Fashion Events Digital Marketing & CRM Lead

Who's Next; Paris; Hybride; EUR 45 000 - 65 000; Temps partiel

Résumé du poste

WSN DEVELOPPEMENT is seeking a Project Manager for Digital Marketing, CRM and Operational Coordination in Paris for a 6-month fixed-term contract. You will drive the email and newsletter communications roadmap across all WSN events, coordinating with Event Directors to sequence campaigns effectively.

Role focuses on CRM/email marketing, campaign performance analytics, and collaboration with Content, Design and Data teams to ensure visually compelling, on-brand messaging for visitors and

Qualifications

• Solid experience in CRM and/or email marketing within events/fashion or lifestyle contexts.
• Proficiency with Mailchimp and Salesforce Marketing Cloud; willingness to work with HTML as needed.
• Strong sense for fashion visuals and messaging that resonates with audiences.
• Ability to manage multiple projects strategically while ensuring smooth execution.
• Team player with strong interpersonal skills; hands-on at events and with messaging adjustments.

Responsabilités

• Analyse campaign performance and optimise based on KPIs (open rate, CTR, conversions, unsubscribes).
• Create and send email/newsletter campaigns via Salesforce Marketing Cloud and Mailchimp, including testing and reporting.
• Define and manage a multi-event digital campaign roadmap across planning, targeting and content.
• Collaborate with Content, Design and Data teams to deliver effective, visually engaging campaigns.
• Contribute to researching visual codes and ensure brand consistency across events.

Connaissances

CRM platforms

Email marketing

Campaign analysis

Salesforce Marketing Cloud

Mailchimp

HTML basics

Stakeholder coordination

Outils

Mailchimp

Salesforce Marketing Cloud

HTML

Description du poste

WSN DEVELOPPEMENT is seeking a Project Manager for Digital Marketing, CRM and Operational Coordination in Paris for a 6-month fixed-term contract. You will drive the email and newsletter communications roadmap across all WSN events, coordinating with Event Directors to sequence campaigns effectively.

Role focuses on CRM/email marketing, campaign performance analytics, and collaboration with Content, Design and Data teams to ensure visually compelling, on-brand messaging for visitors and