Regional Marketing Lead - France & Canada (Remote)

Leica Biosystems Inc.

Bordeaux

Remote

EUR 90,000 - 110,000

Full time

3 days ago

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Benefits offered by this job

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Job summary

Leica Biosystems, a Danaher operating company, seeks a Regional Marketing Manager to drive growth in France and Canada on a 12-month contract. You will develop field marketing plans, analyze markets, and collaborate with Sales, Commercial, Business Units, and Marketing Communications to align campaigns with business targets and deliver measurable impact.

The role requires fluency in French and English and experience in healthcare marketing, with remote work allowed.

Qualifications

Experience in field marketing or product marketing within healthcare, medical devices, life sciences, or diagnostics.
Experience leading regional marketing in France and Canada or similar international direct-market environments.
Proven ability to work with direct sales teams and execute marketing plans in direct markets.
Strong market analysis, strategy development and multi-country campaign execution.
Excellent written and spoken French and English.

Responsibilities

Develop and implement field marketing plans to drive growth in France and Canada, aligning with regional/global objectives.
Analyze markets, trends, customer segments, and competitive positioning to inform strategy.
Translate market data into insights using MEKKO charts and market models to support decisions.
Collaborate with Sales, Business Units, Commercial Development, and Marketing Communications to launch campaigns and events.
Support product launches in France and Canada via DBS Launch Excellence with KPI tracking and post-launch analysis.