maximize profitability, visibility, and brand competitiveness within the pharmaceutical channel.

Key Responsibilities

Analyze sales, turnover, and market share data to optimize category performance.

• Design and implement Category Management and Shopper Marketing strategies aligned with business and client objectives.

• Develop planograms and space planning strategies using tools such as Spaceman / Nielsen Spaceman.

• Translate shopper and market insights into actionable strategies that improve brand visibility and profitability.

• Collaborate closely with Sales and Trade Marketing teams to ensure flawless execution at point of sale.

• Prepare executive-level reports with data-driven insights and strategic recommendations.

Context & Challenges

This position operates in a fast-paced retail and dermocosmetic/FMCG environment , where the main challenge is converting complex market data into actionable, high-impact strategies.

The role offers high autonomy in work organization and strategic decision-making and has been approved for the upcoming year, reflecting its strategic relevance within the organization.

Scope

• Business Unit: Farmacias del Ahorro MTY

• Strong influence on category performance, assortment, space allocation, and promotional effectiveness.

Education

Bachelor’s degree in Marketing, Business Administration, Commercial Engineering , or related field.

Experience

• Minimum 8 years in Marketing, Category Management, or Trade Marketing.

• Experience within Dermocosmetic, Pharmaceutical, or FMCG industries is highly desirable.

• Proven experience working with pharmaceutical retail clients , preferably Farmacias del Ahorro.

Languages

• Advanced English (mandatory).

Key Skills

• Strong strategic and analytical mindset.

• Advanced Excel and database analysis skills.

• Hands-on experience with Space Planning tools (Spaceman, Planogram Generator, or similar).

• Ability to lead cross-functional initiatives and negotiate at an institutional level.

Who you are ?

• Recommend and develop targeting and segmentation tools for the Key Pharmacy Account customer category, recommend the target animation plan
• Recommend the category-management policy to be implemented in conjunction with the Key Account Manager and customer.
• Negotiate within the framework of the strategic objectives and the commercial policy defined, the animation plans specific and personalized to the customer
• Recommend, develop and ensure the implementation of visibility campaigns.
• Develop Brand Preference through specific merchandising projects with our main customers in Nuevo Leon.

We are convinced that diversity is a source of fulfillment, social balance and complementarity for our employees, which is why our offers are open to all, without restriction.