Senior Category & Shopper Leader — Data-Driven Growth

Pierre Fabre Laboratories; Occitanie; On-site; MXN 900,000 - 1,200,000; Full time

Job summary

Pierre Fabre Laboratories is seeking a Senior Category & Shopper Leader to drive profitable growth in assigned categories through data-driven strategic management. This role bridges shopper insights, business strategy, and client objectives, ensuring that assortment, space, and promotional decisions maximize profitability, visibility, and brand competitiveness within the pharmaceutical channel.

We operate in a fast-paced retail and dermocosmetic/FMCG environment with high autonomy in

Qualifications

• Bachelor’s degree in Marketing, Business Administration, Commercial Engineering, or related field.
• Minimum 8 years in Marketing, Category Management, or Trade Marketing.
• Experience within Dermocosmetic, Pharmaceutical, or FMCG industries is highly desirable.
• Proven experience working with pharmaceutical retail clients, preferably Farmacias del Ahorro.

Responsibilities

• Analyze sales, turnover, and market share data to optimize category performance.
• Design and implement Category Management and Shopper Marketing strategies aligned with business and client objectives.
• Develop planograms and space planning strategies using tools such as Spaceman / Nielsen Spaceman.
• Translate shopper and market insights into actionable strategies that improve brand visibility and profitability.
• Collaborate closely with Sales and Trade Marketing teams to ensure flawless execution at point of sale.
• Prepare executive-level reports with data-driven insights and strategic recommendations.

Skills

Strategic mindset

Excel

Space planning tools

Cross-functional leadership

Education

Bachelor’s degree in Marketing

Tools

Spaceman / Nielsen Spaceman

Job description

Pierre Fabre Laboratories is seeking a Senior Category & Shopper Leader to drive profitable growth in assigned categories through data-driven strategic management. This role bridges shopper insights, business strategy, and client objectives, ensuring that assortment, space, and promotional decisions maximize profitability, visibility, and brand competitiveness within the pharmaceutical channel.

We operate in a fast-paced retail and dermocosmetic/FMCG environment with high autonomy in