Regional Brand Manager

TISSOT; Palaiseau; Sur place; EUR 50 000 - 90 000; Plein temps

Résumé du poste

Une entreprise innovante recherche un Responsable de Marque Régional dynamique pour renforcer sa présence sur le marché international. Ce rôle clé implique de diriger les stratégies de développement commercial, de marketing et de ventes tout en garantissant la croissance de la marque à travers le monde. Si vous êtes passionné par les montres de luxe et possédez une solide expérience en ventes internationales, cette opportunité vous permettra de faire briller une marque emblématique dans l'industrie horlogère. Rejoignez une équipe qui valorise la créativité et l'innovation, et contribuez à l'expansion d'une marque reconnue à l'échelle mondiale.

Qualifications

• Minimum 5 ans d'expérience en ventes internationales, idéalement dans l'industrie horlogère.
• Capacité à travailler de manière autonome et à voyager dans les marchés assignés.

Responsabilités

• Développer des stratégies de développement commercial et de distribution pour Tissot.
• Gérer le budget annuel et les prévisions de ventes mensuelles.
• Collaborer avec les équipes locales pour aligner les campagnes marketing.

Connaissances

Compétences en vente

Compétences en communication

Négociation

Pensée stratégique

Analyse des données

Compétences interpersonnelles

Formation

Éducation supérieure en affaires

Marketing ou domaine connexe

Description du poste

The company

Tissot has been growing and developing its tradition of innovation since 1853. From the early days to the present, in its home in Le Locle in the Swiss Jura mountains, Tissot has translated craftsmanship and precision into stylish timepieces now sold in over 160 countries around the world. Special materials, advanced functionality and meticulous design detail join forces to create the luxury of accessibility. Today Tissot is a member of the Swatch Group, the world's largest watch producer and distributor of Swiss watches. The tradition of innovation lives on, keeping closely in touch with the times.

We are currently recruiting a dynamic Regional Brand Manager, to join our team.

If you have a passion for luxury watches, a sharp business acumen, and a drive to elevate a brand on the international stage, this opportunity is for you!

Job description

In this demanding position, reporting to the Vice President Sales, you will play a pivotal role in driving Tissot's commercial success across key international markets. Your responsibilities will span across business development, marketing, sales strategy, and distribution management, ensuring the brand's growth and visibility worldwide.

Markets/Distribution

1. Drive Tissot's business development strategies within designated territories, aligning closely with corporate strategic objectives.
2. Craft and implement retail and wholesale distribution strategies aimed at enhancing brand penetration and awareness across the designated markets.
3. Streamline distribution closing/relocating/openings POS.
4. Work closely with HQ design team to optimize the execution process of the opening of new POS.
5. Evaluate local team structure efficiency and conduct necessary changes when needed.
6. Formulate business plans and establish targets in collaboration with business partners.

Marketing and brand strategy

1. Coordinate and endorse marketing plans with local teams, ensuring alignment with HQ marketing campaigns.
2. Exercise meticulous oversight over marketing expenses across markets.
3. Collaborate with the Training Team to deploy effective training tools.
4. Enforce strict adherence to visual merchandising guidelines.
5. Oversee the seamless rollout of new advertising campaigns across various channels.

Sales and performance management

1. Responsible for annual budget, semester forecasts and monthly sales reporting initiatives.
2. Conduct comprehensive analyses of sell-in/sell-out data and SKU performance, leveraging insights to optimize collection management.
3. Evaluate business partnerships with agents and spearhead market expansions with a keen eye on market strategies.
4. Oversee legal, financial, and logistics operations, particularly in negotiating and drafting distribution agreements.
5. Collaborate cross-functionally with internal HQ departments to align and fortify Tissot's global strategy.
6. Deliver concise market visit reports to the VP of Sales, ensuring alignment with the global objectives.

Profile

1. Strong sales and communication skills, with a talent for negotiation and persuasion.
2. Strategic thinker with a pragmatic and analytical mindset.
3. Results-oriented, self-motivated, and able to work independently.
4. Comfortable working with both numbers and people, with excellent interpersonal skills.
5. Willingness to travel to assigned markets.

Professional requirements

1. Higher education in business, marketing, or a related field.
2. Minimum 5 years of proven international sales experience (experience in the watchmaking industry is a plus).

Languages

1. French : native or fluent
2. English : excellent proficiency (spoken and written)

Company address

Chemin des Tourelles 17 - 2400 Le Locle

www.tissotwatches.com

Contact

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Chemin des Tourelles 17 2400 Le Locle