Responsable Marketing et Communication H/F

TN France; Paris; Sur place; EUR 35 000 - 55 000; Plein temps

Résumé du poste

An established industry player is seeking a dynamic Digital Marketing Specialist to drive sales and enhance brand positioning through innovative marketing strategies. In this role, you will manage diverse campaigns across various channels, including SEO, SEM, and social media, while collaborating with local agencies to achieve lead generation and conversion goals. Your expertise in CRM management and analytical skills will be crucial in optimizing marketing efforts and providing valuable insights into market trends. Join a forward-thinking organization where your contributions will directly impact growth and success in the education sector!

Qualifications

• Experience in managing digital marketing campaigns across multiple channels.
• Strong analytical skills to evaluate campaign performance.

Responsabilités

• Implement and manage campaigns for acquiring new students through digital channels.
• Analyze competitors’ online activities and provide insights.

Connaissances

Digital Marketing

SEO

SEM

Social Media Management

CRM Management

Formation

Bachelor's Degree in Marketing

Master's Degree in Business Administration

Outils

Google Analytics

CRM Software

Description du poste

Job description

The purpose of the job is to achieve the business targets in terms of sales and brand positioning through all relevant digital marketing channels, for both SRO and STC businesses, by maintaining constant and periodic contact with partners.

Key responsibilities of the role

1. Implement and manage, via local agencies, all campaigns for acquiring new students using various recruitment channels (online media, SEO, SEM, displays, affiliate programs, social media) and coordinate communication activities to meet lead generation and conversion targets.
2. Develop and enhance brand awareness of the School through media, marketing events, activities, and other channels.
3. Support sales and admission promotion activities by interacting with agency representatives and external consultants (PR, web agencies, etc.) at a local level.
4. Manage CRM activities and plan/implement initiatives to improve conversion rates from leads to enrolled students.
5. Ensure the continuous update and development of the school's websites, landing pages, and online materials.
6. Prepare, manage, and monitor the annual online marketing budget, generate weekly reports, and suggest improvements to business leaders.
7. Analyze and periodically review competitors’ online communication activities and positioning to provide intelligence updates.
8. Guarantee effective social media management, including editorial planning, chat, and lead monitoring.