Regional Category Lead SAMEA - All Genders

Biocodex Inc.; France; Hybrid; EUR 90,000 - 130,000; Full time

Job summary

Biocodex Inc. is seeking a Regional Category Lead for SAMEA to drive regional marketing execution across countries via partnerships. The role partners with local Heads of Marketing, supporting HCP and DTC campaigns, omnichannel and e-commerce initiatives, and annual planning.

You will monitor market trends, optimize ROI, and coordinate with global teams to deploy global initiatives across the region. The position is permanent, with hybrid work and a Gentilly HQ location in France.

Qualifications

• 5+ years of experience in marketing roles.
• Master's degree in Business, Marketing or Life Sciences (with business qualifications).
• Healthcare or pharmaceutical sector experience is highly preferred.
• Fluent in English; additional languages are a plus.

Responsibilities

• Develop and implement regional marketing strategy aligned with global priorities.
• Build and lead the annual regional marketing plan and resource allocation.
• Monitor market dynamics and provide actionable insights to both regional and global teams.
• Ensure flawless HCP and DTC-driven plan execution with partners and subsidiaries.
• Manage regional marketing budget and measure ROI across channels.

Skills

Strategic Marketing

Operational Marketing

Multichannel/Digital Marketing

Fluent English

Education

Master's degree in Business/Marketing/Life Sciences

Job description

## Regional Category Lead SAMEA - All GendersAplikujlocations: Gentillytime type: Pełny etatposted on: Opublikowano 2 dni temujob requisition id: R3394**Act with purpose. Innovate with care.**At Biocodex, we believe we can be global without being impersonal, demanding without being rigid, and innovative without losing sight of care.As a human-sized pharmaceutical company, we operate with high standards, a strong team mindset, and a clear ambition: to create meaningful, lasting impact. Here, you can own your role, grow your expertise, and be fully yourself.We’re not looking for cookie-cutter profiles. We’re looking for strong expertise, fresh thinking, and people who want to build something that matters.**Why this role matters**The Regional Category Lead (RCL) is responsible for driving regional marketing execution across countries where Biocodex operates through partnerships. In markets with direct operations, the RCL supports the local Heads of Marketing and their teams in Biocodex subsidiaries. Acting as a strategic partner to both external partners and internal teams, the RCL ensures excellence in brand execution and maximizes local market impact by applying state-of-the-art marketing standards.Marketing strategy execution is based on two pillars:* **HCP-driven (Healthcare Professionals)**: Engagement and activation of medical communities through scientific, educational, and medico-marketing initiatives.* **DTC-driven (Direct-to-Consumer)**: Empowerment and activation of consumers through omnichannel communication strategies, including TV, digital engagement, and e-commerce initiatives.**What you’ll do:****Regional Strategic Marketing*** Develop and implement the regional marketing strategy aligned with Biocodex's global priorities, ensuring strong HCP and DTC execution.* Build and lead the annual regional marketing plan, including communication strategy, KOL engagement, omnichannel and e-commerce roadmaps, and resource allocation.* Continuously monitor market dynamics (competition, trends, customer behaviors) and provide actionable insights.* Advise the Region and Global teams on regional events and campaign deployment strategies.**Operational Marketing Excellence*** Drive impactful communication of marketing strategies to partners and provide support to subsidiaries via seminars and Business Reviews.* Ensure flawless execution of HCP and DTC-driven plans through partners and in collaboration with subsidiaries.* Review and challenge local marketing plans; provide strategic recommendations to optimize brand growth and optimize ROI.* Monitor brand performance through KPIs (market share, ROI, customer engagement metrics) to ensure objectives are achieved.* Guarantee ROI optimization to enable data-driven decision making.* Produce and adapt marketing content in collaboration with regional and global teams.**Cross-functional and Partner Engagement*** Deploy global initiatives (tools, best practices, key projects) across all countries in the region.* Provide relevant category insights to nourish the global strategy and key projects.* Mobilize internal expertise (Cx, Marketing, Medical, Digital, Trade) to reinforce execution excellence.* Coordinate medico-marketing events (symposia, congresses, seminars, training) with both partners and subsidiaries.**Regional Team Contribution*** Contribute marketing expertise to Business Reviews and regional strategic discussions.* Define, manage, and monitor the regional marketing budget with strategic rigor.**What you bring*** Master's degree in Business, Marketing, or Life Sciences (with additional business qualifications).* At least 5 years' experience in marketing and/or business positions.* Proven experience in operational marketing.* Healthcare or pharmaceutical sector experience highly preferred.* Experience in digital marketing is an asset.* Fluent in English; additional languages are a plus.**Additional information*** Contract type: Permanent position* Location: Gentilly HQ* Remote work: yes / Up to 2 days per weekThis role is open to individuals with disabilities.**What you’ll find here*** **A team that truly has your back** You’ll join a workplace where trust, collaboration, and support are part of how we work every day.* **Work that matters** No matter your role, you contribute to a healthcare company driven by ethics, responsibility, and high standards.* **Room to grow and make an impact** Feedback, development opportunities, internal mobility, cross-functional projects, AI... you’ll be in an environment that helps you grow and drive change.**Hiring is a two-way street**We’re looking for someone to join our team — and you’re looking for a role that truly fits. That’s why we’re transparent about who we are, how we work, and what you can expect from us.**Ready to bring meaning back to your work?****Reconnect with what really matters: people, impact, and the future.**Siège GentillyTake up the challenge and send your application!