Regional Marketing Manager - Retail

YDU JC Air Cond & Ref Inc.- Dubai; France; Hybride; EUR 65 000 - 90 000; Plein temps

Résumé du poste

Johnson Controls is seeking a Regional Marketing Manager to drive growth across our retail solutions portfolio in France and Benelux, partnering with sales and channel teams to shape market presence with data-driven programs.

You will plan integrated regional campaigns, localize global messaging, manage budgets and agencies, and measure impact on pipeline and revenue. Native French, professional English, 5+ years B2B marketing, and willingness to travel are required.

Qualifications

• 5+ years of progressive B2B marketing experience.
• Native-level French and professional English fluency.
• Proven ability to lead cross-functional, geographically distributed teams.
• Strong commercial mindset aligning marketing to business goals.
• Excellent project management and stakeholder engagement skills.
• Data-driven with experience measuring ROI.

Responsabilités

• Develop regional marketing plans across France and Benelux.
• Partner with sales, BD, and channel teams to accelerate market growth.
• Plan and run digital demand generation campaigns across channels.
• Localize global campaigns for regional relevance.
• Manage budgets, vendors, and external agencies.
• Measure impact on pipeline and revenue; optimize investments.

Connaissances

B2B marketing

Digital marketing

Campaign management

Lead generation

Events

Content marketing

Social media

ABM

Marketing automation

CRM

Analytics

French fluency

Cross-functional collaboration

Strategic thinking

Formation

Bachelor's degree in Marketing

Outils

CRM systems

Google Analytics

Marketing automation platforms

Social media management tools

Description du poste

What will you do

We are looking for a Regional Marketing Manager to drive growth across our retail solutions portfolio in France and Benelux, while supporting strategic initiatives in additional European markets, including the Nordics, UK, and Channel regions. This is a highly visible, hands-on role for an experienced B2B marketer who thrives at the intersection of strategy and execution. As a key regional marketing leader, you will act as a business partner to sales, champion innovation, and help shape our market presence through data-driven marketing programs that generate awareness, engagement, and commercial growth.

How will you do it

• Develop and execute integrated regional marketing plans that drive awareness, engagement, pipeline creation, and revenue growth across the Sensormatic Solutions portfolio.
• Partner closely with sales, business development, and channel teams to support strategic account initiatives and accelerate market growth.
• Plan and deliver digital demand generation campaigns across multiple channels, including email marketing, social media, content marketing, paid media, and web.
• Localize global campaigns, messaging, and value propositions to ensure relevance and impact within regional markets.
• Manage and continuously improve local website content, social media presence, and digital customer journeys.
• Drive customer engagement through events, industry conferences, webinars, executive briefings, and thought leadership initiatives.
• Measure campaign effectiveness and marketing contribution to pipeline and revenue, using insights to optimize future investments and performance.
• Manage relationships with external marketing agencies, vendors, and service providers to ensure high-quality execution.
• Oversee marketing budgets, approvals, procurement processes, and administrative requirements.
• Serve as a trusted marketing advisor to regional leadership, identifying new opportunities, market trends, and competitive insights.

What we are looking for?

Required Qualifications

• 5+ years of progressive B2B marketing experience, including digital marketing, content development, campaign management, events, social media, agency management, and lead generation.
• Native-level French and professional fluency in English.
• Proven ability to work effectively across cross-functional and geographically distributed teams in a global matrix organization.
• Strong commercial mindset with the ability to align marketing activities to business objectives and measurable outcomes.
• Excellent project management skills with a bias for action and execution.
• Outstanding communication and stakeholder management skills, with the ability to engage audiences ranging from frontline teams to senior executives.
• Data-driven approach with experience measuring campaign performance, lead generation, and marketing ROI.
• Willingness to travel occasionally (approximately 10%).

Preferred Qualifications

• Bachelor's degree in Marketing, Business, Communications, or a related field.
• Dutch language skills are an advantage.
• Experience in B2B technology, SaaS, retail technology, or retail solutions marketing.
• Familiarity with account-based marketing (ABM), marketing automation platforms, CRM systems, and digital analytics tools.
• Experience supporting channel partner marketing programs.
• Knowledge of the retail industry and key trends shaping the future of commerce.

#LI-MP1 #LI-Hybrid

Johnson Controls: Enhancing the Intelligence of Buildings

At Johnson Controls, we've been making buildings smarter since 1885, and our capabilities, depth of innovation experience, and global reach have been growing ever since.

Your buildings have a purpose. They are places for people to live or work. Facilities for learning or healing. Venues for entertainment and shopping. Sites for the specialized storage of tangible goods or mission-critical data. Your buildings have a huge variety of functions; they are central to your mission.

This is where Johnson Controls comes in, helping drive the outcomes that matter most. Through a full range of systems and digital solutions, we make your buildings smarter. A smarter building is safer, more comfortable, more efficient, and, ultimately, more sustainable. Most important, smarter buildings let you focus more intensely on your unique mission. Better for your people. Better for your bottom line. Better for the planet.

Today, we offer the world's largest portfolio of building products, technologies, software, and services; we put that portfolio to work to transform the environments where people live, work, learn and play.