Senior B2B Demand Gen Lead — Hotels (EMEA)

Airbnb, Inc.; Paris; On-site; EUR 74,000 - 92,000; Full time

Benefits offered by this job

Benefits

Employee Travel Credits

Job summary

Airbnb, Inc. is seeking a Senior Demand Generation Specialist to own the inbound engine for its Hotels Acquisition team in the EMEA region. This high-impact role combines marketing and sales, and is the company’s first B2B demand generation position.

You will build the Hotels inbound motion from the ground up across Europe, the Middle East and Africa, in a 12‑month pilot. You will own the full funnel, design campaigns, and partner with Global Marketing while driving measurable pipeline and ROI.

Qualifications

• 8+ years in B2B demand generation or growth marketing.
• Proven inbound programs generating measurable pipeline.
• Hands-on with Salesforce and marketing automation tools.
• Experience with paid channels.
• Data-driven with funnel metrics ownership.
• Experience using AI tools to automate campaigns.
• Strong sales alignment and collaboration with RevOps.
• Fluent in written and spoken English; other European languages a plus.

Responsibilities

• Define and own the EMEA inbound strategy and roadmap, prioritising channels that drive hotel go-lives.
• Build and scale multi-channel inbound programs (email, paid, SEO, content, events, partnerships).
• Own the full funnel from lead capture to MQL handoff, including lead scoring and CRM hygiene in Salesforce.
• Design LinkedIn campaigns with regional AE teams for high-priority segments.
• Develop outbound sequences to support AE prospecting.
• Collaborate with Global Marketing to build collateral, landing pages, and nurture flows.
• Track and optimize against pipeline metrics: MQLs, MQL-to-SQL, cost per lead, revenue influence.
• Run co-marketing and referral programs with industry partners.
• Build business cases and secure budget; show ROI.
• Run test-and-learn: launch, measure, scale what works; use AI to scale.

Skills

B2B demand generation

Growth marketing

Salesforce

Marketing automation

Analytical mindset

AI for campaigns

Cross-functional collaboration

English fluency

Tools

Salesforce

MixMax

Outreach

Job description

Airbnb, Inc. is seeking a Senior Demand Generation Specialist to own the inbound engine for its Hotels Acquisition team in the EMEA region. This high-impact role combines marketing and sales, and is the company’s first B2B demand generation position.

You will build the Hotels inbound motion from the ground up across Europe, the Middle East and Africa, in a 12‑month pilot. You will own the full funnel, design campaigns, and partner with Global Marketing while driving measurable pipeline and ROI.