Regional Marketing Lead — France & Canada (1-Year Contract)

Leica Biosystems; Poitiers; Remote; EUR 70,000 - 100,000; Full time

Benefits offered by this job

Bonus eligible

Job summary

Leica Biosystems is seeking a Regional Marketing Manager for France and Canada on a one-year contract. You will lead field and regional marketing plans, analyze market trends, and collaborate with Sales and Marketing teams to drive growth across two markets from a remote France base.

The role requires experience in regional marketing, fluency in French and English, and the ability to manage campaigns, events and product launches across France and Canada.

Qualifications

• Experience in field marketing or product marketing within healthcare, life sciences or diagnostics.
• Regional marketing experience in France and Canada or comparable international markets.
• Proven ability to work with direct commercial teams and execute marketing plans across multiple markets.
• Fluent in French and English, with strong written and verbal communication skills.

Responsibilities

• Develop and implement field marketing plans to drive growth in France and Canada.
• Analyze local market trends, segments and competition to identify opportunities.
• Translate market data into actionable insights using MEKKO charts and market models.
• Collaborate with Sales, Commercial, BUs and Marketing Communications to align campaigns, events and trainings.
• Support launches and DBS Launch Excellence processes with KPI measurement and post-launch analysis.

Skills

Field marketing

Product marketing

Regional marketing

Bilingual FR/EN

Stakeholder collaboration

Tools

Salesforce

Power BI

MEKKO charts

Market modelling

Job description

Leica Biosystems is seeking a Regional Marketing Manager for France and Canada on a one-year contract. You will lead field and regional marketing plans, analyze market trends, and collaborate with Sales and Marketing teams to drive growth across two markets from a remote France base.

The role requires experience in regional marketing, fluency in French and English, and the ability to manage campaigns, events and product launches across France and Canada.