Remote Regional Marketing Manager - France & Canada

Leica Biosystems Inc.; Poitiers; Remote; EUR 60,000 - 90,000; Full time

Job summary

Leica Biosystems is seeking a Regional Marketing Manager for France & Canada on a 12-month contract. The role is remote from France, supporting France and Canada markets and collaborating with Sales, Marketing, and cross-functional teams to drive regional growth.

The position requires proven field/product marketing experience in healthcare, fluency in French and English, and ability to travel as needed to support launches and events.

Qualifications

• Experience in field marketing or product marketing in healthcare, medical technology, life sciences or diagnostics.
• Regional marketing experience in France and Canada, or similar international direct-market environments.
• Experience collaborating with direct sales teams and executing marketing plans in direct markets.
• Experience in market analysis, strategy development, and multi-country campaigns.
• Fluency in French and English, with strong written and verbal communication.

Responsibilities

• Develop and execute field marketing plans for France and Canada.
• Conduct market research and analyze local trends, customer segments, and competitive positioning.
• Translate market data into actionable insights using MEKKO charts, market models, and other analytical tools.
• Collaborate with Sales, Commercial, Business Units, Commercial Development, and Marketing Communications to align strategies and campaigns.
• Support regional new-product launch execution through the DBS Launch Excellence process with KPI tracking.

Skills

Field Marketing

Marketing Strategy

Cross-functional Collaboration

Market Analysis

French & English

Tools

MEKKO charts

Salesforce

Power BI

Job description

Leica Biosystems is seeking a Regional Marketing Manager for France & Canada on a 12-month contract. The role is remote from France, supporting France and Canada markets and collaborating with Sales, Marketing, and cross-functional teams to drive regional growth.

The position requires proven field/product marketing experience in healthcare, fluency in French and English, and ability to travel as needed to support launches and events.