Senior Brand Manager Kiri GMS (H/F)

Bel Group; Suresnes; Hybrid; EUR 90,000 - 130,000; Full time

Benefits offered by this job

Fixed salary + 13 months

Annual bonus

Profit-sharing & savings plan

Company restaurant

Extra paid leave (RTT)

Health insurance

CSE benefits

Hybrid work policy

Job summary

Bel Group, a leading player in the global dairy and snacks sector, seeks a seasoned brand leader for KIRI to shape the 5-year plan, steer innovation, and strengthen market share across Europe and the Middle East. You will report to the Global Head of KIRI innovation and oversee a junior brand manager and an intern.

Fluency in English and French, plus 7+ years in CPG marketing, are required. The role offers a hybrid work setup, competitive compensation, and exposure to a high-impact global brand

Qualifications

• Minimum business or marketing bachelor’s degree.
• 7+ years in CPG marketing or brand management.
• At least 3 years leading cross-functional innovation projects.
• Fluent in English and French.
• Strong leadership and resilience.

Responsibilities

• Understand consumer and customer needs in key markets.
• Benchmark products against key competitors and inspiring brands.
• Define the innovation pipeline for the brand with local markets.
• Lead cross-functional inno-reno projects to ensure on-time delivery.
• Manage one junior brand manager and one shared intern.
• Contribute to the brand strategic plan in collaboration with major markets.
• Report to the Global Head of Kiri innovation.
• Support portfolio and brand strategy across Europe and the Middle East.

Skills

Leadership

Brand management

Innovation

Cross-functional collaboration

English/French bilingual

Education

Bachelor’s degree in business/marketing

Tools

Nielsen/IRI data

P&L tools

Job description

The Bel Group is a major player in the food industry through portions of dairy, fruit and plant-based products, and one of the world leaders in branded cheeses. Its portfolio of differentiated and internationally recognized brands includes The Laughing Cow®, Kiri®, Babybel®, Boursin®, Pom'Potes® and GoGo squeeZ®, as well as some 30 local brands. Together, these brands helped the Group generate sales of €3.74 billion in 2024.

Do you want to join a company with strong brands that puts consumers and responsibility at the heart of the decision-making process? Then Bel is made for you!

Are you bold, pragmatic, and determined? Do you want to contribute to the transformation of an international agri-food company? Them come join us and measure the impact of your talent and energy in realizing an ambitious and sustainable company project!

#IWorkForAllForGood

KIRI is largely known for its square cheese portion conveying a moment of kindness to kids, families and adults. Yet depending on the geographies, its consumers, usages and product portfolio vary significantly!

MISSION

Within the KIRI Global Brand Team , you will contribute to define KIRI’s 5-year business plan , building the innovation/renovation strategy & fueling the pipeline with a specific focus on Europe and Middle-East.

You will contribute to reaching 6.5% Bel innovation rate.

You will report to the Global Head of Kiri innovation and manage a junior brand manager.

DETAILED RESPONSIBILITIES

Understand consumer and customers needs and category in key markets

Understand business challenges & opportunities of the Key countries you will work with

Benchmark products against key competitors and inspiring brands

Recommend new business opportunities based on strong insights

Portfolio & brand strategy

Contribute to the brand strategic plan in collaboration with the major local markets

Inspire and co-build w/ countries the portfolio strategy on the ranges you oversee

Define the innovation pipeline for the brand in collaboration with our local markets

Collaborate with industrial teams to ensure feasibility

Lead cross-functional inno-reno projects to ensure on time and in full delivery, as planned in the Brand business plan, by a customer-first mindset and by building a strong partnership with SI, R&D and plant teams

Get key countries full commitment to ensure project execution

Validate stage gates, resource allocations and project shifts in Brand Development committees.

Manage 1 junior brand manager and one shared intern

Assign projects and missions to upskill the team

Provide regular feedbacks on performance and identify room for improvement

Build robust Individual Development Plan with trainings along the year

Foster a culture of innovation

PROFILE

Minimum business or marketing bachelor’s Degree required

mini 7 years of experience in CPG marketing or brand management

at least 3 years leading innovation/product development cross-functional projects from concept to Return of Experience

SPECIFIC SKILLS OR QUALIFICATIONS

Strong leadership skills: Drive and accelerate transformation, Dare to innovate, Unconditional collaboration, Demonstrate agility and resilience

Positive and solution-oriented

Ability to manage complexity (number of projects and/or countries)

solidarity & team spirit

Business & marketing skills

Knowledge of product value drivers (nutrition, CSR, …)

Strong data processing skills especially in the context of strategic, category, retailer, competitive and consumer insights (Nielsen/IRI preferred) as well as P&L forecast and management

Consumer and brand centricity

You are fluent in English and French

WHAT WE OFFER

• Fixed salary paid over 13 months
• Annual performance bonus
• Profit-sharing and employee savings plan (PEE)
• Company restaurant
• RTT (additional paid leave days)
• Health insurance and disability coverage
• Access to a wide range of Social and Economic Committee (CSE) benefits
• Hybrid working policy (remote work available)