Regional Digital Marketing Manager

TN France; Issy-les-Moulineaux; Sur place; EUR 45 000 - 75 000; Plein temps

Résumé du poste

An established industry player in hospitality is seeking a dynamic Digital Marketing Manager to drive innovative e-commerce strategies across Sub Saharan Africa. This role involves crafting comprehensive digital marketing plans, managing social media presence, and optimizing online visibility for hotels. If you are passionate about digital marketing and eager to make a significant impact in a vibrant environment, this opportunity is perfect for you. Join a forward-thinking company that values creativity and collaboration, and help shape the future of hospitality marketing.

Qualifications

• 5+ years experience in E-Commerce/Digital Marketing in hospitality or retail.
• Strong understanding of current digital marketing concepts and strategies.

Responsabilités

• Build digital yearly plan and budget for hotels across channels.
• Plan and execute all digital marketing activities including SEO/SEA and email marketing.
• Measure and report the performance of digital marketing campaigns against goals.

Connaissances

E-Commerce Management

Digital Marketing Strategy

SEO/SEA

Email Marketing

Social Media Management

Analytical Skills

Formation

Degree in Hospitality Management

Degree in Marketing

Degree in Communications

Description du poste

Social network you want to login/join with:

Client:

Accor

Location:

Job Category:

Other

EU work permit required:

Yes

Job Reference:

e44ecf3393c3

Job Views:

4

Posted:

29.04.2025

Expiry Date:

13.06.2025

Job Description:

Company Description

"Why work for Accor?

Do what you love, care for the world, dare to challenge the status quo! #BELIMITLESS

Job Description

The overall scope of the position is to maintain and execute the Digital Marketing and E-commerce activities including but not limited to developing strategy, content updates, social media management, email marketing, display and programmatic campaigns, Metasearch and OTA optimization for the properties in Sub Saharan Africa. Reporting directly to the Regional Digital Director. Based in Cape Town.

Main responsibilities:

1. Build digital yearly plan and budget for the hotels across direct & indirect channels.
2. Contribute to hotel strategy, working closely with key stakeholders such as hotel marketing managers, cluster marketing managers or DOSMs, sales, revenue, PR, F&B.
3. Develop quarterly and yearly e-commerce and digital marketing plans covering all digital channels and levers (direct and indirect).
4. Plan and execute all digital marketing activities including SEO/SEA, email marketing, social media, display, Metasearch, and influencer collaborations.
5. Lead strategic communication campaigns on digital and social media platforms to increase engagement, influence, and reach.
6. Ensure the accuracy and quality of content on Google for each property to maximize visibility.
7. Report and analyze web direct and indirect performance.
8. Measure and report the performance of digital marketing campaigns against goals (ROI and KPIs).
9. Maintain the hotels’ presence on key social platforms relevant to source markets and optimize social content performance.
10. Monitor and support rate parity across distribution channels with the Revenue Director/Manager.
11. Manage hotel online reputation.
12. Regularly review competitors’ content and offers to maintain competitiveness.
13. Identify trends, insights, and optimize spend and performance accordingly.
14. Brainstorm new growth strategies.
15. Utilize analytical skills to evaluate customer experience across channels.
16. Enhance visibility and usage of the Accor app across hotels.
17. Collaborate with agencies and vendors.
18. Assess emerging technologies and lead adoption where appropriate.

Qualifications:

• Minimum of 5 years experience in E-Commerce/Digital Marketing in hospitality or retail.
• Degree in Hospitality Management, Marketing, or Communications.
• Excellent command of English, both verbal and written.
• Strong understanding of current digital marketing concepts, strategies, and best practices.
• Excellent presentation and customer relationship skills.
• Energetic, passionate, and innovative approach to work.

Additional Information:

• Our commitment to Diversity & Inclusion:
• We are an inclusive company committed to attracting, recruiting, and promoting diverse talent.