Research Associate

University Positions; Paris; Sur place; EUR 40 000 - 60 000; Plein temps

Résumé du poste

Join a forward-thinking company dedicated to transforming urban mobility through Light Electric Vehicles. As a Marketing Operations Associate, you will play a crucial role in driving customer engagement and optimizing marketing campaigns. This position offers the opportunity to work with cutting-edge marketing automation tools and collaborate with a dynamic team focused on achieving carbon-neutral cities. If you're detail-oriented, tech-savvy, and passionate about making an impact, this role is perfect for you. Be part of a mission that is reshaping urban transport and enhancing customer experiences across multiple channels.

Qualifications

• Detail-oriented individual with a strong understanding of CRM and marketing automation tools.
• Experience in managing and optimizing marketing campaigns across various channels.

Responsabilités

• Develop and implement CRM strategies to enhance customer engagement.
• Plan, execute, and optimize marketing campaigns based on performance metrics.
• Automate marketing processes to improve efficiency and scalability.

Connaissances

CRM Strategies

Campaign Management

Marketing Automation

Customer Engagement

Data Analysis

Formation

Bachelor's Degree in Marketing or Related Field

Outils

Zapier

Make

Description du poste

At Zoomo, our vision is to transition every urban mile to Light Electric Vehicles (LEVs). Zoomo is the world's leading platform to access ebikes for professional use. We operate across Europe, UK, North America and Australia.

In 4 years, with an international team of 200+ people, we helped transition millions of urban miles to LEVs by deploying the best delivery ebike and by developing a leading fleet management software. Zoomo vehicles are used by major players in the food, grocery and parcel delivery segments. Our partners include UberEats, Amazon, JustEat Takeaway, Doordash, FedEx and many more.

Expect to join a high-performing team that wants to lead the charge towards carbon-neutral cities.

The Role

We are looking for a detail-oriented and tech-savvy Marketing Operations Associate to support our growing business by managing campaigns and automating marketing processes. In this key role, you will execute and optimize campaigns across customer touchpoints, implement scalable marketing workflows, and ensure the smooth operation of our marketing tools and platforms to drive efficiency and impact.

Responsibilities

Develop CRM Strategies

1. Map and refine customer journeys to ensure a seamless experience across all stages, from onboarding to reactivation.
2. Create and implement customer engagement, retention, and loyalty strategies to align with our business objectives.
3. Optimize lifecycle campaigns to enhance customer satisfaction and loyalty.
4. Lead the creation of re-engagement and win-back strategies to reduce churn.

Plan and Execute Campaigns

1. Work closely with local teams across our markets to align CRM activities with business targets.
2. Design and launch campaigns across our marketing channels.
3. Continuously optimize campaigns based on performance metrics and customer insights.

Automate Marketing Processes

1. Implement and manage marketing automation workflows using tools like Zapier, Make, and others to streamline campaigns, lead nurturing, and customer engagement processes.
2. Integrate various marketing and CRM platforms to enable seamless data flow, improve team efficiency, and support scalability as the business grows.