Senior Campaign Manager - Data & Circulation Europe F/H

Brady; Halluin; Sur place; EUR 65 000 - 95 000; Plein temps

Avantages offerts par ce poste

Health insurance

Life/disability insurance

Meal vouchers

Profit-sharing

CSE perks

Résumé du poste

Brady Groupe SAS, a leader in safety products, seeks a Senior Campaign Manager - Data & Circulation Europe to coordinate B2B campaigns across major European markets within the Lifecycle Marketing & Customer Intelligence Department. This is a full-time role reporting to the Southern Europe Direct Marketing Manager.

You will implement campaign policies, manage catalogue campaigns with CST-Anteriad and vendors, and drive data-driven segmentation via the Customer Data Platform to support

Qualifications

• Fluent English required for an international work environment.
• Bachelor’s Degree or equivalent Bac+3.
• Proven experience in a direct marketing environment.
• Expertise in B2B direct mail practices and multi-channel campaign management.

Responsabilités

• Define and implement campaign operational policies and procedures across multiple countries.
• Coordinate catalogue campaigns and vendor coordination (CST-Anteriad, lettershop).
• Brief campaigns with the Customer Data Platform team for catalogues, email, and telemarketing.

Connaissances

Fluent English

Direct marketing experience

B2B direct mail

Multi-channel campaign management

Analytical skills

Formation

Bachelor’s Degree (or Bac+3)

Description du poste

Senior Campaign Manager - Data & Circulation Europe F/H

Responsibilities:

Reporting to the Southern Europe Direct Marketing Manager, and within the Lifecycle Marketing & Customer Intelligence Department, your main mission will be to coordinate the B2B campaigns in accordance to the marketing plan schedules.

Your role as Senior Marketing Campaign Manager:

• Definition and implementation of campaign operational policies and procedures
  • Business units covered: France (3 brands), Belgium, Netherlands, Spain, Italy, Sweden, UK
• Operational management of catalogue campaigns
  • CST-Anteriad, lettershop, and postage vendor coordination
  • Campaign briefing with the Customer Data Platform team : catalogues, email, telemarketing campaigns
  • Marketing invoices management (+700 per year), paper tax declarations (Citéo)
  • Create campaign segmentations within the Customer Data Platform
• Technical knowledge of direct mail practices
  • Postage and lettershop specifications for each country
  • Lead lettershop tender on an annual basis

Candidate Profile :

Hard Skills:

• Fluent English required (international work environment)
• Bachelor’s Degree (or equivalent Bac+3)
• Proven experience in a direct marketing environment
• Expertise in B2B direct mail practices and multi-channel campaign management

Soft Skills:

• Rigorous, autonomous, and curious
• Ability to work with diverse stakeholders (strong interpersonal and communication skills)
• Adaptable, strong team spirit
• Strong analytical and synthesis skills
• Strong commitment to process quality and added value

L'offre

What we offer:

This is a full-time permanent position (CDI). We offer a competitive compensation package and various benefits: private health insurance (mutuelle), life/disability insurance (prévoyance), meal vouchers, profit-sharing scheme, and staff committee perks (CSE).

Brady Groupe SAS (€80M turnover, 300 employees) is a subsidiary of the American group Brady Corp ($1.08 Billion turnover - 5,400 employees) - (www.bradycorp.com). SETON (www.seton.eu) represents the direct marketing division of the group. Specializing in the manufacturing and distribution of safety, signage, and identification products, it offers a range of over 30,000 products. Operating in more than 14 countries worldwide, SETON is the B2B leader in workplace safety.