Responsable de secteur René Furterer / Klorane - Secteur Bretagne - CDD - H / F

Pierre Fabre Group; Quimper; Sur place; EUR 30 000 - 45 000; Plein temps

Résumé du poste

Un leader du secteur pharmaceutique recherche un représentant pour promouvoir et développer les gammes de produits au sein des pharmacies. Ce poste implique des visites régulières, la formation des équipes, et la mise en œuvre d'actions promotionnelles. Le candidat idéal aura un solide sens des affaires et d'excellentes compétences en communication et formation.

Prestations

Formaion continue

Commissions sur ventes

Plan de santé

Qualifications

• Expérience en vente et promotion dans le secteur pharmaceutique souhaitée.
• Capacité à former et influencer les équipes de pharmacie.
• Compétences en planification et gestion d'activités commerciales.

Responsabilités

• Visiter les pharmacies et parapharmacies pour développer les ventes.
• Former les équipes de pharmacie sur les produits et promotions.
• Gérer les opérations marketing et de merchandising sur le terrain.

Connaissances

Négociation

Formation

Communication

Gestion de projet

Formation

Diplôme en commerce ou domaine similaire

Description du poste

Contribute to the growth of the ranges of the brand(s) entrusted to him for their promotion and development among pharmacy teams.

The activity integrates 4 main missions :

• 1 / order taking (Sell in)
• 2 / securing and implementing actions aimed at consumers in the pharmacy (Sell Out)
• 3 / training, advice and involvement of pharmacy teams
• 4 / management of BtoB influencers in the sector

DETAILED RESPONSIBILITIES

• Field activity :
• Visit the defined sector and all people targeted by the company useful for developing sales of the brand's products.
• The target customers today include pharmacies and parapharmacies. This target could change over time
• Ensure optimal customer follow-up according to guidelines determined by the company :
• Average number of daily visits to be carried out
• Systematic and complete planning of appointments 4 weeks in advance
• Visit frequency according to customer targeting and target coverage over the different cycles
• Each visit must be subject to :
• Synthetic, specific and factual report on the elements of growth levers of the next visit
• Preparation of a summary visit, based on the report (the elements of growth) in order to define specific actions and objectives.
• Establish reports according to the directives given and administrative procedures : activity summary; monitoring tables, expense reports, leave, etc.
• Systematically use the supports offered by the marketing department to ensure the sales visit.
• Sell In
• Ensure negotiation and order taking by using all the tools and services made available by the company, according to the defined conditions of sale.
• Open all identified markets offered by the brand
• Optimize restocking orders by encouraging the pharmacist to use pharmaML or EspacePro or any form of EDI.
• Monitor and take control if necessary of EDI orders to ensure potential sales.
• Use all the tools made available to anticipate and limit disruptions. And be proactive in managing shortages in the sales area.
• Sell out

1 / Motor means

• Promote and resell commercial operations aimed at patients / consumers (BRI, RSO)

Secure the proper promotion within the planned time and under the right conditions of these actions

• Obtain the best visibility for these operations
• Promote and resell merchandising recommendations
• Implement merchandising if it is not in line with agreements / recommendations
• Otherwise in the best interests of the brand
• Manage the coop budget in order to obtain the best ROI by setting up specific operations with pharmacists (to be validated with the DR)
• Management and support of animated points of sale
• Organize and lead practical workshops and training evenings, multi-dispensaries…

2 / Training our clients and their teams

• Carry out “flash” training during pharmacy visits to the pharmacists / collaborators present in the pharmacy team during the visit
• Training on the current launch(s)
• Training on the promotion(s) of the month
• Sell and encourage pharmacy employees to participate in the distance learning courses that are offered
• Promote to pharmacy teams the support offers offered by the Brand (webinar, expert courses, etc.)
• Develop arguments allowing cross-selling in order to increase the volume of our products.
• Organization of staff
• Influence
• Develop collaboration with partner networks (groups, CAPs, wholesalers, and opinion leaders, etc.) in support of KAMs.
• Contribute regularly to feedback from the field and the sharing of best practices.
• Provide training (one-off interventions, days, evenings, etc.) in the faculties of pharmacy, CFA or any other targets determined by Management.
• Provide information on our products during conferences

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