SAINT LAURENT WW CRM Specialist M/W

Yves Saint Laurent SAS; Paris; Sur place; EUR 45 000 - 70 000; Plein temps

Résumé du poste

Yves Saint Laurent SAS recherche un WW CRM Specialist basé à Paris. Dans ce rôle, vous serez responsable de la gestion et de l'implémentation de la stratégie CRM mondiale, travaillant de manière transversale avec plusieurs équipes pour maximiser l'efficacité des outils CRM. Nous recherchons un candidat avec une forte expérience dans la gestionCRM, des compétences analytiques pointues et une parfaite maîtrise de l'anglais, qui saura s'intégrer dans un environnement dynamique et multiculturel.

Qualifications

• 3+ ans d'expérience en gestion CRM dans le secteur du luxe.
• Compétences analytiques fortes avec capacité à interpréter des ensembles de données complexes.
• Filiale en anglais requise.

Responsabilités

• Développement et exécution des outils de clienteling.
• Gestion de la conformité et des programmes de protection des données.
• Préparation des rapports KPI et formation des équipes régionales.

Connaissances

CRM Management

Data Analysis

Project Management

Communication

Formation

Bachelor’s degree in Marketing, Business, or Data Science

Master’s degree or specialization in CRM or Data Analytics

Outils

Salesforce

Microsoft Dynamics

SAP

Description du poste

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SAINT LAURENT WW CRM Specialist M/W, Paris

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Client:

Yves Saint Laurent SAS

Location:

Paris, France

Job Category:

Other

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EU work permit required:

Yes

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Job Reference:

4f98386d6750

Job Views:

3

Posted:

30.06.2025

Expiry Date:

14.08.2025

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Job Description:

Description

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Description

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Overview:

The WW CRM Specialist is part of the Client Development team and supporting the development, implementation, and management of the global CRM strategy for the Maison. The role works cross-functionally with marketing, retail training, Kering, operations and regional teams to ensure the CRM tools are utilized effectively and consistently worldwide.

RESPONSIBILITIES:

Clienteling tools’ development and execution

Develop processes of sharing clienteling tools’ updates to regions in a systematic, effective and clear manner

Preparation of clear reports of KPIs of each clienteling tool (LUCE, Voices), share best practices and implement training / workshop to improve

Preparation of training content for the usage of CRM tools for the regional and retail team and roll-out communication to the regions’ Client teams

Collaborate closely with regions for identifying enhancement opportunities in existing CRM tools and collaborate closely with Saint Laurent and Kering tech teams to enhance or develop new functions to improve efficiency of usage

Compliance and Data Privacy:

Lead coordination and project management of privacy program initiatives, including consent and contactability, data retention and disposal, client service privacy issues, and training.

Collaborate with digital marketing teams to ensure compliant client data collection and use across digital channels and touchpoints including website, mobile apps, online ads, email, and CRM platforms (e.g. LUCE).

Ensure all CRM activities comply with data privacy regulations, such as GDPR, CCPA, and other global standards

Create and deliver privacy training and communications on proper data handling to employees and external digital vendors.

Respond to client privacy requests and inquiries related to digital interactions and CRM data in a timely manner

Identify and remediate privacy risks through audits of digital systems, investigations, and remediation plans.

Stay current on privacy regulations applicable to digital marketing and CRM data

Implement best practices for data security, ensuring client information is handled with the utmost care and confidentiality

Data capture

Support the implementation of monitoring tools and strategies

Present results and best practices to regions to sustain and improve performance

Present monthly data capture KPIs’ reports to regions to sustain and improve performance

Provide training and refresher materials to train store teams to maintain the quality and the Maison and Kering’s standard of data capture rate

Requirements:

Bachelor’s degree in Marketing, Business, Data Science, or a related field; a Master’s degree or specialization in CRM or Data Analytics is a plus.

3+ years of experience in CRM management, preferably within the luxury, fashion or cosmetics and skincare industry.

Expertise in CRM platforms (e.g., Salesforce, Microsoft Dynamics, SAP) and marketing automation tools.

Strong analytical skills with the ability to interpret complex data sets and generate actionable insights.

Familiarity with data privacy regulations and best practices for data security

Strong project management and organizational skills, with the ability to manage multiple initiatives simultaneously

Highly resilient, relentless, and cheerful in the face of adversity

Strong team player for cross-functional and multi-regions’ collaboration

Excellent written and verbal communication skills

Adaptability to diverse markets and cultures

Digital minded, curious about new habits and client behaviors

You are fluent in English

Saint Laurent is committed to building a diverse workforce. We believe diversity in all its forms – gender, age, nationality, culture, religious beliefs, and sexual orientation – enriches the workplace. It opens opportunities for people to express their talent, both individually and collectively and it helps foster our ability to adapt to a changing world. As an Equal Opportunity Employer, we welcome and consider applications from all qualified candidates, regardless of their background.

Job Type

Regular

Start Date

2025-04-07

Schedule

Full time

Organization

Yves Saint Laurent SAS