Senior Brand Manager, France Iberia (Fixed-Term Contract)

LEGO Gruppe; Paris; Hybride; EUR 50 000 - 90 000; Plein temps

Résumé du poste

Join a dynamic and innovative team as a Senior Brand Manager, where you will bring LEGO stories to life across France, Spain, and Portugal. In this role, you will lead a passionate marketing team, develop impactful marketing strategies, and drive brand growth through collaboration and creativity. You'll manage budgets, coordinate cross-functional initiatives, and ensure the success of 360° marketing campaigns. This position offers a unique opportunity to shape the LEGO brand's presence in the market while fostering a culture of inclusivity and play. If you're ready to make a difference and inspire others, this is the role for you.

Prestations

Family Care Leave

Life and Disability Insurance

Wellness Programs

Colleague Discount

Global Bonus Scheme

Flexible Work Environment

Qualifications

• In-depth experience in Brand, Marketing, or Sales, ideally from FMCG.
• Strong understanding of digital marketing and media channels.
• Proven ability to lead and develop marketing teams.

Responsabilités

• Lead and mentor marketing teams to develop go-to-market strategies.
• Manage marketing budgets and report performance insights.
• Collaborate with cross-functional teams to achieve marketing objectives.

Connaissances

Brand Marketing

Team Leadership

Digital Marketing

Budget Management

Communication Skills

Collaboration

Conceptual Thinking

Formation

Bachelor's Degree in Marketing or related field

Outils

Marketing Analytics Tools

Social Media Platforms

Description du poste

Job Description

Bring the LEGO stories and experiences to life in France, Spain and Portugal as our new Senior Brand Manager for this fixed-term contract!

Join the French-Iberian marketing team bringing your functional experience, leadership capabilities and energy with a collaborative approach to lead and develop the team to success for the LEGO brand in-market.

****No relocation support offered for this role****

Core Responsibilities

Brand Marketing Management

• Build, lead, support, and mentor self-organising teams to develop go-to-market strategy delivering local marketing, communication, and execution plans for their respective audiences (consumers & shoppers).
• Manage and develop a team of brand marketing managers and associates, helping them to deliver best in class marketing plans
• Drive the marketing innovation agenda, including impactful digital, experiential, performance, and data-driven marketing with a test-and-learn approach.
• Drive efficiency, effectiveness, and impact in the execution of local marketing plans delivering results collaborating with sales, operations, demand planning, partners and agencies.
• Collaborate across the marketing team to co-shape regional go-to-market to launch plans and toolboxes through ongoing exchange, insight sharing, and after-action reviews.
• Develop strong internal relationships with regional teams in order to champion global strategy and share/adopt successes.
• Develop and bring to bear the LEGO Ecosystem, an OESP (owned, earned, shared, and paid) approach selecting partnerships to augment local impact, as well as develop and implement integrated joint business plans.
• Full accountability 360° marketing campaigns investment and performance for your audiences, brands, tentpoles and launches
• Lead on transversal projects within the marketing community and/or with cross-functional teams
• Being a role model within the Brand Marketing community

Business Leadership

• Responsibility for budget management of a marketing budget
• Own the LEGO market share performance as well as the short-term (17-week) planning assumptions.
• Report performance at the weekly dedicated meeting through insights and taking corrective actions
• Collaborate with internal partners to drive critical topics.
• Coordinate cross-functional teams to implement agreed marketing objectives.
• Full profit and loss coordination controlling the budget across audiences, brands, tentpoles and launches.
• Represent business performance at both weekly and monthly meetings, providing insights and implementing corrective actions.
• Ensure that the team is focused on delivering the business strategy and Marketing objectives- by conducting regular reviews of priorities and Marketing Team targets.
• Beyond scope, lead on transversal projects within the marketing community and/or with cross-functional teams.
• Role model within the Business Unit.

Play your part in our team succeeding

The Brand Marketing team provides insights and collaborates with regional and global teams that develop campaigns and products! These products and stories are then created and implemented in our markets by agile audience teams. Working with sales and operations teams, as well as agency partners (media, event, PR, influencer, etc.), license partners, media (including social and influencer), the LEGO ecosystem (LEGO Retail, LEGOLAND, Merlin, etc.), and brand partners, is key to our success.

Do you have what it takes

• In-depth experience as a Brand, Marketing and/or Sales professional, ideally from one or more FMCG companies. Proven record of driving brand love, brand growth and brand health.
• A strong understanding of the digital world, understanding all major media channels (including social)
• A demonstratable ability to lead and develop an in-country marketing team
• Proven experience of operating and developing broad networks with internal and external partners and effective collaboration.
• Self-motivated and highly committed to results with a fun, can-do mentality, and the ability to convince others.
• Strong communication, conceptual thinking, and persuasion skills, with ability to translate insights into concepts into action.
• Proficiency in French and English language is essential.

Join the global LEGO team

What’s in it for you? Here are some of what to expect:

• Family Care Leave – We offer enhanced paid leave options for those important times.
• Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.
• Wellness – We want you to be your best self, so you’ll have access to the Headspace App and lots of wellbeing initiatives and programmes run by local teams where you are based
• Colleague Discount – We know you'll love to build so from day 1 you will qualify for our generous colleague discount.
• Bonus – We do our best work to succeed together. When goals are reached, you’ll be rewarded through our global bonus scheme.
• Your workplace – Our offices will be your primary workplace with flexibility to work from home during your working week. Your People Leader will discuss the principles of our hybrid work model, role eligibility and frequency with you.

Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic, and inclusive culture of play at the LEGO Group, where everyone feels safe, valued, and they belong.

The LEGO Group is proud to be an equal opportunity employer. We are committed to equal employment opportunity and equal pay regardless of e.g., race, colour, religion, sex, national origin, sexual orientation, disability, or gender identity.

The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.

Thank you for sharing our global commitment to Children’s Rights.

Build your career brick by brick at the LEGO Group.

Applications are reviewed on an ongoing basis. However, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date. So, if you're interested in this role we encourage you to apply as soon as possible.

What’s in it for you?

Here is what you can expect:

Family Care Leave - We offer enhanced paid leave options for those important times.

Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.

Wellbeing - We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.

Colleague Discount – We know you'll love to build, so from day 1 you will qualify for our generous colleague discount.

Bonus - We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.

Workplace - When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.

Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.

The LEGO Group is highly committed to equal employment opportunity and equal pay and seeksto encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age and religion) to apply for roles in our team.

The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.

Thank you for sharing our global commitment to Children’s Rights.

Just imagine building your dream career.

Then make it real.

Join the LEGO team today.