Saucony | Paris Community Lead

BOOST; Paris; On-site; EUR 60,000 - 80,000; Full time

Benefits offered by this job

Paid travel expenses

Brand gear/product allowances

Company smartphone and laptop

Job summary

Saucony in Paris seeks a Paris Community Marketing Lead / Retail Marketing Rep to embed the brand in the local running scene, launch and grow the Saucony Social Club, and coordinate events from the flagship Paris Pioneer Hub.

You will own the Instagram channel, align with the EMEA Digital Marketing Manager, train the Retail Sales Force, and report on market trends while partnering with ambassadors, influencers, and brand teams.

Qualifications

• Strong background in event planning and community activation.
• Experience creating social media content for Instagram.
• Fluent in French and English; excellent communication skills.

Responsibilities

• Launch, grow, and animate the Saucony Social Club in Paris; centralize at the flagship store.
• Lead digital marketing and content creation; own the Instagram account and coordinate with EMEA Digital Marketing Manager.
• Educate retail teams, drive brand visibility, and liaise with Retail Director, France Team, and Brand Marketing.

Skills

Interpersonal skills

Creativity

Brand awareness

Event planning

Social media management

Bilingual (French & English)

Tools

Microsoft Office

PowerPoint

Job description

The company

Saucony, is a key player and leading reference in the running and athletic industry. Renowned for its focus on innovation, technical quality, and product comfort, the brand designs high-performance equipment (footwear, apparel, and accessories) tailored to the needs of runners and active lifestyle enthusiasts at all levels.

As part of the deployment of its Key City strategy in Paris, the brand is looking for a Paris Community Marketing Lead / Retail Marketing Rep to drive its local community hub and accelerate consumer engagement across the running ecosystem.

Context & recruitment challenges

In a highly dynamic Paris running and lifestyle market, Saucony aims to strengthen its position and build closer connections with the local community. The Paris store has been designated as the Paris Pioneer Hub, serving as the flagship center and beating heart of the brand in the capital.

The primary challenge of this role is to embody the brand in the field, launch and grow the owned Saucony Social Club community, and foster an engaged ecosystem uniting runners, brand ambassadors, local influencers, and partner brands. Beyond community building and event management, this position involves full ownership of social media channels (Instagram), aligning with the global marketing calendar (E-com, Social, Media), and providing ongoing support to the retail sales team to deliver an exceptional brand experience.

Missions

Reporting directly to the DTC Marketing Manager EMEA, you will serve as the genuine brand ambassador across the Paris area. Your mission will be to build, nurture, and retain the Saucony Social Club community, while elevating the brand’s visibility, identity, and engagement both on the ground and across digital channels.

1. Launch, grow, and animate the community (Saucony Social Club)
   • Launch the Saucony Social Club as our owned community, utilizing the Paris store as its central hub.
   • Build, grow, and retain an engaged and loyal consumer base of running enthusiasts.
   • Design and execute a full-year activation program of community events to boost local brand awareness and drive consumer love.
   • Maintain the unique identity and positioning of the Saucony Social Club while integrating it across the full marketing calendar (brand moments, product launches, collaborations, always-on).
   • Leverage existing Paris communities, brand ambassadors, and partner brands, working in close collaboration with the Paris Key City Marketing Rep.
2. Lead digital marketing & content creation
   • Take full ownership of the Saucony Social Club Instagram account, including content creation, day-to-day community management, and strategic planning.
   • Work closely with the EMEA Digital Marketing Manager and ensure seamless integration of the club across all marketing channels (E-com, Social, Media).
3. Educate retail teams and drive brand visibility
   • Provide regular guidance, product education, and brand training to the store's Retail Sales Force, ensuring in-store marketing standards are maintained.
   • Manage stakeholders efficiently, maintaining smooth and regular communication with the Retail Director, Store Manager, France Team, and wider Brand Marketing Team.
   • Act as the brand’s vigilant field observer: convey brand positioning, monitor competitors, and report on competitive activities and trends in the Paris market

Expected profil

You will thrive in this role if you combine a genuine passion for running, deep roots in the Paris running culture, strong interpersonal skills, and proven experience in event execution and social media management.

Profile

Experience: Strong background in event planning, execution, and community activation. A professional background in creating social media content (Instagram) is a distinct plus.

Running passion: Deeply connected to current events and activities within the running community, with an affinity for an active lifestyle.

Languages & tools: Excellent written and verbal communication skills in both French and English. Highly competent with IT tools, including Microsoft Office and PowerPoint.

Product knowledge: Working knowledge of technical running products (both Saucony styles and key competitors).

Skills

Interpersonal skills ("People Skills"): Natural ability to build, cultivate, and maintain strong relationships with consumers, key stakeholders, and marketing teams.

Creativity & brand awareness: Confident in conveying brand narratives, storytelling, and developing creative community activations.

Energy & flexibility: High energy levels, proactive mindset, and ability to work flexible hours (including weekend event work when required).

Solution-oriented & rigorous: Strives for the most effective solutions, prioritizing brand impact over convenience

Location, Remote Work & Start Date

Geographic area: Paris (Field-based, centered around the Paris Pioneer Hub / Store).

Reporting & travel: Regular field presence across Paris. Travel expenses paid. Prepared to spend time on the field and work occasional evenings/weekends depending on the event schedule.

Contract type: Full-time permanent contract (CDI).

• Benefits: Paid travel expenses, brand gear/product allowances, company smartphone and laptop.

Start date: As soon as possible (ASAP).